11. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
IBD Associates
12. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
IBD Associates
13. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
IBD Associates
14. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
IBD Associates
15. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
Use Turkey as a dynamic base and business nexus for the region
IBD Associates
16. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
Use Turkey as a dynamic base and business nexus for the region
Communication solutions:
IBD Associates
17. High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
business ventures and dealing adaptively with stake-holders who have
different views of the world.”
Our philosophy:
Cease opportunities at the start of a new economic cycle
Capitalise on the growing importance of sustainable image and business
diplomacy
Use Turkey as a dynamic base and business nexus for the region
Communication solutions:
Cross-cultural communications Corporate philanthropy
Media relations Ethnic marketing
Partnership management Investment consulting
IBD Associates
22. Contemporary
International image & European
elections
Misinformation, misconceptions
and clichés
Lack of recognition
Promotion of women and youth
IBD Associates
23. Contemporary
Surprise the audience with the
International image & European unexpected
elections
Voice the richness
Misinformation, misconceptions
and clichés
Promote the new face of Turkey
Lack of recognition
2010 Istanbul European Capital
of Culture
Promotion of women and youth
IBD Associates
47. Demandin
g
European Contempor
Languages
IBD Associates
48. Demandin
g
European Contempor
Global
Languages
IBD Associates
49. Demandin
g
Life-stream
European Contempor
Global
Languages
IBD Associates
50. Demandin
g
Life-stream
European Contempor
Global
Quickly bored
Languages
IBD Associates
51. Demandin
g
Life-stream
European Contempor
Global
Quickly bored
Mentor
Languages
IBD Associates
52. Demandin
g
Life-stream
Impatient
European Contempor
Global
Quickly bored
Mentor
Languages
IBD Associates
53. Demandin
g
Life-stream
Impatient
European Contempor
Global
Quickly bored
Wired
Mentor
Languages
IBD Associates
54. Demandin
g
EmpoweredLife-stream
Impatient
European Contempor
Global
Quickly bored
Wired
Mentor
Languages
IBD Associates
55. Demandin
g
EmpoweredLife-stream
Impatient
European Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
56. Demandin
g Connected
EmpoweredLife-stream
Impatient
European Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
57. Demandin
g Connected
EmpoweredLife-stream
Impatient
European Creative Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
58. Demandin
g Connected
EmpoweredLife-stream
Impatient
Social
European Creative Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
59. Demandin
g Connected
Codes
EmpoweredLife-stream
Impatient
Social
European Creative Contempor
Independ Global
ent Quickly bored
Wired
Mentor
Languages
IBD Associates
62. Buzz
Anticipation
European Contempor
IBD Associates
63. Viral marketing
Buzz
Anticipation
European Contempor
IBD Associates
64. Viral marketing
Buzz
Anticipation Guerilla
European Contempor
IBD Associates
65. Viral marketing
Word of mouth
Buzz
Anticipation Guerilla
European Contempor
IBD Associates
66. Viral marketing Following
Word of mouth
Buzz
Anticipation Guerilla
European Contempor
IBD Associates
67. Viral marketing Following
Word of mouth
Buzz
One-on-one
Guerilla
Anticipation
European Contempor
IBD Associates
68. Viral marketing Following
Word of mouth
Buzz
One-on-one
Guerilla
Anticipation Hype
European Contempor
IBD Associates
69. Viral marketing Following
Word of mouth
Buzz
One-on-one
Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
70. Viral marketing Consumer Following
Word of mouth
Buzz
One-on-one
Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
71. Viral marketing Consumer Following
Word of mouth Contributor
Buzz
One-on-one
Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
72. Viral marketing Consumer Following
Word of mouth Contributor
Buzz Spontaneous
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
73. Viral marketing Consumer Following
Word of mouth Contributor
Buzz Spontaneous
Theatrical
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
74. Viral marketing Consumer Following
Word of mouth Contributor
Personal Buzz Spontaneous
Theatrical
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
75. Viral marketing Consumer Following
Word of mouth Contributor
Personal Buzz Trend Spontaneous
Theatrical
One-on-one Guerilla
AnticipationIn-the-know
Hype
European Contempor
IBD Associates
78. Buzz
European Contempor
Digital
Interesting
IBD Associates
79. Buzz
European Contempor
Inter connectivity
Digital
Interesting
IBD Associates
80. Buzz
European Contempor
Inter connectivity
Interaction
Digital
Interesting
IBD Associates
81. Buzz
European Contempor
Inter connectivity
Interaction
Digital
Interesting Interactive
IBD Associates
82. Buzz
European Contempor
Inter connectivity
Interaction
Mobile Digital
Interesting Interactive
IBD Associates
83. Buzz
European Contempor
Inter connectivity
Interaction
Informative
Mobile Digital
Interesting Interactive
IBD Associates
84. Buzz
European Contempor
Inter connectivity
Interaction
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
85. Buzz
European Contempor
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
86. Buzz
European Contempor
Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
87. Buzz
European Contempor
Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
88. Buzz
European Contempor
Instantaneous Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
89. Buzz
European Contempor
2.0
Instantaneous Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
IBD Associates
90. Buzz
European Contempor
2.0
Instantaneous Foreverness Flexible
Inter connectivity
Interaction Network
Reference
Informative
Mobile Digital
Interesting Interactive
“Self financeable” IBD Associates
97. Why
?
create a
Efficient association
process
IBD Associates
98. Why
?
create a
Efficient association
process
Creates
awareness
IBD Associates
99. Why
?
create a
Efficient association
process
Builds
loyalty
Creates
awareness
IBD Associates
100. Why
?
create a
Efficient association
process
Builds
loyalty
Creates
awareness
Powerful
selling tool
IBD Associates
101. Why
?
create a
Efficient association
process
Builds
loyalty
Creates
Attracts media
awareness
exposure
Powerful
selling tool
IBD Associates
102. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Powerful
selling tool
IBD Associates
103. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Powerful
selling tool an
Acts as
Ambassador
IBD Associates
104. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
selling tool an
Acts as
Ambassador
IBD Associates
105. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
IBD Associates
106. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
response
IBD Associates
107. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
Excitem
response
ent
IBD Associates
108. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Timeless
Attracts media
awareness
exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
Excitem
response
ent
IBD Associates
109. Why
?
create a
Efficient associationGenerates
process
Builds
loyalty
Creates
sympathy
Timeless
Attracts media
awareness
Cost
effective exposure
Keeps
Powerful homogeneity
Personalises a
selling tool an
Acts as
Ambassador voice
Brings an emotional
Excitem
response
ent
IBD Associates
115. ‘s
What is the missio
n?
Represents
Turkey
IBD Associates
116. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Turkey!
IBD Associates
117. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Turkey!
Fights the
clichés
IBD Associates
118. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Turkey!
Changes the
misconceptions
Fights the
clichés
IBD Associates
119. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Turkey!
Changes the
misconceptions
Fights the
clichés a new
Brings
perspective
IBD Associates
120. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the
Turkey!
Changes the audience
misconceptions
Fights the
clichés a new
Brings
perspective
IBD Associates
121. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the
Turkey!
Changes the audience
misconceptions Surprises
Fights the you
clichés a new
Brings
perspective
IBD Associates
122. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the
Turkey!
Changes the audience
misconceptions Surprises
Fights the you
Surprises
clichés a new everyone!
Brings
perspective
IBD Associates
123. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the Turkey!
Changes the audience
misconceptions Surprises
Fights the you
Surprises
clichés a new everyone!
Brings
perspective
Personalises an
identity
IBD Associates
124. ‘s
What is the missio
n?
Represents
Contempora
Turkey ry
Informs the Turkey!
Changes the audience
misconceptions Surprises
Fights the you
Surprises
clichés a new everyone!
Brings
perspective
Creates a
buzz Personalises an
identity
IBD Associates
132. How is
?
the Educat
ed
Mode
rn
You
ng
IBD Associates
133. How is
?
the Educat
ed
Mode
rn Ope
n
You
ng
IBD Associates
134. How is
?
the Educat
ed
Mode
rn Ope
n
Similar to
you!
You
ng
IBD Associates
135. How is
?
the Educat
ed
Mode
rn Ope
n
Similar to
you!
Styli You
sh ng
IBD Associates
136. How is
?
the Educat
ed
Mode
rn Ope
n
Similar to
you! Charmi
Styli ng You
sh ng
IBD Associates
137. How is
?
the Educat
ed
Mode
rn Ope
n
Similar to
you! Charmi
Styli ng You
sh ng
but not too
much!
IBD Associates
138. How is
?
the Educat
ed
Mode
rn Ope
n Not
perfect!
Similar to
you! Charmi
Styli ng You
sh ng
but not too
much!
IBD Associates
139. How is
?
the Educat
Dynam ed
Mode ic
rn Ope
n Not
perfect!
Similar to
you! Charmi
Styli ng You
sh ng
but not too
much!
IBD Associates
140. How is
?
the Educat
Dynam ed
Mode ic
rn Ope
n Not
perfect!
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
141. How is
?
the Educat
Dynam ed
Mode ic
rn Ope
Doubtful n Not
perfect!
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
142. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
rn Ope
Doubtful n Not
perfect!
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
143. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
rn Ope
Doubtful n Not
Socially perfect!
aware
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
144. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn atic
Ope
Doubtful n Not
Socially perfect!
aware
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
145. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn aticOpe
Doubtful n Not
Socially Gree perfect!
aware n
Similar to
Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
146. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn atic
Ope
Doubtful n Not
Socially Gree perfect!
aware Curio n
Similar to us Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
147. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn Popul atic
Ope
Doubtful ar n Not
Socially Gree perfect!
aware Curio n
Similar to us Creati
you! Charmi ve
Styli ng You
sh ng
but not too
much!
IBD Associates
148. How is
?
the Educat
Dynam ed Cultur
Mode ic ed
Charism
rn Popul atic
Ope
Doubtful ar n Not
Socially Gree perfect!
aware Curio n
Similar to us Creati
you! Charmi
Turkis ve
h! Styli ng You
sh ng
but not too
much!
IBD Associates
154. Digital
What is ‘s
platfor
the world?
m
Agenda
IBD Associates
155. Digital
What is ‘s
platfor
the world?
m
Agenda Content
IBD Associates
156. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness
Cosmopolitan
International
Culturally
vibrant
Qualitative...
...and
IBD Associates
157. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Interesting
Cosmopolitan Unexpected
International Relevant
Culturally Informative
vibrant Surprising
Qualitative... Unknown
...and Behind the
IBD Associates
158. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Interesting
Cosmopolitan Unexpected
Concerts
International Relevant
Exhibitions
Culturally Informative
Festivals
vibrant Surprising
Events
Qualitative... Unknown
...and Behind the
IBD Associates
159. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
IBD Associates
160. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
entry point
first movers / pioneers
informs and guides
takes one by the hand
IBD Associates
161. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
entry point
first movers / pioneers
informs and guides
takes one by the hand
IBD Associates
162. Digital
What is ‘s
platfor
the world?
m
Agenda Content
Richness Innovations Interesting
Cosmopolitan Interviews Unexpected
Concerts
International Surprising Relevant
Exhibitions
Culturally Turkey Informative
Festivals
vibrant Unexpected Surprising
Events
Qualitative... stories Unknown
...and Views from Behind the
entry point research
first movers / pioneers loyal / regular visitors
informs and guides builds loyalty
takes one by the hand drags traffic from the agenda
IBD Associates
186. Lucid Dreams by Franz
Ferdinand
"Sweep slides on my stereo
Short wave ’round my rodeo
Became from that of Savalon
But I’m flying to
Istanbul
Oh so why don’t you meet me
IBD Associates
… there?"
187. Lucid Dreams by Franz
Ferdinand
"Sweep slides on my stereo
Short wave ’round my rodeo
Became from that of Savalon
But I’m flying to
Istanbul
Oh so why don’t you meet me
IBD Associates
… there?"