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“Youth is the future smiling at a stranger,
                           which is itself.”
               Victor Hugo, Les Misérables, 1862




                                            IBD Associates
IBD Associates
IBD Associates
Client     n/a
Aim        “buzz”
Target     European youth
Subject    Contemporary Turkey
Platform   Digital




                                 IBD Associates
Client     n/a
Aim        “buzz”
Target     European youth
Subject    Contemporary Turkey
Platform   Digital




                                 IBD Associates
Client     n/a
Aim        “buzz”
Target     European youth
Subject    Contemporary Turkey
Platform   Digital




                                 IBD Associates
Client     n/a
Aim        “buzz”
Target     European youth
Subject    Contemporary Turkey
Platform   Digital




                                 IBD Associates
Client     n/a
Aim        “buzz”
Target     European youth
Subject    Contemporary Turkey
Platform   Digital




                                 IBD Associates
IBD Associates
High level business diplomacy services:




                                          IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”




                                                                         IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”



Our philosophy:




                                                                         IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”



Our philosophy:
                    Cease opportunities at the start of a new economic cycle




                                                                         IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”



Our philosophy:
                   Cease opportunities at the start of a new economic cycle
   Capitalise on the growing importance of sustainable image and business
                                                                 diplomacy




                                                                         IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”



Our philosophy:
                   Cease opportunities at the start of a new economic cycle
   Capitalise on the growing importance of sustainable image and business
                                                                 diplomacy
           Use Turkey as a dynamic base and business nexus for the region




                                                                         IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”



Our philosophy:
                   Cease opportunities at the start of a new economic cycle
   Capitalise on the growing importance of sustainable image and business
                                                                 diplomacy
           Use Turkey as a dynamic base and business nexus for the region

Communication solutions:




                                                                         IBD Associates
High level business diplomacy services:
“Business diplomacy is the art of thinking strategically about cross-cultural
  business ventures and dealing adaptively with stake-holders who have
                       different views of the world.”



Our philosophy:
                   Cease opportunities at the start of a new economic cycle
   Capitalise on the growing importance of sustainable image and business
                                                                 diplomacy
           Use Turkey as a dynamic base and business nexus for the region

Communication solutions:
    Cross-cultural communications           Corporate philanthropy
            Media relations                    Ethnic marketing
       Partnership management               Investment consulting




                                                                         IBD Associates
IBD Associates
Contemporary




               IBD Associates
Contemporary




               IBD Associates
Contemporary




               IBD Associates
Contemporary




International image & European
           elections


Misinformation, misconceptions
         and clichés


      Lack of recognition


Promotion of women and youth


                                       IBD Associates
Contemporary



                                 Surprise the audience with the
International image & European             unexpected
           elections

                                       Voice the richness
Misinformation, misconceptions
         and clichés
                                 Promote the new face of Turkey
      Lack of recognition
                                 2010 Istanbul European Capital
                                           of Culture
Promotion of women and youth


                                                            IBD Associates
IBD Associates
Contempor




    IBD Associates
Contempor
Identity




           IBD Associates
Image

Contempor
Identity




           IBD Associates
Image

Contempor
Identity     Clichés




           IBD Associates
Misconception
         s
Image

Contempor
Identity     Clichés




           IBD Associates
Misconception
         s
Image

Contempor
Identity Clichés
       Surprising




        IBD Associates
Misconception
         s
        Unexpect
Image
           ed

Contempor
Identity Clichés
       Surprising




        IBD Associates
Misconception
Cosmopolitan     s
                Unexpect
      Image
                   ed

       Contempor
       Identity Clichés
              Surprising




               IBD Associates
Misconception
Cosmopolitan     s
                Unexpect
      Image
                   ed
Proud
       Contempor
       Identity Clichés
              Surprising




               IBD Associates
Complex

           Misconception
Cosmopolitan     s
                Unexpect
      Image
                   ed
Proud
       Contempor
       Identity Clichés
              Surprising




               IBD Associates
Complex     Comple
                 xes
           Misconception
Cosmopolitan     s
                Unexpect
      Image
                   ed
Proud
       Contempor
       Identity Clichés
              Surprising




               IBD Associates
Complex     Comple
                  xes
         Creative
           Misconception
Cosmopolitan      s
                Unexpect
      Image
                    ed
Proud
       Contempor
       Identity Clichés
              Surprising




               IBD Associates
Complex     Comple
                  xes
         Creative
           Misconception
Cosmopolitan      s
                Unexpect
      Image
                    ed
Proud
       Contempor
       Identity Clichés
              Surprising
        Perception




               IBD Associates
Complex     Comple
                  xes
         Creative
           Misconception
Cosmopolitan      s
                Unexpect
      Image
                    ed
Proud
       Contempor
       Identity Clichés
              Surprising
        Perception
                Nationali
                     ty




               IBD Associates
Complex    Comple
                    xes
           Creative
             Misconception
  Cosmopolitan      s
                  Unexpect
        Image
                      ed
  Proud
          Contempor
Multi ethnic
            Identity Clichés
                   Surprising
             Perception
                     Nationali
                          ty




                    IBD Associates
Complex     Comple
                     xes
            Creative
             Misconception
  Cosmopolitan       s
                   Unexpect
  Anxious Image        ed
  Proud
          Contempor
Multi ethnic
            Identity Clichés
                   Surprising
             Perception
                     Nationali
                          ty




                    IBD Associates
Complex    Comple
  Dynamic Creative xes
             Misconception
  Cosmopolitan     s
                  Unexpect
  Anxious Image      ed
  Proud
          Contempor
Multi ethnic
            Identity Clichés
                   Surprising
             Perception
                     Nationali
                          ty




                    IBD Associates
Complex    Comple
  Dynamic Creative xes
             Misconception
  Cosmopolitan     s
                  Unexpect
  Anxious Image      ed
  Proud
          Contempor
Multi ethnic
            Identity Clichés
                   Surprising
  Innovative Perception
                     Nationali
                         ty




                    IBD Associates
Complex       Comple
  Dynamic Creative xes
                Misconception
   Cosmopolitan        s
                      Unexpect
   Anxious Image         ed
   Proud
Ambitious
            Contempor
 Multi ethnic
             Identity Clichés
                    Surprising
    InnovativePerception
                      Nationali
                          ty




                     IBD Associates
Contempor




    IBD Associates
European   Contempor




               IBD Associates
European   Contempor


Languages




                IBD Associates
Demandin
   g



  European   Contempor


Languages




                 IBD Associates
Demandin
   g



  European            Contempor
             Global


Languages




                          IBD Associates
Demandin
   g
            Life-stream


  European                Contempor
                Global


Languages




                              IBD Associates
Demandin
   g
              Life-stream


  European                  Contempor
                   Global
           Quickly bored

Languages




                                IBD Associates
Demandin
   g
            Life-stream


  European                Contempor
                Global
        Quickly bored
       Mentor
Languages




                              IBD Associates
Demandin
   g
            Life-stream
     Impatient

  European                Contempor
                Global
        Quickly bored
       Mentor
Languages




                              IBD Associates
Demandin
   g
            Life-stream
     Impatient

  European                Contempor
                Global
        Quickly bored
Wired
       Mentor
Languages




                              IBD Associates
Demandin
   g
  EmpoweredLife-stream
     Impatient

  European               Contempor
                Global
        Quickly bored
Wired
       Mentor
Languages




                             IBD Associates
Demandin
   g
  EmpoweredLife-stream
     Impatient

  European                Contempor
Independ         Global
   ent   Quickly bored
 Wired
        Mentor
 Languages




                              IBD Associates
Demandin
   g     Connected
  EmpoweredLife-stream
     Impatient

  European                Contempor
Independ         Global
   ent   Quickly bored
 Wired
        Mentor
 Languages




                              IBD Associates
Demandin
   g     Connected
  EmpoweredLife-stream
     Impatient

  European        Creative   Contempor
Independ         Global
   ent   Quickly bored
 Wired
        Mentor
 Languages




                                 IBD Associates
Demandin
    g     Connected
   EmpoweredLife-stream
       Impatient
                  Social
   European Creative       Contempor
Independ          Global
   ent    Quickly bored
 Wired
         Mentor
 Languages




                               IBD Associates
Demandin
    g     Connected
                    Codes
   EmpoweredLife-stream
       Impatient
                  Social
   European Creative        Contempor
Independ          Global
   ent    Quickly bored
 Wired
         Mentor
 Languages




                                IBD Associates
European   Contempor




               IBD Associates
Buzz




European          Contempor




                      IBD Associates
Buzz
           Anticipation




European                         Contempor




                                     IBD Associates
Viral marketing

                              Buzz
               Anticipation




European                             Contempor




                                         IBD Associates
Viral marketing

                              Buzz
               Anticipation          Guerilla




European                                  Contempor




                                                IBD Associates
Viral marketing
       Word of mouth
                              Buzz
               Anticipation          Guerilla




European                                  Contempor




                                                IBD Associates
Viral marketing            Following
       Word of mouth
                              Buzz
               Anticipation                      Guerilla




European                                              Contempor




                                                            IBD Associates
Viral marketing            Following
       Word of mouth
                              Buzz
                                     One-on-one
                                              Guerilla
               Anticipation




European                                           Contempor




                                                         IBD Associates
Viral marketing              Following
       Word of mouth
                              Buzz
                                       One-on-one
                                                Guerilla
               Anticipation          Hype




European                                             Contempor




                                                           IBD Associates
Viral marketing              Following
       Word of mouth
                            Buzz
                                       One-on-one
                                                Guerilla
               AnticipationIn-the-know
                                     Hype




European                                             Contempor




                                                           IBD Associates
Viral marketing   Consumer   Following
       Word of mouth
                            Buzz
                                       One-on-one
                                                Guerilla
               AnticipationIn-the-know
                                     Hype




European                                             Contempor




                                                           IBD Associates
Viral marketing   Consumer   Following
       Word of mouth                    Contributor
                            Buzz
                                       One-on-one
                                                Guerilla
               AnticipationIn-the-know
                                     Hype




European                                              Contempor




                                                           IBD Associates
Viral marketing   Consumer    Following
       Word of mouth                     Contributor
                              Buzz              Spontaneous
                                       One-on-one Guerilla
               AnticipationIn-the-know
                                     Hype




European                                              Contempor




                                                              IBD Associates
Viral marketing   Consumer    Following
       Word of mouth                     Contributor
                              Buzz              Spontaneous
             Theatrical
                                       One-on-one Guerilla
               AnticipationIn-the-know
                                     Hype




European                                              Contempor




                                                              IBD Associates
Viral marketing Consumer Following
       Word of mouth                      Contributor
                 Personal      Buzz              Spontaneous
             Theatrical
                                        One-on-one Guerilla
                AnticipationIn-the-know
                                      Hype




European                                               Contempor




                                                               IBD Associates
Viral marketing Consumer Following
       Word of mouth                      Contributor
                 Personal      Buzz      Trend Spontaneous
             Theatrical
                                        One-on-one Guerilla
                AnticipationIn-the-know
                                      Hype




European                                              Contempor




                                                              IBD Associates
Buzz




European          Contempor




                      IBD Associates
Buzz




European             Contempor




           Digital
                         IBD Associates
Buzz




European                           Contempor




                         Digital
           Interesting
                                       IBD Associates
Buzz




European                              Contempor




              Inter connectivity


                            Digital
           Interesting
                                          IBD Associates
Buzz




European                                   Contempor




              Inter connectivity
                             Interaction

                            Digital
           Interesting
                                               IBD Associates
Buzz




European                                                 Contempor




              Inter connectivity
                             Interaction

                            Digital
           Interesting                     Interactive
                                                             IBD Associates
Buzz




European                                                 Contempor




              Inter connectivity
                             Interaction

                  Mobile    Digital
           Interesting                     Interactive
                                                             IBD Associates
Buzz




European                                                  Contempor




              Inter connectivity
                             Interaction
                                           Informative
                  Mobile    Digital
           Interesting                      Interactive
                                                              IBD Associates
Buzz




European                                                  Contempor




              Inter connectivity
                             Interaction
           Reference
                                           Informative
                  Mobile    Digital
           Interesting                      Interactive
                                                              IBD Associates
Buzz




European                                                  Contempor




               Inter connectivity
                              Interaction Network
            Reference
                                          Informative
                   Mobile    Digital
           Interesting                      Interactive
                                                              IBD Associates
Buzz




European                                                  Contempor




                                        Flexible
               Inter connectivity
                              Interaction Network
            Reference
                                          Informative
                   Mobile    Digital
           Interesting                      Interactive
                                                              IBD Associates
Buzz




European                                                   Contempor




                            Foreverness Flexible
               Inter connectivity
                              Interaction Network
            Reference
                                           Informative
                   Mobile    Digital
           Interesting                       Interactive
                                                               IBD Associates
Buzz




European                                                      Contempor




           Instantaneous       Foreverness Flexible
                  Inter connectivity
                                 Interaction Network
               Reference
                                              Informative
                      Mobile    Digital
              Interesting                       Interactive
                                                                  IBD Associates
Buzz




European                                                      Contempor




                          2.0
           Instantaneous       Foreverness Flexible
                  Inter connectivity
                                 Interaction Network
               Reference
                                              Informative
                      Mobile    Digital
              Interesting                       Interactive
                                                                  IBD Associates
Buzz




European                                                      Contempor




                          2.0
           Instantaneous       Foreverness Flexible
                  Inter connectivity
                                 Interaction Network
               Reference
                                              Informative
                      Mobile    Digital
              Interesting                       Interactive
               “Self financeable”                                  IBD Associates
Buzz




European             Contempor




           Digital
                         IBD Associates
Buzz




European             Contempor




           Digital
                         IBD Associates
IBD Associates
IBD Associates
Why
create a




           IBD Associates
Why
           ?
create a




               IBD Associates
Why
                     ?
create a
           Efficient association
                  process




                                   IBD Associates
Why
                         ?
create a
           Efficient association
                  process
               Creates

           awareness




                                   IBD Associates
Why
                      ?
create a
           Efficient association
                   process
               Builds

            loyalty
              Creates

           awareness




                                   IBD Associates
Why
                           ?
create a
           Efficient association
                     process
                 Builds

             loyalty
               Creates

            awareness

           Powerful
            selling tool




                                   IBD Associates
Why
                           ?
create a
           Efficient association
                     process
                 Builds

             loyalty
               Creates
                       Attracts media
            awareness
                       exposure
           Powerful
            selling tool




                                        IBD Associates
Why
                           ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                               Attracts media
            awareness
                    exposure
           Powerful
            selling tool




                                                IBD Associates
Why
                         ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                              Attracts media
            awareness
                    exposure
           Powerful
            selling tool an
                Acts as
            Ambassador



                                               IBD Associates
Why
                         ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                              Attracts media
            awareness
                    exposure
                         Keeps

           Powerful homogeneity
            selling tool an
                Acts as
            Ambassador



                                               IBD Associates
Why
                         ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                              Attracts media
            awareness
                    exposure
                         Keeps

           Powerful homogeneity
                       Personalises a
            selling tool an
                Acts as
            Ambassador                 voice


                                               IBD Associates
Why
                           ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                               Attracts media
            awareness
                    exposure
                         Keeps

           Powerful homogeneity
                       Personalises a
            selling tool an
                Acts as
            Ambassador                  voice
              Brings an   emotional
                          response



                                                IBD Associates
Why
                           ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                               Attracts media
            awareness
                    exposure
                         Keeps

           Powerful homogeneity
                       Personalises a
            selling tool an
                Acts as
            Ambassador                  voice
              Brings an   emotional
                             Excitem
                          response

                                ent
                                                IBD Associates
Why
                           ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                                           Timeless
                               Attracts media
            awareness
                    exposure
                         Keeps

           Powerful homogeneity
                       Personalises a
            selling tool an
                Acts as
            Ambassador                 voice
              Brings an   emotional
                             Excitem
                          response

                                ent
                                                      IBD Associates
Why
                            ?
create a
           Efficient associationGenerates
                   process
               Builds

             loyalty
               Creates
                           sympathy
                                            Timeless
                                Attracts media
          awareness
            Cost

      effective   exposure
                       Keeps

           Powerful homogeneity
                       Personalises a
            selling tool an
                Acts as
            Ambassador                  voice
               Brings an   emotional
                              Excitem
                           response

                                 ent
                                                       IBD Associates
IBD Associates
IBD Associates
IBD Associates
What is the




              IBD Associates
‘s
What is the   missio
               n?




                       IBD Associates
‘s
What is the            missio
                        n?
          Represents

         Turkey




                                IBD Associates
‘s
What is the            missio
                        n?
          Represents
                        Contempora
         Turkey             ry
                             Turkey!




                                       IBD Associates
‘s
What is the                missio
                            n?
          Represents
                            Contempora
         Turkey                 ry
                                 Turkey!




              Fights the

          clichés




                                           IBD Associates
‘s
What is the                missio
                            n?
          Represents
                            Contempora
         Turkey                 ry
                                 Turkey!

         Changes the
          misconceptions
              Fights the

          clichés




                                           IBD Associates
‘s
What is the                missio
                            n?
          Represents
                            Contempora
         Turkey                 ry
                                 Turkey!

         Changes the
          misconceptions
              Fights the

          clichés a new
                Brings

                 perspective


                                           IBD Associates
‘s
What is the                missio
                            n?
          Represents
                            Contempora
         Turkey                  ry
                                Informs the
                                   Turkey!

         Changes the              audience
          misconceptions
              Fights the

          clichés a new
                Brings

                 perspective


                                              IBD Associates
‘s
What is the                missio
                            n?
          Represents
                            Contempora
         Turkey                  ry
                                Informs the
                                   Turkey!

         Changes the              audience
          misconceptions         Surprises
              Fights the              you

          clichés a new
                Brings

                 perspective


                                              IBD Associates
‘s
What is the                missio
                            n?
          Represents
                            Contempora
         Turkey                  ry
                                Informs the
                                   Turkey!

         Changes the              audience
          misconceptions         Surprises
              Fights the              you
                                  Surprises
          clichés a new everyone!
                Brings

                 perspective


                                              IBD Associates
‘s
What is the                  missio
                              n?
          Represents
                              Contempora
         Turkey                    ry
                                  Informs the Turkey!

         Changes the                         audience
          misconceptions                 Surprises
              Fights the                         you
                                             Surprises
          clichés a new everyone!
                Brings

                 perspective
                           Personalises an

                       identity
                                                         IBD Associates
‘s
What is the                    missio
                                n?
          Represents
                                Contempora
         Turkey                      ry
                                    Informs the Turkey!

         Changes the                           audience
          misconceptions                   Surprises
                Fights the                         you
                                               Surprises
          clichés a new everyone!
                Brings

                   perspective
              Creates a

          buzz               Personalises an

                          identity
                                                           IBD Associates
IBD Associates
IBD Associates
IBD Associates
How is
 the




         IBD Associates
How is
         ?
 the




             IBD Associates
How is
         ?
 the




             You
             ng


                   IBD Associates
How is
         ?
 the         Educat
               ed




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                            IBD Associates
How is
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 the                Educat
                      ed
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                                   IBD Associates
How is
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 the                Educat
                      ed
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                              n




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                                   IBD Associates
How is
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 the                  Educat
                        ed
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         Similar to
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How is
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 the                    Educat
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                                  n


         Similar to
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                                       IBD Associates
How is
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 the                  Educat
                        ed
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                                n


         Similar to
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How is
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 the                  Educat
                        ed
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                                n


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                                     IBD Associates
How is
                  ?
 the                  Educat
                        ed
           Mode
            rn                 Ope
                                n Not
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         Similar to
           you!        Charmi
                Styli    ng   You
                 sh           ng
                  but not too
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                                            IBD Associates
How is
                  ?
 the                 Educat
                Dynam ed
           Mode   ic
            rn              Ope
                             n Not
                              perfect!
         Similar to
           you!        Charmi
                Styli    ng   You
                 sh           ng
                  but not too
                      much!
                                         IBD Associates
How is
                  ?
 the                 Educat
                Dynam ed
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            rn              Ope
                             n Not
                              perfect!
         Similar to
                               Creati
           you!        Charmi    ve
                Styli    ng   You
                 sh           ng
                  but not too
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                                         IBD Associates
How is
                    ?
 the                   Educat
                  Dynam ed
             Mode   ic
               rn             Ope
         Doubtful              n Not
                                perfect!
           Similar to
                                 Creati
             you!        Charmi    ve
                  Styli    ng   You
                   sh           ng
                    but not too
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                                           IBD Associates
How is
                    ?
 the                   Educat
                  Dynam ed Cultur
             Mode   ic         ed
               rn             Ope
         Doubtful              n Not
                                 perfect!
           Similar to
                                 Creati
             you!        Charmi    ve
                  Styli    ng   You
                   sh           ng
                    but not too
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                                            IBD Associates
How is
                    ?
 the                        Educat
                    Dynam ed Cultur
             Mode       ic          ed
               rn                  Ope
         Doubtful                   n Not
          Socially                     perfect!
           aware
           Similar to
                                    Creati
             you!          Charmi     ve
                   Styli     ng    You
                    sh             ng
                     but not too
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                                                  IBD Associates
How is
                     ?
 the                        Educat
                    Dynam ed Cultur
             Mode       ic           ed
                              Charism
               rn               atic
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           aware
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             you!          Charmi      ve
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                    sh              ng
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                                                   IBD Associates
How is
                    ?
 the                        Educat
                    Dynam ed Cultur
             Mode       ic           ed
                              Charism
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           aware                   n
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             you!          Charmi      ve
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                    sh              ng
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                                                  IBD Associates
How is
                    ?
 the                        Educat
                    Dynam ed Cultur
             Mode       ic            ed
                               Charism
               rn                atic
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             you!          Charmi       ve
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                                                  IBD Associates
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           Similar to      us        Creati
             you!         Charmi
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                     but not too
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                                                 IBD Associates
IBD Associates
IBD Associates
What is
 the




          IBD Associates
What is     ‘s
 the      world?




                   IBD Associates
Digital
What is     ‘s
                   platfor
 the      world?
                     m




                             IBD Associates
Digital
What is              ‘s
                            platfor
 the               world?
                              m

          Agenda




                                      IBD Associates
Digital
What is              ‘s
                             platfor
 the               world?
                               m

          Agenda            Content




                                       IBD Associates
Digital
What is               ‘s
                              platfor
 the                world?
                                m

           Agenda            Content

    Richness
  Cosmopolitan
  International
    Culturally
     vibrant
  Qualitative...
      ...and




                                        IBD Associates
Digital
What is               ‘s
                              platfor
 the                world?
                                m

           Agenda            Content

    Richness                      Interesting
  Cosmopolitan                   Unexpected
  International                    Relevant
    Culturally                   Informative
     vibrant                      Surprising
  Qualitative...                   Unknown
      ...and                      Behind the




                                            IBD Associates
Digital
What is                       ‘s
                                      platfor
 the                        world?
                                        m

           Agenda                    Content

    Richness                              Interesting
  Cosmopolitan                           Unexpected
                    Concerts
  International                            Relevant
                   Exhibitions
    Culturally                           Informative
                    Festivals
     vibrant                              Surprising
                     Events
  Qualitative...                           Unknown
      ...and                              Behind the




                                                    IBD Associates
Digital
What is                       ‘s
                                              platfor
 the                        world?
                                                m

           Agenda                           Content

    Richness                         Innovations    Interesting
  Cosmopolitan                        Interviews   Unexpected
                    Concerts
  International                       Surprising     Relevant
                   Exhibitions
    Culturally                          Turkey     Informative
                    Festivals
     vibrant                         Unexpected     Surprising
                     Events
  Qualitative...                        stories      Unknown
      ...and                         Views from     Behind the




                                                              IBD Associates
Digital
What is                         ‘s
                                                platfor
 the                          world?
                                                  m

           Agenda                             Content

    Richness                           Innovations    Interesting
  Cosmopolitan                          Interviews   Unexpected
                    Concerts
  International                         Surprising     Relevant
                   Exhibitions
    Culturally                            Turkey     Informative
                    Festivals
     vibrant                           Unexpected     Surprising
                     Events
  Qualitative...                          stories      Unknown
      ...and                           Views from     Behind the


           entry point
     first movers / pioneers
       informs and guides
     takes one by the hand

                                                                IBD Associates
Digital
What is                         ‘s
                                                platfor
 the                          world?
                                                  m

           Agenda                             Content

    Richness                           Innovations    Interesting
  Cosmopolitan                          Interviews   Unexpected
                    Concerts
  International                         Surprising     Relevant
                   Exhibitions
    Culturally                            Turkey     Informative
                    Festivals
     vibrant                           Unexpected     Surprising
                     Events
  Qualitative...                          stories      Unknown
      ...and                           Views from     Behind the


           entry point
     first movers / pioneers
       informs and guides
     takes one by the hand

                                                                IBD Associates
Digital
What is                         ‘s
                                                 platfor
 the                          world?
                                                   m

           Agenda                              Content

    Richness                           Innovations      Interesting
  Cosmopolitan                          Interviews     Unexpected
                    Concerts
  International                         Surprising       Relevant
                   Exhibitions
    Culturally                            Turkey       Informative
                    Festivals
     vibrant                           Unexpected       Surprising
                     Events
  Qualitative...                          stories        Unknown
      ...and                           Views from       Behind the


           entry point                            research
     first movers / pioneers               loyal / regular visitors
       informs and guides                      builds loyalty
     takes one by the hand             drags traffic from the agenda

                                                                   IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
Digital
World




          IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
Ana
Tolia



        IBD Associates
Ana
Tolia




        IBD Associates
Ana
Tolia




        IBD Associates
Ana
Tolia




        IBD Associates
IBD Associates
IBD Associates
IBD Associates
Lucid Dreams by Franz
         Ferdinand

 "Sweep slides on my stereo
Short wave ’round my rodeo
Became from that of Savalon
      But I’m flying to

     Istanbul
Oh so why don’t you meet me
                              IBD Associates
         … there?"
Lucid Dreams by Franz
         Ferdinand

 "Sweep slides on my stereo
Short wave ’round my rodeo
Became from that of Savalon
      But I’m flying to

     Istanbul
Oh so why don’t you meet me
                              IBD Associates
         … there?"
3 main ADVANTAGES of
this project:


                       IBD Associates
IBD Associates
Aimed at
reversing
prejudices




             IBD Associates
Aimed at
reversing
prejudices




             Inclusive
                 of



                   IBD Associates
Aimed at
reversing
prejudices




                        Inclusive
                            of

              Target
             oriented
                              IBD Associates
Aimed at
reversing
prejudices




Expressed               Inclusive
openly and                  of
  clearly
              Target
             oriented
                              IBD Associates
Aimed at
                         Based on
reversing
                           facts
prejudices




Expressed               Inclusive
openly and                  of
  clearly
              Target
             oriented
                              IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
IBD Associates
(kick




        IBD Associates
Project



 (kick




          IBD Associates
Digital



Project



 (kick




                    IBD Associates
Digital
                    Press /


Project



 (kick




                              IBD Associates
Digital
                    Press /


Project
                         Links &


 (kick




                              IBD Associates
Digital
                    Press /


Project
                         Links &


 (kick                        Yield




                                  IBD Associates
Digital
                    Press /


Project
                         Links &


 (kick                        Yield



                       Marketab




                                  IBD Associates
Digital
                       Press /


Project
                              Links &


 (kick                           Yield



                          Marketab


                    Sponsor
                                     IBD Associates
Digital
                        Press /


Project
                               Links &


 (kick                            Yield



                           Marketab


                     Sponsor
            Tailor
                                      IBD Associates
Digital
                            Press /


Project
                                   Links &


 (kick                                Yield



                               Marketab

  Advertisi
                         Sponsor
                Tailor
                                          IBD Associates
Digital
                             Press /


Project
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  (kick                                Yield


Sponsor
                                Marketab

   Advertisi
                          Sponsor
                 Tailor
                                           IBD Associates
why us?
   Young Europeans
        Turkey
Communication experts
  Mobile & connected




                        IBD Associates
THANK YOU!




             IBD Associates

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IBD Associates

  • 1. “Youth is the future smiling at a stranger, which is itself.” Victor Hugo, Les Misérables, 1862 IBD Associates
  • 4. Client n/a Aim “buzz” Target European youth Subject Contemporary Turkey Platform Digital IBD Associates
  • 5. Client n/a Aim “buzz” Target European youth Subject Contemporary Turkey Platform Digital IBD Associates
  • 6. Client n/a Aim “buzz” Target European youth Subject Contemporary Turkey Platform Digital IBD Associates
  • 7. Client n/a Aim “buzz” Target European youth Subject Contemporary Turkey Platform Digital IBD Associates
  • 8. Client n/a Aim “buzz” Target European youth Subject Contemporary Turkey Platform Digital IBD Associates
  • 10. High level business diplomacy services: IBD Associates
  • 11. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” IBD Associates
  • 12. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” Our philosophy: IBD Associates
  • 13. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” Our philosophy: Cease opportunities at the start of a new economic cycle IBD Associates
  • 14. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” Our philosophy: Cease opportunities at the start of a new economic cycle Capitalise on the growing importance of sustainable image and business diplomacy IBD Associates
  • 15. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” Our philosophy: Cease opportunities at the start of a new economic cycle Capitalise on the growing importance of sustainable image and business diplomacy Use Turkey as a dynamic base and business nexus for the region IBD Associates
  • 16. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” Our philosophy: Cease opportunities at the start of a new economic cycle Capitalise on the growing importance of sustainable image and business diplomacy Use Turkey as a dynamic base and business nexus for the region Communication solutions: IBD Associates
  • 17. High level business diplomacy services: “Business diplomacy is the art of thinking strategically about cross-cultural business ventures and dealing adaptively with stake-holders who have different views of the world.” Our philosophy: Cease opportunities at the start of a new economic cycle Capitalise on the growing importance of sustainable image and business diplomacy Use Turkey as a dynamic base and business nexus for the region Communication solutions: Cross-cultural communications Corporate philanthropy Media relations Ethnic marketing Partnership management Investment consulting IBD Associates
  • 19. Contemporary IBD Associates
  • 20. Contemporary IBD Associates
  • 21. Contemporary IBD Associates
  • 22. Contemporary International image & European elections Misinformation, misconceptions and clichés Lack of recognition Promotion of women and youth IBD Associates
  • 23. Contemporary Surprise the audience with the International image & European unexpected elections Voice the richness Misinformation, misconceptions and clichés Promote the new face of Turkey Lack of recognition 2010 Istanbul European Capital of Culture Promotion of women and youth IBD Associates
  • 25. Contempor IBD Associates
  • 26. Contempor Identity IBD Associates
  • 27. Image Contempor Identity IBD Associates
  • 28. Image Contempor Identity Clichés IBD Associates
  • 29. Misconception s Image Contempor Identity Clichés IBD Associates
  • 30. Misconception s Image Contempor Identity Clichés Surprising IBD Associates
  • 31. Misconception s Unexpect Image ed Contempor Identity Clichés Surprising IBD Associates
  • 32. Misconception Cosmopolitan s Unexpect Image ed Contempor Identity Clichés Surprising IBD Associates
  • 33. Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Identity Clichés Surprising IBD Associates
  • 34. Complex Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Identity Clichés Surprising IBD Associates
  • 35. Complex Comple xes Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Identity Clichés Surprising IBD Associates
  • 36. Complex Comple xes Creative Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Identity Clichés Surprising IBD Associates
  • 37. Complex Comple xes Creative Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Identity Clichés Surprising Perception IBD Associates
  • 38. Complex Comple xes Creative Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Identity Clichés Surprising Perception Nationali ty IBD Associates
  • 39. Complex Comple xes Creative Misconception Cosmopolitan s Unexpect Image ed Proud Contempor Multi ethnic Identity Clichés Surprising Perception Nationali ty IBD Associates
  • 40. Complex Comple xes Creative Misconception Cosmopolitan s Unexpect Anxious Image ed Proud Contempor Multi ethnic Identity Clichés Surprising Perception Nationali ty IBD Associates
  • 41. Complex Comple Dynamic Creative xes Misconception Cosmopolitan s Unexpect Anxious Image ed Proud Contempor Multi ethnic Identity Clichés Surprising Perception Nationali ty IBD Associates
  • 42. Complex Comple Dynamic Creative xes Misconception Cosmopolitan s Unexpect Anxious Image ed Proud Contempor Multi ethnic Identity Clichés Surprising Innovative Perception Nationali ty IBD Associates
  • 43. Complex Comple Dynamic Creative xes Misconception Cosmopolitan s Unexpect Anxious Image ed Proud Ambitious Contempor Multi ethnic Identity Clichés Surprising InnovativePerception Nationali ty IBD Associates
  • 44. Contempor IBD Associates
  • 45. European Contempor IBD Associates
  • 46. European Contempor Languages IBD Associates
  • 47. Demandin g European Contempor Languages IBD Associates
  • 48. Demandin g European Contempor Global Languages IBD Associates
  • 49. Demandin g Life-stream European Contempor Global Languages IBD Associates
  • 50. Demandin g Life-stream European Contempor Global Quickly bored Languages IBD Associates
  • 51. Demandin g Life-stream European Contempor Global Quickly bored Mentor Languages IBD Associates
  • 52. Demandin g Life-stream Impatient European Contempor Global Quickly bored Mentor Languages IBD Associates
  • 53. Demandin g Life-stream Impatient European Contempor Global Quickly bored Wired Mentor Languages IBD Associates
  • 54. Demandin g EmpoweredLife-stream Impatient European Contempor Global Quickly bored Wired Mentor Languages IBD Associates
  • 55. Demandin g EmpoweredLife-stream Impatient European Contempor Independ Global ent Quickly bored Wired Mentor Languages IBD Associates
  • 56. Demandin g Connected EmpoweredLife-stream Impatient European Contempor Independ Global ent Quickly bored Wired Mentor Languages IBD Associates
  • 57. Demandin g Connected EmpoweredLife-stream Impatient European Creative Contempor Independ Global ent Quickly bored Wired Mentor Languages IBD Associates
  • 58. Demandin g Connected EmpoweredLife-stream Impatient Social European Creative Contempor Independ Global ent Quickly bored Wired Mentor Languages IBD Associates
  • 59. Demandin g Connected Codes EmpoweredLife-stream Impatient Social European Creative Contempor Independ Global ent Quickly bored Wired Mentor Languages IBD Associates
  • 60. European Contempor IBD Associates
  • 61. Buzz European Contempor IBD Associates
  • 62. Buzz Anticipation European Contempor IBD Associates
  • 63. Viral marketing Buzz Anticipation European Contempor IBD Associates
  • 64. Viral marketing Buzz Anticipation Guerilla European Contempor IBD Associates
  • 65. Viral marketing Word of mouth Buzz Anticipation Guerilla European Contempor IBD Associates
  • 66. Viral marketing Following Word of mouth Buzz Anticipation Guerilla European Contempor IBD Associates
  • 67. Viral marketing Following Word of mouth Buzz One-on-one Guerilla Anticipation European Contempor IBD Associates
  • 68. Viral marketing Following Word of mouth Buzz One-on-one Guerilla Anticipation Hype European Contempor IBD Associates
  • 69. Viral marketing Following Word of mouth Buzz One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 70. Viral marketing Consumer Following Word of mouth Buzz One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 71. Viral marketing Consumer Following Word of mouth Contributor Buzz One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 72. Viral marketing Consumer Following Word of mouth Contributor Buzz Spontaneous One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 73. Viral marketing Consumer Following Word of mouth Contributor Buzz Spontaneous Theatrical One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 74. Viral marketing Consumer Following Word of mouth Contributor Personal Buzz Spontaneous Theatrical One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 75. Viral marketing Consumer Following Word of mouth Contributor Personal Buzz Trend Spontaneous Theatrical One-on-one Guerilla AnticipationIn-the-know Hype European Contempor IBD Associates
  • 76. Buzz European Contempor IBD Associates
  • 77. Buzz European Contempor Digital IBD Associates
  • 78. Buzz European Contempor Digital Interesting IBD Associates
  • 79. Buzz European Contempor Inter connectivity Digital Interesting IBD Associates
  • 80. Buzz European Contempor Inter connectivity Interaction Digital Interesting IBD Associates
  • 81. Buzz European Contempor Inter connectivity Interaction Digital Interesting Interactive IBD Associates
  • 82. Buzz European Contempor Inter connectivity Interaction Mobile Digital Interesting Interactive IBD Associates
  • 83. Buzz European Contempor Inter connectivity Interaction Informative Mobile Digital Interesting Interactive IBD Associates
  • 84. Buzz European Contempor Inter connectivity Interaction Reference Informative Mobile Digital Interesting Interactive IBD Associates
  • 85. Buzz European Contempor Inter connectivity Interaction Network Reference Informative Mobile Digital Interesting Interactive IBD Associates
  • 86. Buzz European Contempor Flexible Inter connectivity Interaction Network Reference Informative Mobile Digital Interesting Interactive IBD Associates
  • 87. Buzz European Contempor Foreverness Flexible Inter connectivity Interaction Network Reference Informative Mobile Digital Interesting Interactive IBD Associates
  • 88. Buzz European Contempor Instantaneous Foreverness Flexible Inter connectivity Interaction Network Reference Informative Mobile Digital Interesting Interactive IBD Associates
  • 89. Buzz European Contempor 2.0 Instantaneous Foreverness Flexible Inter connectivity Interaction Network Reference Informative Mobile Digital Interesting Interactive IBD Associates
  • 90. Buzz European Contempor 2.0 Instantaneous Foreverness Flexible Inter connectivity Interaction Network Reference Informative Mobile Digital Interesting Interactive “Self financeable” IBD Associates
  • 91. Buzz European Contempor Digital IBD Associates
  • 92. Buzz European Contempor Digital IBD Associates
  • 95. Why create a IBD Associates
  • 96. Why ? create a IBD Associates
  • 97. Why ? create a Efficient association process IBD Associates
  • 98. Why ? create a Efficient association process Creates awareness IBD Associates
  • 99. Why ? create a Efficient association process Builds loyalty Creates awareness IBD Associates
  • 100. Why ? create a Efficient association process Builds loyalty Creates awareness Powerful selling tool IBD Associates
  • 101. Why ? create a Efficient association process Builds loyalty Creates Attracts media awareness exposure Powerful selling tool IBD Associates
  • 102. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Attracts media awareness exposure Powerful selling tool IBD Associates
  • 103. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Attracts media awareness exposure Powerful selling tool an Acts as Ambassador IBD Associates
  • 104. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Attracts media awareness exposure Keeps Powerful homogeneity selling tool an Acts as Ambassador IBD Associates
  • 105. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Attracts media awareness exposure Keeps Powerful homogeneity Personalises a selling tool an Acts as Ambassador voice IBD Associates
  • 106. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Attracts media awareness exposure Keeps Powerful homogeneity Personalises a selling tool an Acts as Ambassador voice Brings an emotional response IBD Associates
  • 107. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Attracts media awareness exposure Keeps Powerful homogeneity Personalises a selling tool an Acts as Ambassador voice Brings an emotional Excitem response ent IBD Associates
  • 108. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Timeless Attracts media awareness exposure Keeps Powerful homogeneity Personalises a selling tool an Acts as Ambassador voice Brings an emotional Excitem response ent IBD Associates
  • 109. Why ? create a Efficient associationGenerates process Builds loyalty Creates sympathy Timeless Attracts media awareness Cost effective exposure Keeps Powerful homogeneity Personalises a selling tool an Acts as Ambassador voice Brings an emotional Excitem response ent IBD Associates
  • 113. What is the IBD Associates
  • 114. ‘s What is the missio n? IBD Associates
  • 115. ‘s What is the missio n? Represents Turkey IBD Associates
  • 116. ‘s What is the missio n? Represents Contempora Turkey ry Turkey! IBD Associates
  • 117. ‘s What is the missio n? Represents Contempora Turkey ry Turkey! Fights the clichés IBD Associates
  • 118. ‘s What is the missio n? Represents Contempora Turkey ry Turkey! Changes the misconceptions Fights the clichés IBD Associates
  • 119. ‘s What is the missio n? Represents Contempora Turkey ry Turkey! Changes the misconceptions Fights the clichés a new Brings perspective IBD Associates
  • 120. ‘s What is the missio n? Represents Contempora Turkey ry Informs the Turkey! Changes the audience misconceptions Fights the clichés a new Brings perspective IBD Associates
  • 121. ‘s What is the missio n? Represents Contempora Turkey ry Informs the Turkey! Changes the audience misconceptions Surprises Fights the you clichés a new Brings perspective IBD Associates
  • 122. ‘s What is the missio n? Represents Contempora Turkey ry Informs the Turkey! Changes the audience misconceptions Surprises Fights the you Surprises clichés a new everyone! Brings perspective IBD Associates
  • 123. ‘s What is the missio n? Represents Contempora Turkey ry Informs the Turkey! Changes the audience misconceptions Surprises Fights the you Surprises clichés a new everyone! Brings perspective Personalises an identity IBD Associates
  • 124. ‘s What is the missio n? Represents Contempora Turkey ry Informs the Turkey! Changes the audience misconceptions Surprises Fights the you Surprises clichés a new everyone! Brings perspective Creates a buzz Personalises an identity IBD Associates
  • 128. How is the IBD Associates
  • 129. How is ? the IBD Associates
  • 130. How is ? the You ng IBD Associates
  • 131. How is ? the Educat ed You ng IBD Associates
  • 132. How is ? the Educat ed Mode rn You ng IBD Associates
  • 133. How is ? the Educat ed Mode rn Ope n You ng IBD Associates
  • 134. How is ? the Educat ed Mode rn Ope n Similar to you! You ng IBD Associates
  • 135. How is ? the Educat ed Mode rn Ope n Similar to you! Styli You sh ng IBD Associates
  • 136. How is ? the Educat ed Mode rn Ope n Similar to you! Charmi Styli ng You sh ng IBD Associates
  • 137. How is ? the Educat ed Mode rn Ope n Similar to you! Charmi Styli ng You sh ng but not too much! IBD Associates
  • 138. How is ? the Educat ed Mode rn Ope n Not perfect! Similar to you! Charmi Styli ng You sh ng but not too much! IBD Associates
  • 139. How is ? the Educat Dynam ed Mode ic rn Ope n Not perfect! Similar to you! Charmi Styli ng You sh ng but not too much! IBD Associates
  • 140. How is ? the Educat Dynam ed Mode ic rn Ope n Not perfect! Similar to Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 141. How is ? the Educat Dynam ed Mode ic rn Ope Doubtful n Not perfect! Similar to Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 142. How is ? the Educat Dynam ed Cultur Mode ic ed rn Ope Doubtful n Not perfect! Similar to Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 143. How is ? the Educat Dynam ed Cultur Mode ic ed rn Ope Doubtful n Not Socially perfect! aware Similar to Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 144. How is ? the Educat Dynam ed Cultur Mode ic ed Charism rn atic Ope Doubtful n Not Socially perfect! aware Similar to Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 145. How is ? the Educat Dynam ed Cultur Mode ic ed Charism rn aticOpe Doubtful n Not Socially Gree perfect! aware n Similar to Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 146. How is ? the Educat Dynam ed Cultur Mode ic ed Charism rn atic Ope Doubtful n Not Socially Gree perfect! aware Curio n Similar to us Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 147. How is ? the Educat Dynam ed Cultur Mode ic ed Charism rn Popul atic Ope Doubtful ar n Not Socially Gree perfect! aware Curio n Similar to us Creati you! Charmi ve Styli ng You sh ng but not too much! IBD Associates
  • 148. How is ? the Educat Dynam ed Cultur Mode ic ed Charism rn Popul atic Ope Doubtful ar n Not Socially Gree perfect! aware Curio n Similar to us Creati you! Charmi Turkis ve h! Styli ng You sh ng but not too much! IBD Associates
  • 151. What is the IBD Associates
  • 152. What is ‘s the world? IBD Associates
  • 153. Digital What is ‘s platfor the world? m IBD Associates
  • 154. Digital What is ‘s platfor the world? m Agenda IBD Associates
  • 155. Digital What is ‘s platfor the world? m Agenda Content IBD Associates
  • 156. Digital What is ‘s platfor the world? m Agenda Content Richness Cosmopolitan International Culturally vibrant Qualitative... ...and IBD Associates
  • 157. Digital What is ‘s platfor the world? m Agenda Content Richness Interesting Cosmopolitan Unexpected International Relevant Culturally Informative vibrant Surprising Qualitative... Unknown ...and Behind the IBD Associates
  • 158. Digital What is ‘s platfor the world? m Agenda Content Richness Interesting Cosmopolitan Unexpected Concerts International Relevant Exhibitions Culturally Informative Festivals vibrant Surprising Events Qualitative... Unknown ...and Behind the IBD Associates
  • 159. Digital What is ‘s platfor the world? m Agenda Content Richness Innovations Interesting Cosmopolitan Interviews Unexpected Concerts International Surprising Relevant Exhibitions Culturally Turkey Informative Festivals vibrant Unexpected Surprising Events Qualitative... stories Unknown ...and Views from Behind the IBD Associates
  • 160. Digital What is ‘s platfor the world? m Agenda Content Richness Innovations Interesting Cosmopolitan Interviews Unexpected Concerts International Surprising Relevant Exhibitions Culturally Turkey Informative Festivals vibrant Unexpected Surprising Events Qualitative... stories Unknown ...and Views from Behind the entry point first movers / pioneers informs and guides takes one by the hand IBD Associates
  • 161. Digital What is ‘s platfor the world? m Agenda Content Richness Innovations Interesting Cosmopolitan Interviews Unexpected Concerts International Surprising Relevant Exhibitions Culturally Turkey Informative Festivals vibrant Unexpected Surprising Events Qualitative... stories Unknown ...and Views from Behind the entry point first movers / pioneers informs and guides takes one by the hand IBD Associates
  • 162. Digital What is ‘s platfor the world? m Agenda Content Richness Innovations Interesting Cosmopolitan Interviews Unexpected Concerts International Surprising Relevant Exhibitions Culturally Turkey Informative Festivals vibrant Unexpected Surprising Events Qualitative... stories Unknown ...and Views from Behind the entry point research first movers / pioneers loyal / regular visitors informs and guides builds loyalty takes one by the hand drags traffic from the agenda IBD Associates
  • 172. Digital World IBD Associates
  • 179. Ana Tolia IBD Associates
  • 180. Ana Tolia IBD Associates
  • 181. Ana Tolia IBD Associates
  • 182. Ana Tolia IBD Associates
  • 186. Lucid Dreams by Franz Ferdinand "Sweep slides on my stereo Short wave ’round my rodeo Became from that of Savalon But I’m flying to Istanbul Oh so why don’t you meet me IBD Associates … there?"
  • 187. Lucid Dreams by Franz Ferdinand "Sweep slides on my stereo Short wave ’round my rodeo Became from that of Savalon But I’m flying to Istanbul Oh so why don’t you meet me IBD Associates … there?"
  • 188. 3 main ADVANTAGES of this project: IBD Associates
  • 190. Aimed at reversing prejudices IBD Associates
  • 191. Aimed at reversing prejudices Inclusive of IBD Associates
  • 192. Aimed at reversing prejudices Inclusive of Target oriented IBD Associates
  • 193. Aimed at reversing prejudices Expressed Inclusive openly and of clearly Target oriented IBD Associates
  • 194. Aimed at Based on reversing facts prejudices Expressed Inclusive openly and of clearly Target oriented IBD Associates
  • 205. (kick IBD Associates
  • 206. Project (kick IBD Associates
  • 207. Digital Project (kick IBD Associates
  • 208. Digital Press / Project (kick IBD Associates
  • 209. Digital Press / Project Links & (kick IBD Associates
  • 210. Digital Press / Project Links & (kick Yield IBD Associates
  • 211. Digital Press / Project Links & (kick Yield Marketab IBD Associates
  • 212. Digital Press / Project Links & (kick Yield Marketab Sponsor IBD Associates
  • 213. Digital Press / Project Links & (kick Yield Marketab Sponsor Tailor IBD Associates
  • 214. Digital Press / Project Links & (kick Yield Marketab Advertisi Sponsor Tailor IBD Associates
  • 215. Digital Press / Project Links & (kick Yield Sponsor Marketab Advertisi Sponsor Tailor IBD Associates
  • 216. why us? Young Europeans Turkey Communication experts Mobile & connected IBD Associates
  • 217. THANK YOU! IBD Associates