This document provides tips on using Twitter effectively for organizations and non-profits. It discusses using tags and metadata to define concepts and track conversations, using various technologies like images and links to enhance tweets beyond 140 characters, and treating attention on Twitter sustainably by curating quality content and collaborating with similar accounts.

1. Advanced Twitter for Nouns Metadata and Media Integration

3. #Protip - whatever you are on Twitter, match the message tone to the audience.

6. "In the end, the Senate's 19 Republicans approved the measure, 18 to 1, without any debate on the floor or a single Democrat in the room." [ The New York Times , 3/9/11 ] #Protip - tags help you track.

8. #Protip - shortcuts are great but know the tolerance of your audience for #robotspeak.

10. From http://suchsweetsorrow.com #Protip - even #Shakespeare fits on Twitter using embed and api technologies.

12. #Protip - call out your media content explicitly if sharing a link.

14. #Protip - make use of the manual RT; don't try and re-invent the content wheel with every tweet.

15. Follow me: @douglasLmiller (for social media) @depaulcareerctr (DePaul) @andsquare (music/movies) @dadEnough (parenting) @exiledbeliever (religion/faith) @attndefspend (autism/NPO) http://socialmediaclub.org/profile/douglasleemiller