What are you trying to achieve with inbound marketing? What is the checklist you need to execute? Where should your focus be?

1. Engage
The Inbound
Marketing
Checklist
Douglas
Karr
DK New Media

2. How Do People Buy From You?
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+ =
Sales:
Marketing:
Calls
Ads, Content, Events

3. Reality of How People Buy From You
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=
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Sales Marketing Search Social
Location Reviews Competition

4. It’s Paths, Not Funnels

5. Why Do People Select You?
Trust
Authority
Product
Convenience
Price
Service

6. Engage
Engagement happens when
Prospect Needs
Match your Service
They Found you,
recognize your Authority
and Trust you.

7. Found
Search
• Brand
• Topic
• Local
Social
• Network
• Industry

8. The Problem
•SEO is a math problem.
•Search is a people problem.

9. The Signs
Volume
Rank
Visitors
Conversions

10. Go Often
Do what says.

11. Marketing and Intent
LeadNurturing

12. Audible, Visual, Kinesthetic

13. Priorities for Inbound Strategy
• Website that is found via search and shared via
social media
• Content that is recent, frequent, relevant
• Social presence building authority
• Calls-To-Action (CTAs) that direct visitors
• Landing Pages that capture data
• Nurturing programs that touch and advance
leads
• Feed Audible, Visual and Kinesthetic Needs

14. Contact Us
DK New Media
120 E Market St, Suite 940
Indianapolis, IN 46204
317.456.2564
info@dknewmedia.com
Marketing Tech Blog
http://www.marketingtechblog.com