Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
5. Budget
Item Resource Set up Fee/mths.
SnagâIt
S It www.TechSmith.com
T hS ith $49 N/A
Camtasia www.TechSmith.com $299 N/A
Fujitsu ScanSnap www.NewEgg.com $450 N/A
Adobe professional Included N/A
Efax www.Efax.com $0 $15
SelfâHosted WordPress blog
g www.GoDaddy.com
y $
$80 $
$5
Digital video camera www.FlipVideo.com $199 N/A
Podcast www.Hipcast.com $0 $10
Digital Camera www.NewEgg.com $300
$ N/A
USB video camera www.Logitech.com $100 N/A
IDX solution www.Wolfnet.com $700 $150
Total $2177 $180
16. Appendix A Social Media Template
Appendix A â Social Media Template
You
Work ContactÂ
Summary Education About Me Personal
Experience settings
Activities &Â
Associations Positions Websites Summary Movies
Societies
AdditionalÂ
Honors Summaries Phone #s Interests Music
notes
Specialties Email Activities Books
Influences
17. Google Accounts
Google Accounts
www.Gmail.com
www Gmail com
â˘
http://Docs.Google.com
â˘
http://Calendar.Google.com
h //C l d G l
â˘
http://www.google.com/reader
â˘
http://GoogleAnalytics.com
â˘
18. Why www.Gmail.com
Why www.Gmail.com
⢠Dedicate one email address to all social media
Dedicate one email address to all social mediaÂ
sites
⢠Use for
Use forÂ
â Registrations
âPPasswordsd
â NotificationsÂ
â Google alerts
â Blog comment approvalÂ
19. Why http://Docs.Google.com
Why http://Docs.Google.com
⢠Collaborate on management documents in
Collaborate on management documents inÂ
real time
⢠Publish documents to the web
Publish documents to the web
⢠Registration forms and surveys
⢠Budgeting
⢠Contact lists
⢠Maps
20. Why http://Calendar.Google.com
Why http://Calendar.Google.com
Embed into website
Embed into website
â˘
Invite guests
â˘
RSSÂ feed
SS f d
â˘
Types of calendars
â˘
â Office schedule
â Training
â Company events
â BirthdaysÂ
y
26. Why RSS?
Why RSS?
Read quickly from several sources
Receive information in one location
R i if ti i l ti
Publish information in several places
Publish information in several places
One set up required
One set up required
Maintain loyal consumers
y
65. Embed Widget to a Blog or Website
Embed Widget to a Blog or Website
<embedÂ
e bed
src=quot;http://www.box.net/s
tatic/flash/box_explorer.sw
f?widgetHash=2t04hfpk40
f? d h hf k
&cl=0quot;Â width=quot;460quot;Â
height= 345
height=quot;345quot;Â
wmode=quot;transparentquot;Â
type=quot;application/xâ
yp pp
shockwaveâ
flashquot;></embed>
72. Facebook Page Tools
Facebook Page Tools
Reviews
Notes
N
Photos
Videos
Information Discussions
Wall
Event Calendar
73. Benefits of Events
of Events
⢠Advertise upcoming
Advertise upcomingÂ
schedule
⢠Promote registration
Promote registrationÂ
website
⢠See who is vs. whoâs
See who is vs. who sÂ
not attending
⢠Share photos, videos,
Share photos, videos,Â
notes, and links ofÂ
upcoming events
74. Events: Step 1 Event Info
Events: Step 1 Event Info
Event Name
Event Name
â˘
Tagline
â˘
Event type
Event type
â˘
Description
â˘
Start and end time
Start and end time
â˘
Location provides map
â˘
Contact information
Contact information
â˘
111. Locate Del.icio.us Feed
Locate Del.icio.us Feed
â˘
http://feeds.delicious.com/v2/rss/lkwoodrealestate?count=15
htt //f d d li i / 2/ /lk d l tt? t 15
112. Google Calendar
Google Calendar
1.
2.
3.
3
http://www.google.com/calendar/feeds/lkwood
h // l / l d /f d /lk d
realestate%40gmail.com/public/basic
137. Broker Manual Policy
Broker Manual Policy
Choose which profilesÂ
agents can use
Social media timeÂ
management
Broker waiver of liability
Disclosure ofÂ
Di l f
participation
Risk reduction
138. Choose Which Profiles Agents Can Use
Choose Which Profiles Agents Can Use
⢠Each site has its own purpose
Each site has its own purpose
⢠Discuss imputed knowledge
â˘CCopyright and trademarkÂ
ih dd k
violations of logo
⢠Mandatory vs. optionalÂ
connection to broker
139. Social Media Time Management
Social Media Time Management
Identify common time wasters
Identify common time wasters
â˘
Time saving strategies
â˘
Publish feeds to deliver content
bli h f d d li
â˘
Personalizing messages
â˘
Increase conversion rate
â˘
Prospecting
â˘
Renewing referrals
â˘
140. Broker Waiver of Liability
Broker Waiver of Liability
⢠Each agent must sign a broker waiver of
Each agent must sign a broker waiver ofÂ
liability that states agents participation is notÂ
mandatory and that they assume the liabilityÂ
mandatory and that they assume the liability
for all statements, pictures, and multimedia.
⢠Broker must seek legal counsel for drafting
Broker must seek legal counsel for draftingÂ
this document and final approval of brokerÂ
policy manual.
policy manual
141. Disclosure of Participation
Disclosure of Participation
⢠States that brokers
States that brokersÂ
participate in a listedÂ
directory of social mediaÂ
directory of social media
sites and how the agentsÂ
can upload, share, andÂ
can upload share and
deliver these services toÂ
benefit the clients.
benefit the clients
142. Risk Reduction
Risk Reduction
⢠Identify common areas of concern and list the
Identify common areas of concern and list theÂ
ways to prevent them in the future.
⢠These include:
These include:
â Code of Ethics
âF i h i
Fair housing
â Copyright
â Trademark
â LegalÂ