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The Future of Hotel SearchKevin Fliess, Room 77ITB Berlin – eTravel WorldMarch 8, 20121
EvolutionToday               FutureOne-size fits all   Personalized                    • Results relevant to me           ...
EvolutionToday                 FutureLimited information   Real transparency                      • Unbiased reviews      ...
EvolutionToday           FutureWeb focused     Mobile dominated                • Location aware                • Always co...
EvolutionToday                 FutureOne-size fits all     PersonalizedLimited information   Real transparencyWeb focused ...
Merchant in control   Consumer In Control6
Who is breaking through?                               • Simple                               • Elegant                   ...
Breaking Through                       • Ultra-fast shopping                       • Comprehensive results                ...
Breaking Through                       • First hotel driven metasearch                       • Competitor pricing         ...
Breaking Through                    • Best rates                    • Faceted search                    • Better room     ...
•   Advanced search function         Research      •   Rate comprehensiveness                       •   Unique hotel insig...
12
Research                       • Book now or compare rates                       • See known fees right from the search   ...
14
Research     Booking                       • All rooms are not created equal.                       • Room Concierge servi...
Takeaways Be transparent Personalize your experience Re-think your business for mobile16
Adapt17
Contact Info                Kevin Fliess                VP Product & GM                kevin.fliess@room77.com            ...
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The future of hotel search

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The future of hotel search

  1. 1. The Future of Hotel SearchKevin Fliess, Room 77ITB Berlin – eTravel WorldMarch 8, 20121
  2. 2. EvolutionToday FutureOne-size fits all Personalized • Results relevant to me • App remembers me • Science and service2
  3. 3. EvolutionToday FutureLimited information Real transparency • Unbiased reviews • Real-time insight • Social signals • Competitor prices • Room level insights3
  4. 4. EvolutionToday FutureWeb focused Mobile dominated • Location aware • Always connected • All devices • Seamless with web • End to end process4
  5. 5. EvolutionToday FutureOne-size fits all PersonalizedLimited information Real transparencyWeb focused Mobile dominated5
  6. 6. Merchant in control Consumer In Control6
  7. 7. Who is breaking through? • Simple • Elegant • Last-minute • Mobile-only booking7
  8. 8. Breaking Through • Ultra-fast shopping • Comprehensive results • Innovative refine features8
  9. 9. Breaking Through • First hotel driven metasearch • Competitor pricing • Benefit of book direct9
  10. 10. Breaking Through • Best rates • Faceted search • Better room • Web and mobile10
  11. 11. • Advanced search function Research • Rate comprehensiveness • Unique hotel insights • Floor maps and 3D room views • Personalized search refinements Booking Fulfillment11
  12. 12. 12
  13. 13. Research • Book now or compare rates • See known fees right from the search results without having to dig deep Booking • Allow value conscious consumers to filter by free amenities like Wi-Fi, Breakfast, Parking, and Airport Shuttle Fulfillment13
  14. 14. 14
  15. 15. Research Booking • All rooms are not created equal. • Room Concierge service driven by the Fulfillment marriage of science + service.15
  16. 16. Takeaways Be transparent Personalize your experience Re-think your business for mobile16
  17. 17. Adapt17
  18. 18. Contact Info Kevin Fliess VP Product & GM kevin.fliess@room77.com (650) 282-300418

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