What is creativity? Let's try to give a definition and see how and why user experience is important also in non conventional fields like Embedded Systems and OSs. This is the presen

1. Are you a ‘Creative’?

2. No, but seriously...

3. Are you a ‘Creative’?

4. Don’t be shy. Raise your hands, now!

5. What’s the meaning of ‘Creative’?

6. Let’s have a look at the reference

7. Oxford Dictionary
creative
adjective - /kri:’eɪtɪv/
relating to or involving the use of
imagination or original ideas to create
something.

8. Do you like it?

9. I don’t! It’s a categorization.

10. Sooo, who is a ‘Creative’?

11. An Industrial Design master?

12. A PhotoShop Jedi master?

13. An Illustrator ninja?

14. None of the above...

15. Here’s my definition

16. Someone who can use his brain

17. Someone who can find the balance

18. Someone who wants to have an impact

19. 4
2
3
1 5
Someone who can think there are no dots

20. Good news for you

21. Everybody IS a creative

22. Ok, cool. Wasn’t this Better Embedded?

23. Yeah, sure. But...

24. Don’t you think that being a creative
will make your work better?

25. A few (good) examples

26. 1

27. Doug Dietz
Principal Designer for GE Healthcare

28. He designs devices like this

29. Do you notice anything wrong?

31. This is now an official GE product line
GE Adventure Series

32. Have a look:
http://www.gehealthcare.com/promo/advseries/index.html

33. Multiple touchpoints!

34. 2

37. Tony Fadell
Nest

39. Again, multiple touchpoints!

40. 3

43. 4

45. So, what’s the problem here?

46. None, in the industrialized world

47. But, what about this...

49. They don’t have the money to buy it

50. And the support to service it.

51. So, what do you do?

52. Which industry has the most advanced
service parts logistic department?

53. Car makers!

54. So, what happened?

55. An incubator made with auto parts!

56. Have a look:
http://www.helloweare.com/NeoNurture

57. A few (bad) examples

58. 1

60. 2

62. 3

64. 4

66. 5

68. What do good examples have in common?

69. User Centered Design

70. Do everybody use User Centered Design?

71. Nope

72. One famous example

73. We know better what users need

74. That’s an extreme

75. So, why don’t company use UCD?

76. Lot of reasons...

77. It’s expensive

78. The flinch

79. The ivory table syndrome

80. The mahogany table syndrome

82. What can you do?

83. Sell “tomorrow”, not “today”.

84. mostly to yourself.

85. and the most powerful tool...

86. just ask WHY?

87. Everything is possible in User Experience

88. What if your 4 years old asked you to send
his preferred toy in space?

90. And yes... I am done!
But, remember...

92. Thanks!

93. Photo Credits
Slide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajda
Slide 10 - Categorization - http://www.flickr.com/photos/passetti
Slide 16 - Use your brain! - http://www.flickr.com/photos/joestump
Slide 17 - Balance - http://www.flickr.com/photos/jamesjordan
Slide 18 - Impact - http://www.flickr.com/photos/stewster
Slide 21 - Everybody is a creative - http://www.flickr.com/photos/schoschie
Slide 61 - Dirty Keyboard - http://www.flickr.com/photos/lisbokt
Slide 76 - Expensive - http://www.flickr.com/photos/stevendepolo
Slide 77 - The flinch - http://www.flickr.com/photos/xcaverx
Slide 78 - Ivory tower - http://www.flickr.com/photos/falchion
Slide 80 - Design is not my job - http://www.flickr.com/photos/andymangold