More Related Content Similar to Selling a UX Strategy to Business Leaders (20) Selling a UX Strategy to Business Leaders1. Selling a UX Strategy to
Business Leaders
Dorthe-Maj Jacobsen
User Experience Strategist
cph:UX
4. ETHOS
WE WANT TO BE ETHICAL, TRUSTWORTHY, RELIABLE &
FAIR AS A SENDER OF A MESSAGE
6. LOGOS
WE WANT TO REASON WITH MEANING & ARGUMENTS
TO THE RECEIVER OF THE MESSAGE
7. AS A UX DESIGNER YOU ALREADY HAVE THE INTEGRITY
YOU PROBABLY USE FIELD STUDY & RESEARCH
8. AS A UX DESIGNER YOU ALREADY HAVE THE SEXINESS
YOU UNDERSTAND THE USER AND THEIR MOTIVATION
9. AS A UX DESIGNER YOU ALREADY HAVE THE REASONING
YOU ANALYZE & TEST EVERY STEP OF THE CRITICAL WAY
10. MAYBE YOU ARE THINKING – I DO THAT
SO HOW COME THE BUSINESS LEADERS STILL DON´T USE
A UX STRATEGY
12. WE NEED TO UNDERSTAND THE PATTERNS OF
THE BUSINESS LEADERS AND HOW
THEY RECEIVE & STORE INFORMATION
13. VISUAL
do they see it
AUDITORY
do they hear it
KINESTHETIC
do they have to discover it
18. WHICH LEARNING STYLE TO USE?
WHEN YOU´RE NOT SURE ABOUT THE BUSINESS LEADERS
LEARNING STYLE – USE A MIX OF ALL THREE