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Music Video Analyses
Created - Dorcas Cizungu
Roby Rhianna Fenty. More commonly known as
Rhianna to the world and goes by her nick name
badgalriri on her Instagram. She's a world sensation
artist sold over 41 million albums worldwide and 150
million songs. Rhirhi is know for her unique style of
music and dress code. She knows how to be a tom
boy and girly /classy at the same time. Her songs are
fun up beat and it incorporates different type of
music genre. *Rhi was born February 20, 1988.
*She is a Barbadian singer and songwriter.
*Born in Saint Michael and raised in
*she first entered the music industry by
recording demo tapes under the direction of
record producer Evan Rogers in 2003.
*she's also a fashion designer, model and
Shut up & drive
In Rihanna's 'Shut Up And Drive' we see how Rihanna is portrayed
as a sex symbol with the mise en scene. The music video is set in a
garage , we then see cars and girls in short skirts/shorts. This
instantly suggests that this music video is aimed at men and wants
to attract men as stereotypically cars and women are two things
that men love. The use of camera angles also show the way
Rihanna is being sexually exploited in this music video. We see
many low angles of Rihanna bending over in a short skirt, and we
also see many close ups of her breasts and bum including her legs
in the frame of the shots. The eye connection that Rihanna makes
with the men in the music video suggests the sexual tension of
the whole music video. Laura Mulvey describes the camera as the male gaze, her
saying this is saying women are viewed as sex object. In the
Rihanna shut and drive video, she is portrayed as a sex
object, for example the clothing Rihanna wears throughout
the video are all revelling and short which makes males lust
for her. The zoom ins on her bottom which makes men lust
for her showing of her body selling herself to the audience.
The concept of gaze is one that deals with how the audience
view the people presented.
*Edward Christopher "Ed" Sheeran is an English singer songwriter
• Born on 17 February 1991
• Born Hebden Bridge in Yorkshire and raised in Framingham,
• He dropped out of school at 16and moved to London the
following year in 2008 in order to pursue his music career.
Ed Sheeran is a very accomplished man who has won a pretty
good amount of awards. At the 2012 BRIT Awards he won two
awards for Best British Male and Best Breakthrough. His debut
album went number one in the UK Albums chart and sold over
100,000 copies in the first week. His most known singles are
"The A Team" and "Lego House". His single "The A Team" was
released as his debut track and hit number three in the UK
Singles chart. Ed Sheeran has won 44 awards so far in his
career and has been nominated 104 times.
*Born on the 25th February 1971
*His a Canadian recording artist, songwriter, and
*He is best known for his self-penned hit song
"Bad Day" (2005), which spent five weeks atop
the Billboard Hot 100.
Daniel Powter is know for his hit single Bad day in the
year 2005. he also have released other songs but
they didn’t have the same success as his pervious one
did. He was nominated for couple awards and Juno
award for breaking artist which he won.
Daniel Powter - Bad Day
Bad day by Daniel Powter was released in 2009. The narrative of this story is two people of the opposite sex having a bad day. They seem not
to know each other, they have similar schedules to their daily lives.
The music video started with a split screen at a high angle showing us both a woman and a man laying in their beds symmetric to each other.
This could be to indicate that their lives are similar to each other and are about to experience the same day. Similarly we notice that there is
a split screen on their alarm clocks both suggesting how each of them have somewhere to be, and considering it's morning time, they're off
to work. Also when the alarm clocks are at a split screen we notice that one is black and one is white which could represent the philosophy
of procrastination and motivation, as you cannot have one without the other. This can provide a connotation that the male and the female in
this video both require each other as partners. Additionally, when they both reach to turn their alarm clocks off, the split screen presents
them as symmetrical, indicating they are equals, which challenges the Strauss binary opposites theory. As the woman gets up, she starts to
apply some make-up in order to look nice and ready for the day ahead, conforming to the feminine stereotype.
At 0:53, the man is waiting for the train looking directly forward as if he were to be daydreaming, when the woman looks in his direction in
the next shot suggesting she's looking for her love as well as the train. Ironically, in the background of the train station shot, behind both of
them on the bench there is a poster that says "smile" even though they're in a depressed mood.