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Hellominsk, Victor Novak
1.
Развитие интернет-маркетинга Маркетинг в
социальных сетях
2.
Распределение видов интернет-маркетинга в секторе
B2B 55 % Контекстная реклама 24 % Поисковая оптимизация 4 % 17 % Ничего не используется Социальные СМИ
3.
Распределение видов интернет-маркетинга в секторе
B2С 41 % Контекстная реклама 33 % Поисковая оптимизация 1 % Ничего не 25 используется % Социальные СМИ
4.
Сравнение распределения в секторах
B2B и B2С 55 41 % Контекстная % Контекстная реклама реклама 24 33 % % Поисковая Поисковая оптимизация оптимизация 1 % 4 % 17 % Ничего не 25 используется % Ничего не используется Социальные СМИ Социальные СМИ
5.
Распределение заключенных сделок
45 % Facebook 23 Не интернет- % маркетинг 9 % 12 Прочее % 11 % LinkedIn Twitter
6.
Распределение бюждета на интернет-маркетинг в
секторе B2B Поисковая оптимизация 33 % 29 % Контекстная реклама 10 % Социальные СМИ 28 % Прочее
7.
Распределение бюждета на интернет-маркетинг в
секторе B2С Поисковая 43 оптимизация 22 % % Контекстная реклама 15 % Социальные СМИ 20 % Прочее
8.
Сравнение распределения бюждета на
интернет-маркетинг в секторах B2B и B2С Поисковая оптимизация 33 % Поисковая 43 оптимизация 22 % % 29 % Контекстная реклама Контекстная реклама 10 15 % % Социальные СМИ Социальные СМИ 28 20 % % Прочее Прочее
9.
Изменение бюждета на интернет-маркетинг в
2012 году 4 60 % % Социальные СМИ Поисковая оптимизация 4 53 % % 9 40 % % Контекстная реклама
10.
Распределение компаний по степени
вовлеченности в социальные СМИ в 2011 9 37 33 18 3 % % % % % Не вовлечены Полностью интегрированы
11.
Распределение компаний по степени
вовлеченности в социальные СМИ в 2012 7 28 32 26 6 % % % % % Не вовлечены Полностью интегрированы
12.
Прогноз распределения компаний по
степени вовлеченности в социальные СМИ в 2013 3 15 30 37 15 % % % % % Не вовлечены Полностью интегрированы
13.
Стратегия эффективной SMM коммуникации
14.
01 Слушать потребителя
15.
02 Общаться с аудиторией
16.
03 Побуждайте лояльных
17.
04 Ваша поддержка
18.
Тактика эффективной SMM коммуникации
19.
01
Показывать, а не рассказывать
20.
02
Знать суть бренда, а не только что с ним происходит
21.
03
Эмпатировать своей аудитории
22.
04
Быть честным
23.
05
Различать уровни коммуникации
24.
06
Мотивировать посмотреть снова
25.
Спасибо за ваше внимание!
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