The document discusses social media marketing and how Don Martelli, VP and Director of Digital Integration at Schneider Associates, helps companies use social media platforms like Twitter to connect with audiences and address business challenges. Martelli advises starting with understanding the target audience, posting quality content on platforms where potential customers engage online, and managing online communities to measure success based on engagement.

1. Social Media Marketing
#DMSocialChat
Don Martelli
VP & Dir. of Digital Integration
@BigGuyD
Schneider Associates
@SchneiderPR

2. Who the heck
is this guy?

3. Follow me: @BigGuyD

4. What do I do all day?

5. I’m sort of like Heisenberg

6. Instead, I help companies use
these…

7. …to do this.

8. Great, but how does it work?

9. Clients have all types of
challenges

10. Start with the audience

11. Then fish where the fish are

12. It starts with good content

13. Manage the community

14. What does success look like?

16. Questions?