Donitza PR - DMC
Agency Profile
June 2014

Donitza PR is an Israeli based, Tier 1 specializing
PR and Media consulting agency for consumer
electronics & technology oriented companies.
We have acquired a wealth of experience during
16 years of representing some of the hottest
Israeli tech companies as well as some of the well
known global brands

Our clients

We hold excellent knowledge of the global and local markets
and the media landscape in Israel. Through the years, we've
established and developed strong relationship with key
media/journalists.
Our goal in working with our clients is to generate proactive,
ongoing media relations which attain results on the field. We aim
at creating favorable connections for our clients with all walks of

We are focused
Skilled
Swift
committed
Updated
Well managed
Efficient
Accurate
Interactive
Clear
Competitive
And
We deliver

PR Services:
Preparing and issuing of press
releases - locally written or
adapted from global PR
Initiating articles to the business
and consumer media
Initiating technical articles to the
technical media
Writing up Case studies
Monitoring and responding
Handling enquiries
Preparing for interviews
PR support for company events

Target Press:
National business press
Consumer oriented press
Vertical market publications
IT trade press
Broadcast media
Online news sites
Blogs
Social networks
Target audience:
End customers -
existing and potential
Professional community
Consultants
Analysts
Strategic partners
Decision makers

Social Media Services:
Planning, implementing and
maintaining the presence of the
brand in all related Social outlets
(Facebook, blogs, forums etc.)
Writing all related contents
Responding 24/7 to customers
on the company’s pages/groups
Monitoring and reporting
Initiating of Web events
(competitions/riddles/surveys)
Handling SEO issues

Marketing Services:
Acting as a “one stop shop” for
all the marketing
communications needs:
Helping out is locating a local
distributor/partner in Israel
Supporting the client’s web site
construction (plan, design and
Hebrew texts)
Planning and executing public
events (launch events, expos,
conventions, etc.)
Supporting production for
Hebrew related collaterals

The leading team:
Nahum Donitza, Managing Director
Former Marketing Communications Manager for Apple
Israel.
Holds Masters degree from the Institute of
Communication of the Hebrew University in Jerusalem.
Ten years of experience in a series of senior editing
positions in the Israeli press.
A regular contributor to the technology and economics
sections of Haaretz daily, and the Status and Executive
management magazines.
Keren Cohen, VP Media relations & Business
Development
Over four years of experience in the sales and marketing
fields, including couple of years as senior account
manager at Donitza PR, managing high-tech, mobile,
retail and consumer electronics accounts.
Holds wide-scale knowledge in Social Media.
Keren holds a L.L.B degree, specializing in International

For more information:
www.donitza.co.il
972-3-5167336