For more classes visit www.snaptutorial.com Refer to the “Evaluating Data Quality” practice activity. Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV.

1. COM 295 Apply Week 3 Selecting Source of
Research (June, 2019 Syllabus)
For more classes visit
www.snaptutorial.com
Refer to the “Evaluating Data Quality” practice activity.
Imagine that you are a marketing specialist at a media company. Over
the past few years, you have been researching how TV viewers use
mobile phones and other devices while watching TV. You want to
find out as much as you can about what other researchers, experts,
and commentators say about trends in this area as you prepare a
strategy brief for your executive team. Specifically, you want to know
how TV viewers use mobile phones, tablets, and other mobile devices
while watching sports events.
True/False: The first step you should take in developing your
research-based report is identifying what decision makers want to
accomplish.
True
Correct
True/False: The information you can access through business
databases and other sources at your library is generally most reliable.
True
Correct

2. True/False: As you collect, analyze, and present data to others, you
should provide all the relevant facts, even if they do not fit into
convenient conclusions.
True
Correct
Who will your primary audience be for this business report?
low-level workers within the company
suppliers of the company
customers of the company
decision makers within the company
When you're evaluating secondary research and how well it can be
revised to address your specific business problem, you are
considering its
biases
reliability
adaptability
relevance
If you were to use a report or guide that generally describes research
about solving a particular issue, particularly one similar to the one
you are encountering, you would be using ____________.
scholarly journals
industry publications
business books
white papers
If you were looking for a research source that provides concise, easy
to understand research, which of the following research sources
would you be LEAST likely to use?
business periodicals
white papers
external blogs
scholarly journals

3. If, during your research, you were only interested in expert opinions
on the topic, which of the following types of secondary sources would
be LEAST helpful for you?
a white paper
a wiki
an industry report
a scholarly journal article
You can usually better assess the usefulness of ____________ than
other secondary sources because of the many online reviews
available.
scholarly journals
external blogs
business books
industry publications
A drawback of using online databases is that they
provide outdated information
take time to navigate
are more expensive than primary research
are not found in university libraries
To ensure the completeness of a business message once you've
compiled your research and are preparing to deliver your message,
you should be sure to
avoid empty phrases
control paragraph length
be specific
use action verbs
Which of the following is most likely to negatively influence readers'
perceptions of your credibility?
generous white space
inaccurate statements
long paragraphs
passive voice

4. ****************************************************
COM 295 Apply Week 5 Communication Tools
Comparison (June 2019, Syllabus)
For more classes visit
www.snaptutorial.com
Your coworker’s office is situated next to yours. One day she comes
into your office and informs you of a huge project that is in the
process of being assigned from upper management to your
department’s manager. Within forty eight hours, your department
manager contacts you through a text message informing you of your
inclusion in this project. Unfortunately, your manager included very
minimal information about project specifics, so you do not know
enough to get a solid start.
Your manager is highly political and does not pay much attention to
detail. Also, he does not like his personnel reaching out to individuals
outside of the department, especially his counterparts. On the other
hand, you do have good relationships with other departmental
managers.
You will need to gather information so you can start your project and
determine whether to use traditional or social media communication
tools when you deliver your message.
Your manager dislikes email and texting because he cannot hear the
other person's tone of voice or see facial expressions. His frustration
is related to a lack of

5. •
cues
•
resources
•
constraints
•
control
If, in your quest to gather information, you need to meet with team
members that are in different time zones around the world, which
communication channel is most likely to meet your needs?
•
an electronic discussion thread
•
a videoconference
•
a series of one-to-one phone calls
•
a conference call
If you would like to communicate with everyone in your department,
but it is not necessary for everyone to receive the message at the same
time, which of the following tools would you use?
•
a phone conversation
•
a conference call
•
a videoconference
•
an email
When you are ready to schedule a meeting with your department, or if
you have a short, one-to-one or one-to-many message to deliver,
which of the following would be the most appropriate to use?
•

6. a webinar
•
texting
•
a conference call
•
a blog
You have finished your first draft of the project, complete with
several large files for your team members to review. Several team
members are remote and located in different cities. What is the most
efficient way for you to distribute the files for review?
•
through a site such as Dropbox
•
in the body of an email
•
as an email attachment
•
on a social media site
One possible negative effect of the text you received from your
department manager is that
•
instant messages do not work for group conversations
•
instant messages cannot convey meta messages
•
the brevity of messages can make them sound bossy
•
instant messaging is an inherently serious channel
If you wanted to develop a personal brand, which social media tool
would be most effective?
•
a blog
•

7. a social bookmarking page
•
a wiki
•
a discussion forum
One advantage of using social media in the workplace is that social
media
•
discourage self-promotion and opportunism.
•
create a clear demarcation between professional and private lives.
•
improve productivity when used constantly.
•
ensure quicker access to business expertise and knowledge.
While working with your team on the project, you decide to utilize a
shared file platform. When doing so, it is important to
•
discuss protocols for co-editing files
•
keep comments general
•
create a single, shared login
•
grant each user access to all documents
Once you finish your project, you want to present it in a forum where
your audience is able to hear your tone of voice and see your
nonverbal cues, such as facial expressions, gestures, and posture. The
method of communication that would best accomplish this is:
•
email
•
text message
•

8. videoconference
•
face-to-face conversation
****************************************************
COM 295 Practice Week 5 Identifying
Constraints of Communication Channels(June
2019, Syllabus)
For more classes visit
www.snaptutorial.com
Identifying Constraints of Communication Channels
Strategically selecting a communication channel means that you
choose the communication channel that is best able to meet your work
objectives. This process involves evaluating three qualities of
communication channels: richness, control, and constraints. Richness
involves two considerations: the level of immediacy and number of
cues available. Control refers to the degree to which communications
can be planned and recorded, thus allowing strategic message
development. Constraints refer to the practical limitations
of coordination and resources.
You will evaluate communication channels in terms of richness,
control, and constraints.
****************************************************

9. COM 295 Practice Week 5 Moving toward the
Social Age (June 2019, Syllabus)
For more classes visit
www.snaptutorial.com
Moving toward the Social Age
In the past several decades, major shifts in workplace culture have
occurred. These shifts have been identified with labels such as the
Industrial Age, the Information Age, and the Social Age.
You will notice overlapping dates for these eras since the dividing
lines between these areas are blurry. Currently, most companies
operate in a culture associated with the Information Age. However,
some companies still operate with values more aligned with the
Industrial Age, and many companies are more aligned with the values
of the emerging Social Age. So, you should be familiar with these
various value sets and know how to adapt to each one.
In this exercise, you will identify characteristics associated with the
Industrial Age (mid-1700s to 1985), the Information Age (1970 to
2025), and the Social Age (beginning around 2005 in some
companies).

10. COM 295 Week 3 Practice Evaluating a
Routine Email (June, 2019 Syllabus)
For more classes visit
www.snaptutorial.com
EVALUATING A ROUTINE EMAIL
Email continues to be the most common type of written
communication is most businesses. You can follow a variety of
Principles to use it effectively: (1) use it for the right purposes, (2)
ensure ease of reading, (3) show respect for others’ time,(4) protect
the privacy and confidentiality of others, (5) respond promptly, (6)
maintain professionalism and appropriate formality, (7) manage
emotion effectively, and (8) avoid distractions.
Typically, as you write an email message, you should do the
following: (1) provide a short, descriptive subject line, (2) use
greetings and closings effectively, (3) keep your message brief yet
complete, (4) clearly identify expected actions, (5) provide a
descriptive and professional signature block, and (6) use attachments
wisely.
Routine messages should be direct and front-loaded. The primary
message should have ten words or fewer, and you should typically
place it in subject line of your email to immediately capture attention,
Furthermore, the primary message should appear in the first sentence
or two of the message and again in the closing if your message is
several paragraphs long.

11. In the body of the routine message, you should provide short
paragraphs with related details. To make sure your message receiver
will comply, include all needed information. As you draft the
message, aim for a helpful, professional, and readercentered tone.
Focus on making the message easy to read . Readers expect to
understand your primary message in less than 10 to 15 seconds, so use
short sentences and paragraphs. Paragraphs should generally be
between 20 and 80 words. Design your message so that readers can
find information in just moments. Use bullets, numbering, special
formatting, and external links to relevant information to highlight key
ideas.
Read the case below and answer the question that follow.
SUBJECT: Proper Submissions
Hey,
[Sentence 1]Thank you for travelling to our recent event “Marketing
to Senior Citizens,” [Sentence 2] All of the following expenses will
be reimbursed: air travel (up to $500 for coach-class airfare), meals
(for up to $25 per meal), travel to and from the airport (for up to $75
per taxi ride), and some incidentals (up to $20 per day).
[Sentence 3] Reimbursement will be sent to you after the following
steps are completed. [Sentence 4] An itemized spreadsheet of
expenses must be received by October 15. [Sentence 5] A date, an
explanation, and an expense amount should be included on the
spreadsheet of expenses. [Sentence 6] Additionally,a single file with
copies of all receipts(in .pdf form is best) muct be attached in order
for your reimbursement to be processes. [Sentence 7] The spreadsheet
and copy of expenses should be sent to the following email address:
teri@slpconsulting.com. [Sentence 8] The phrase “reimbursement for
Sept 15 Marketing Event” should be written in the subject line.

12. Best,
Jack Manning
SLP Consulting, Principal
Email: jack.manning@slpconsulting.com
Skype: slp.manning
Which of the following subject lines would be best for this email?
• Please Submit Your Expenses before October 15
• In Order to be Reimbursed promptly, Please Remember to
Submit Your Expenses within Four Weeks
• Thank You for Attending the “ Marketing to Senior Citizens”
Event
This email lacks a focus on the future. Which of the following calls to
action ouldbe the best focus on the future?
• Feel free to contact me any time about developing campaigns
to attract senior citizens.
• Hurry and get your receipts in so you can get you
reimbursement right away!
• Good luck reaching your marketing goals!
Overall, Which statement about the address block is most accurate?
• It is professional and complete.
• It is unprofessional and complete.

13. • It is professional and incomplete.
Before I write routine messages, Imake sure I’ve gathered all of the
relevant information.
• Rarely/Never
• Sometimes
• Usually
• Always
Before I write routine messages, I spend a significant amount of time
analyzing and piecing together the information
• Rarely/Never
• Sometimes
• Usually
• Always
Before I write routine messages, I learn as much as Ireasonably can
about the needs of the message receiver(s)
• Rarely/Never
• Sometimes
• Usually
• Always
As I write routine messages, I think about how the message
receiver(s) will feel while reading the message.
• Rarely/Never
• Sometimes
• Usually
• Always

14. As I write routine messages, I think about how the message
receiver(s) will respond.
• Rarely/Never
• Sometimes
• Usually
• Always
As I write routine messages, I think about how quickly the message
receiver(s) will be able to read the message.
• Rarely/Never
• Sometimes
• Usually
• Always
Before sending a routine message, I place myself in the position of the
message receiver(s) and reread the message imagining how the
message will be interpreted.
• Rarely/Never
• Sometimes
• Usually
• Always
Before sending a routine message, I carefully double-check the entire
message to make sure it is appropriate and accurate.
• Rarely/Never
• Sometimes
• Usually

15. • Always
Before sending a routine message, I frequently ask people I trust to
read the message or ask them how they would handle the
communication.
• Rarely/Never
• Sometimes
• Usually
• Always
Before sending a routine message, I use a spell-checker.
• Rarely/Never
• Sometimes
• Usually
• Always
****************************************************
COM 295 Week 4 Evaluating the Needs of an
Audience (June 2019, Syllabus)
For more classes visit
www.snaptutorial.com

16. Evaluating the Needs of an Audience
Understanding the needs of your audience is one of your first tasks as
you develop your presentations. As you do your homework about the
audience, answer the following questions to the degree possible:
How will audience members benefit from the product, service, or
ideas I am proposing? This is the single most important question you
can use to guide you as you design your presentation. In particular,
focus on benefits that fulfill an unmet need.
What communication styles will your audience respond to based on
their motivational values? Identify the motivational value systems
(MVSs) of your audience and how you might appeal to the following
MVSs: blue MVS, red MVS, green MVS, and hubs.
What is the learning style of your audience? Most people fall into one
of three major learning styles: visual, auditory, or kinesthetic.
Read the case below and answer the questions that follow.
Assume that you work in a human resources department. Recently, a
small earthquake struck near the headquarters of your company.
Although there were no injuries and little damage, your company
president thinks that all employees should be more prepared for a
major earthquake. In her words, “You never know when we’ll get the
big one.” She has asked you to promote some earthquake
preparedness workshops. The company president is holding an
employee town hall meeting for approximately 100 employees this
week. She has given you ten minutes to describe and promote the

17. upcoming earthquake preparedness workshops. The workshops will
run for two hours and involve expert training. Attending the
workshops is entirely voluntary. You have scheduled five workshops
to allow as many employees as possible to fit a workshop into their
schedules.
Now, you need to think about how best to use your ten minutes to
promote the workshops.
Which of the following is most likely an obstacle to employees
attending a two-hour workshop on emergency preparedness?
Multiple Choice
•
fitting a workshop into their busy schedules
Correct
•
skepticism that an earthquake will occur during their lifetimes
•
security in the fact that their home insurance plans will cover any
earthquake damage
•
distrust in company leadership
Explanation
Two hours is a big commitment for most employees, especially when
it’s voluntary. This would likely be the primary obstacle for nearly all
employees. They would not be skeptical that an earthquake might
occur in their lifetimes; after all, they just felt an earthquake recently.
There’s no reason to believe they feel secure in their insurance plans
and distrust company leadership. If anything, these workshops show
that the company’s leaders are interested in the well-being of their
employees.
You plan to explain to the employees that the workshop will be
engaging. It will include a variety of activities, including short videos,
simulations, and hands-on activities. You will emphasize that the
workshop will move quickly from activity to activity. This will most
appeal to what type of learner?

18. Multiple Choice
•
kinesthetic learners
Correct
•
visual learners
•
auditory learners
Explanation
This format of training appeals most to kinesthetic learners, those who
like to be actively involved and need a change in activities fairly
frequently.
As part of your ten-minute pitch about the workshops, you plan to
show several diagrams and charts. One diagram depicts the
procedures in place at your workplace. One chart shows the dramatic
reduction in risks to homes that can be achieved with simple
preventative measures. This approach most appeals to what type of
learner?
Multiple Choice
•
visual learners
Correct
•
kinesthetic learners
•
auditory learners
Explanation
Charts and diagrams clearly appeal most to visual learners.
With the company president’s permission, you’ve thought of a variety
of incentives to get employees to attend the workshops. Which of the
following would not be an effective incentive?
Multiple Choice
•

19. a food storage starter kit for only $99
Correct
•
a free meal
•
a $100 company donation to the Red Cross in the name of each
employee who attends the workshops
•
a free emergency preparedness guidebook
Explanation
Any time you’re asking employees to attend voluntary events, you
will need to think of some good incentives to attend. Most
employees would never pay for anything related to a workshop,
especially a workshop that most employees would consider non-
urgent. On the other hand, most employees are attracted to free
items and services.
****************************************************
COM 295 Week 4 Practice Case Analysis
Establishing Credibility as a Presenter (June
2019, Syllabus)
For more classes visit
www.snaptutorial.com
Establishing Credibility as a Presenter

20. One of your first presentation strategies should be to establish
credibility. Without appearing self-serving, find ways to increase
your perceived credibility. Use the presentation to show your
thorough understanding of a business issue. Frame your ideas in
ways that show clear benefits to your company, its employees, and
its stakeholders. In every way, display honesty and openness.
During the presentation, you establish your competence by
showing that you know the content well. You show your caring by
connecting emotionally with audience members and adapting to
their needs. You show your character by being open and honest.
After your presentation, following up as appropriate with
audience members shows your caring and character as well. Some
audience members may raise issues for you to look into or ask for
additional information. Comply with these requests promptly and
you will establish a reputation for responsiveness.
In this exercise, you will evaluate how your actions and
statements build your credibility in terms of competence, caring,
and character.
Read the case below and answer the questions that follow.
You are a marketing specialist at a media company. Over the past
few years, you have been researching how TV viewers use mobile
phones and other devices while watching TV. You have found
that viewers increasingly expect to engage via mobile devices with
TV shows and their audiences while watching TV.
About one month ago, you and your colleagues gave a
presentation to executives at your company regarding some of
your survey results. The executive team members were generally
impressed with the information, but they also seemed skeptical
that your company needed to make any major changes. These
executives made various statements referring to using mobile

21. devices while watching TV as "largely a fad" or simply
"nonmonetizing." They also expressed concern about making
major changes to cater to the youngest viewers (under 25 years
old), who they feel are not their most important demographic.
However, they were impressed with your presentation enough
that they wanted you to dig deeper into the data and come up
with some recommendations.
After a month of deeper analysis of your data, you have found
even stronger evidence that viewers under 40 use their mobile
devices frequently while watching TV. You thought these data
helped bolster your argument that younger TV viewers expect an
interactive experience while watching TV programs—using
mobile devices to interact with TV hosts, actors, and other
viewers; to participate in contests and games; and to interact in
other creative ways with the programming.
With more and more TV viewers recording shows and watching
commercial-free later, you thought that adopting an interactive
approach to many programs could counteract this trend and get
viewers excited about watching programs live. In fact, you think
there is currently a great opportunity to develop a new business
model that embraces interactive programming.
Now, you've returned to make a presentation to this same group
of senior vice presidents (SVPs): Katie O'Harrah, SVP of
marketing; Jake Ecksberg, SVP of programming; Sam Clawson,
SVP of interactive; Marco Feinstein, SVP of communications;
and Peter Orwell, SVP of business development. You know most
of these executives are skeptical of major changes to the current
business model, but you also expect them to listen objectively to
your views. You will recommend that the company aggressively
pursues programming with an interactive component. In
particular, you will suggest pilot-testing interactive features for
three shows that are most popular with your 31- to 40-year-old
demographic.

22. Which of the following statements is most likely to raise your
credibility through competence?
Multiple Choice
•
"We've provided the original data from the survey on the
corporate intranet so you can access it yourselves."
•
"I do think we should let our creative teams worry about that."
•
"In addition to these survey results, we've found from many
sources—in our viewer labs, with focus group research, and with
interviews of dozens of industry experts—that viewers expect
more interactive TV."
Correct
•
"We've done all of this research to help us gain a competitive
advantage—to gain insights about where the market is going so
that we can focus our efforts in the right direction."
Explanation
The correct statement most emphasizes the reliability of you and
the data. It emphasizes your ability to gather research well and
form thoroughly analyzed conclusions. It also emphasizes
reliability through many sources of information. In short, this
statement emphasizes your ability to approach your business
problem well and get the job done.
By showing a thorough understanding of your survey results,
organizing your content in a clear manner, and generally showing
you are prepared for this presentation, you are most
demonstrating what aspect of credibility?
Multiple Choice
•
caring
•
character
•

23. competence
Correct
Explanation
By coming prepared with well-analyzed and well-organized
content, you are primarily demonstrating competence. You
inspire confidence that you know what you're talking about.
Before introducing the results of your survey, you explain in
detail how you collected the data and the possible limitations of
this survey. You also tell the SVPs where they can access all of the
raw data on the corporate intranet. What aspect of credibility are
you most demonstrating?
Multiple Choice
•
character
Correct
•
competence
•
caring
Explanation
You are primarily demonstrating character. You are focusing on
transparency by opening up the survey process and data to the
SVPs. It's unlikely they will have time to go through your data,
but they are likely to now place more trust in your character and
assume that you will not manipulate the data for your own
personal agenda.
After the presentation, you discover that you provided some
inaccurate figures. In a few cases, you inadvertently overstated by
more than 50 percent the use of mobile devices while watching
TV. You immediately email the SVPs with the correct figures and
explain what you think this implies about your recommendations.
What aspect of credibility are you most demonstrating?
Multiple Choice
•

24. character
Correct
•
competence
•
caring
Explanation
In this case, the best choice is character. You've made a mistake
and you do not want to hide it. You are living up to high moral
and ethical values by fixing the mistake and ensuring
transparency.
**********************************************************************************