Opening remarks from two-day conference hosted by Ushi.com

1. China Social Networking & Talent
Management Summit 2012
Opening Remarks
卢汉森 Dominic Penaloza

2. HR =
hero
role

3. Person by person, position by position …
… you strengthen society

4. China Social Networking & Talent Management Summit
2012
+ =
Social Media HR Social Media
Conference Conference Recruiting
Conference

5. Goal: help you
use social
media for
recruiting
through
knowledge
exchange and
networking

6. SNTM:
Help you
navigate

7. Conference Contents
• Maximum > 2012 China Social Network Employer
Branding and Recruitment Survey
• Ushi cofounder 张月, Yuan Yue of Feimalv, leading firms
like Baidu, Wall Street Journal, Recruit, AdChina
• “Innovation in HR” > 6 entrepreneur > 4 HRD > Angel
• Day 2: the real deal: HR leaders from Baidu, Deloitte, Dell,
DDI, and McKinsey.

8. About Ushi 优士网
China’s leading professional network
Beta launch: March 2010 … now 60 employees in Shanghai

9. Ushi 优士网 vision
Our vision is to connect all of China’s
professionals and entrepreneurs,
accelerating their success.

10. Ushi 优士网 story
It’s not what you know,
it’s who you know.
“A people will lead you to A people,
B people will lead you to C people.”
- Bill Drayton, the founder of Ashoka

11. Ushi 优士网 members
• 800K + registered members
• Living professional profile & expertise
• One of the largest pure real name SNS in China
• 40K+ CEO-level
• 31 years old
• 120K SH, 110K BJ, 37K GZ, 35K SZ
• 23% TMT, 21% Pro Advice & Services, 8% Finance, 8%
Manufacturing, 6% FMCG

12. HR activity in Ushi
• 33K+ HR professionals
• 2.2M professional
searches @ past 12
months
• 20K+ jobs @ Ushi Jobs
• 20 large Groups (400-8K)

13. How can Ushi help HR?
• Sourcing
• Talent Pool (Follow, Connect)
• Employer Branding
• Source passive candidate (Search)
• Source active candidate (Job
Matching Board)
• Selection / Assessment
• Verification
• Reference Check
• Overall
• Knowledge: Q&A, Groups
• Networking

14. 持续创造成功故事！Keep creating success!
“通过优士网，我找到了一位年薪百万的员工。”
“I placed a RMB 1,000,000 candidate who I found in Ushi”
“优士网帮助我在吉利汽车找到了梦想中的职位。”
“In Ushi I found my dream job at Geely Auto”
“我在优士网上找到了投资人，还招聘到了自己的员
工。”
“Via Ushi I found investors, and I also hired several
people.”

15. 2012 Survey of China HR Professionals
Survey Results
Presented by:

16. Survey Info
• Timeframe: May 2012
• 200 HR professionals in China
• Ushi members
• Org Size: 31% < 50, 61% < 5000, 8% > 5000

17. Major challenges in recruiting candidates with 5+
years experience (past 12 mo) (multi choice)
• 60% - Survival Rate: Candidates do not survive probation period.
• 57% - Acceptance Rate: Candidates do not accept job offer.
• 53% - Candidate misrepresentation: After interview or phone screening,
discover the real candidate does not match the paper candidate, i.e. too
much exaggeration on CV / profile.
• 44% - Candidate not serious: After confirming interview, candidates do not
show up.
• 32% - Cost: Cost Per Hire is too high
• 26% - Interview Volume: Cannot generate enough volume of interviews
within my time frame.
• 22% - Interview Quality: Cannot generate enough quality interviews within
my time frame, i.e. too few interviews result in offer.
• 22% - Potential Interview Volume: Cannot generate enough reasonable
candidates (CV / profile) for potential interviews within my time frame.
• 4% - Cost: Cost Per Interview is too high.

18. Important factors needing improvement in recruiting
of candidates with 5+ years of experience (next 12
mo) (multi choice)?
• 61% - Avoid mis-hires by improving the accuracy
of reference checks.
• 53% - Get better candidates in the first place.
• 49% - Avoid mis-hires by better assessment of fit
during the process.
• 37% - Reduce the cost of filling the position.
• 33% - Shorten the time to fill the position.

19. Importance of the channels for hiring candidates
with 5+ years of experience (past 12 months) (Multi
choice)
• 54% - Company website / career site (including
marketing to drive traffic to this site)
• 40% - Headhunting firm
• 15% - Employee referral
• 9% - advertise jobs in offline media
• 3% - in-house search team

20. How did your organization search for potential
candidates with 5+ years of experience in the past
12 months?
• 84% - mix both in-house and headhunters
• 14% - mostly rely on headhunters / exec search
• 3% - mostly rely on in-house search team

21. 感谢聆听！
Kindly complete the feedback survey so we
can improve SNTM 2013.
dominic@ushi.com