Dom Burch

Bradford, United Kingdom United Kingdom

Founder and MD of Why Social, former senior director marketing innovation Asda

Advertising / Marketing / PR

Trained in PR, I've spent the last 17 years in a variety of comms roles at Asda, Direct Line and Green Flag including head of PR and head of social. More recently I've overseen marketing innovation, helping explore new revenue opportunities, building a pipeline of digital assets that unlock investment from FMCG brands who value having access to Asda's 18m customers. This has included overseeing the transformation of Asda.com's adserving capability, which in the coming months will enable Asda to become a credible media publisher. I also built Mum's Eye View on YouTube, capturing 11m views since launch in under 18 months. At the moment I'm most passionate about how brands make the tran...