This was the presentation Dan Olson did at Entrepreneurs Unplugged at the Chopin Theater on May 21 in Chicago. This presentation covers the importance for small business and startups to invest in their own content creation (blogs, video, etc) and how to promote this content through social media and email.

1. 
SEO for Entrepreneurs
Role of Content & Social Media inYour
SEO Strategy

2. UpCity Background
 Founded in 2009, as DIYSEO; rebranded in
January 2013.
 Focused on helping 20 million very small
businesses (VSB’s) with SEO and inbound
marketing
 Raised about $4MM to date. Chicago investors
include i2a Fund and Firestarter Fund.

3. Evolution of Search Engines
WHAT’S STILL IMPORTANT WHAT’S NEW
Keyword Selection Deep/Valuable Content
Onsite SEO & Crawlability SEO + Social
Authority Reputation Management
Link Building * Authorship/Schema

4. The UpCity Framework

5. OptimizeYour Presence
Center of Your
Online Universe

6. 
THE BIG FOUR
TEXT/General
VIDEO
IMAGES
OptimizeYour Presence - Social

7. BecomeAn Authority
 Who
 Who do you want to reach?
 Who is an existing authority on the topic?
 What
 What is your story?
 An authority on what?
 What do you know that can help others?
 How
 How do they want to be engaged?

8. Content Creation & Distribution
YourWebsite.com
Content Creation
• Blog
• Video
• Images
• References/Tools
• Webinars
Content Distribution
• Social Media
• Email/RSS
• Events
Social Media
Email/RSS

9. 
#1 – Start Blogging Your Story and Knowledge
Content Creation
A. How To Posts
B. Weekly Round Ups
C. Top 15-25 tools,
blogs, references
D. Top 5 Must Do’s,
Major Mistakes
E. Frequently Asked
Questions
Make Everything Sharable

10. Content Creation
#2 – Reference– white papers, research, webinars

11. Content Creation
#3 – Free Tools

12. Content Creation
#3 – Free Tools

13. Content Creation
#4 – Video – Does it make sense for you?

14. Content Creation
#5 – Create Content for Others

15. Content DistributionVehicles
VEHICLE OPT IN TYPE ACCESS LEAD INFO
Like Page FB Feed Limited
Follower Twitter Feed Limited
Follower/Connect LI Feed Limited
Follower/Connect G+ Feed/Search Limited
Subscriber YouTube Feed Limited
RSS opt in RSS Reader Limited
Email Opt In Inbox Email
Webinars/To
ols/WP
Sign Ups Inbox/Phone Email/Phone #

16. 
 Near term social and email traffic
 Fresh content makes Google happy
 Social signals to search engines
 Likes become links
 More SERP real estate
How does this relate to search again?

17. 
THANKS and GOOD LUCK
Dan Olson
UpCity
www.twitter.com/danolson