More Related Content Similar to Digital Advertising Training Presentation (20) More from Mutlu Dogus Yildirim (10) Digital Advertising Training Presentation8. Campaign
Start Date
Finish Date
Banner
Impression
Click
Budget
Geo
OS
Browser
Survey
AD SERVER Behavioral
...
ADLINE.CO
10. 1000 CPM (Impression)
1 CPC (Click)
1 CPD (Day)
1 CPA (Action)
ADLINE.CO
12. CPM CPC CPD CPA
Publisher
Advertiser
ADLINE.CO
15. CPM = 1 TL
1.000.000 impressions
= 1000 TL
500 click
CTR = (500 / 1.000.000) x 100 = %0.05
CPC = 2 TL
500 click
= 1000 TL
2.000.000 impressions
CTR = (500 / 2.000.000) x 100 = %0.025
ADLINE.CO
18. CPM = 1 TL CPC = 2 TL
1.000.000 impressions 500 clicks
= 1000 TL = 1000 TL
500 clicks 2.000.000 impressions
Publisher Advertiser
ADLINE.CO
20. CPM = 1 TL
1.000.000 impressions
= 1000 TL
eCPM = (1000 / 1.000.000) x 1000 = 1
CPC = 2 TL
500 click
= 1000 TL
2.000.000 impressions
eCPM = (1000 / 2.000.000) x 1000 = 0,5
ADLINE.CO
32. Likes Sport
Lives in Ankara
Man
Likes Economy
Lives in Istanbul
Woman
High Income
ADLINE.CO
50. CPM Click to Landing page
CPC Click to AppStore
CPI Click to Video
CPD Click to SMS
ADLINE.CO