1. Joblocal – disruptive innovations
in local job markets
London, April 16th

2. Joblocal develops, runs and supports
local online job markets
“
“
Press coverage, mainly in german speaking countries so far:
Our business?

3. Market size Germany
Local plus online now shows the same disruption as national markets did 2005
1) projection 2015, source: BDZV, own analysis, November 2011
2 Market size in Germany 2012, source: Marktgruppe Research
Sales Monster.de 2010 (online job market)
54 Mio. EUR (+60 % since 2005)
Sales Süddeutsche 2010 (print job market)
28 Mio. EUR (-25 % since 2005)
Sales local job boards 2012 (online job market)
200 Mio. EUR (∞ % till 2015)2
Sales local newspapers in GER (print job market)
400 Mio. EUR (-30 % till 2015)1

4. Top
Mgmt
Specialists, Ex
ecutives
Regular staff,
case workers
low-skilled workers
Students, Trainees, Interns
Top
Mgmt
Specialists,
Executives
Regular staff,
case workers
low-skilled workers
Students, Trainees, Interns
Market structure of job markets
Niche „local online job markets“ still not covered
Headhunters
Trade press
Local
Newspapers
Weekly newspapers
Parish journals
localnational
Localfocusofthejoblisting
National Newspapers

5. Growth strategy
In local markets size doesn‘t matter, revenue does!
plus = best of class margin
:

6. Software:
Newspaper cirulation: 70.000 (daily)
Market size: 500.000 inhabitants
Content: 1.400 Job listings
Traffic management: fully automatic,
CPC < 0,10 EUR
Google SERPs: Position 1 or 2
Sales: 10% of print sales after 2,5 years
(in addition to loss-free print sales)
Completion rate: > 50 %
Seite 6
Best practice - rosenheimJOBS
Every single market is an enormous cash cow

7. USPs local job market
Disruptive product: flat-rate with extended recruiting services
PremiumFlat:
 Unlimited listings
 Retention rate > 85%
Employer Branding:
 Top Position for „local
heroes
 PremiumProfil
 Social Media Central
Local Marketing:
 Workshops
 Job fairs
 Outdoor
...and and many more

8. Sales processes and scalability
Field sales and local brand are critical success factors
Research
Lead Qualification
Tele Sales
Field Sales
side effect:
content
production

9. Marketing / Traffic Management
Fully automatic system to generate additional traffic when needed.
Direct traffic
Cross-media
side effects
Free traffic
Dynamic
Landingpages
Backlink
Building
Paid traffic
Automatic SEM
Management
Dynamically generated
„affiliate feeds“ Min. Contacts
per job ad
Radio
Print
Outdoor
Event
Reach campaigns
Brand awareness
Sales support

10. Back to topic: Disruption
Local is going to be disrupted next
Newspapers are „trapped“ – still afraid of cannibalization
National job boards did not enter the market
National market has been disrupted 5 years ago –
local is going to be next
National disruptors like monster can‘t enter the market
Price differentiation issues
Missing Field sales

11. Next steps
Further growth with own
stand-alone markets
New Partnerships with
media companies

12. Thank you
Dominic Bönisch
db@joblocal.de
+49 8031 / 35 38 480
also on LinkedIn, XING