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Will Morgenweck
VP, Product Management
@DNNCorp | @wmorgenweck
BUILD ENGAGING
DIGITAL EXPERIENCES
ON DNN
Visuals & Interactions
• Great design is critical.
• Visuals must serve a purpose.
• Appealing to the audience.
• Take adv...
Content Delivery
• Must be fast!
• Must be relevant.
• Efficient for every device.
• Be aware of your audience demographic...
Information Capture
• Must earn trust or show value before asking.
• Keep it simple.
• Make it give and take.
• Be creativ...
Personalization
• Plan your content strategy.
• Determine what should be personalized.
• Make sure the personalized conten...
Measurement & Analytics
• You will need to do more than just
enable Google Analytics.
• Learn about Campaigns, Conversions...
Summary
• Define the visitor experience for your website.
› What should visitors be able to do?
› What should they be able...
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Build Engaging Digital Experiences on DNN

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DNN’s Will Morgenweck provides actionable tips on how to build an engaging digital experience on DNN.

Morgenweck provides pointers to third party modules available in the DNN Store (http://store.dnnsoftware.com).

In addition, he covers features available in our Evoq products that help marketers build engaging digital experiences.

Publicada em: Tecnologia
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Build Engaging Digital Experiences on DNN

  1. 1. Will Morgenweck VP, Product Management @DNNCorp | @wmorgenweck BUILD ENGAGING DIGITAL EXPERIENCES ON DNN
  2. 2. Visuals & Interactions • Great design is critical. • Visuals must serve a purpose. • Appealing to the audience. • Take advantage of every pixel. • Interactions should add value. • Be creative! Demo Links http://dnn.ly/liveslider http://dnn.ly/dnneasyrotator http://dnn.ly/theme033
  3. 3. Content Delivery • Must be fast! • Must be relevant. • Efficient for every device. • Be aware of your audience demographics. • Be creative! Demo Links http://dnn.ly/dnnpageflip http://dnn.ly/dnnliveimage http://dnn.ly/dnnsidebar
  4. 4. Information Capture • Must earn trust or show value before asking. • Keep it simple. • Make it give and take. • Be creative! Demo Links http://dnn.ly/liveforms http://dnn.ly/dnnmailchip
  5. 5. Personalization • Plan your content strategy. • Determine what should be personalized. • Make sure the personalized content has added value. • Analytics are critical to measure effectiveness. Demo Links http://dnn.ly/evoqpersonalization
  6. 6. Measurement & Analytics • You will need to do more than just enable Google Analytics. • Learn about Campaigns, Conversions and Goals. • Learn to tag URLs and other site events. Demo Links http://dnn.ly/mydnnstats http://dnn.ly/evoqanalytics http://dnn.ly/ga-link-builder
  7. 7. Summary • Define the visitor experience for your website. › What should visitors be able to do? › What should they be able accomplish? › How should your website make them feel? • Know your visitors and how they browse your website. › Performance by geography. › Performance by device. › Ensure relevance. • Track and Measure › Make sure your website can track engagement. › Leverage Google Analytics. › Define your metrics and goals. • Be Creative!

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