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FEBRUARY 2012
    VOLUME 29, ISSUE 1
    WWW.DAMACHICAGO.ORG



    Letter from the President                                                                               Mark your calendar
    Ray Coffman, President, DAMA Chicago                                                                     DAMA Chicago Meeting
                                                                                                            Wednesday,
                         Happy 2012!! This New Year is bringing about a                                     February 15th, 2012
                         few changes for me and for DAMA Chicago.                                           Nielsen,
                         I celebrated my birthday this past weekend with                                    Schaumburg
                         friends and family – the Big 64. There were                                        Details on Page 2 & 3
                         moments recalling events and people who have                                       Location map on Page 4
                         been a part of my life that had me grateful
                         beyond description. I was also reminded to be                                      EDW Conference
                         thankful for each day as the stories we recounted                                  April 29-May 3, 2012
                        included wonderful people who are no longer                                         Omni Hotel at CNN
    present in this life.                                                                                   Center, Atlanta, GA
        And as with every New Year, ‘things are a changing’ and there                                       Member discount info on
    are a few changes for DAMA Chicago. I would like to welcome                                             Page 5
    and introduce Dan Murphy, our new VP of Online Services. Dan,
    a recent college graduate, interned at Discover Financial Services                                            It’s that time of
    (DFS) the summer of 2010 and joined DFS in May 2011 as a Data                                                 the year again!
    Analyst. Dan was also webmaster for his business fraternity. Dan
    will be teaming up with Mike Miller to update and revamp the                                             Renew your DAMA
    DAMA Chicago website. Mike, a long-time DAMA board member
                                                                                                             membership today
    and the new VP of Information Services – will provide website
    requirements and other support.                                                                               Individual - $50
                                                                                                                  Corporate - $200
        Dan has hit the ground running full speed. Inspired by Karen
                                                                                                            Membership benefits on
    Lopez’s presentation on social media, DAMA Chicago will have
                                                                                                            Page 6
    Twitter and FaceBook offerings soon. Our revamped website will
    have a more cost-effective, hosting platform with easier updating
    capabilities. Look to future newsletter articles detailing the website                                  DAMA Chicago on
    changes and links to Twitter, FaceBook and LinkedIn. We will also                                       LinkedIn
    have presentations posted for the past two years.                                                       Have you visited us lately on
                                                                                                            LinkedIn? Sign up now and
        Also, welcome back to other officers who continue their support                                       join the DAMA Chicago
    and provide the outstanding leadership and service that makes                                           group. The latest
    DAMA Chicago an exceptional chapter.                                                                    information about future
                                                                                      Ray Coffman            meetings and other offers
                                                                                                            are posted here.

                                                  INSIDE THIS ISSUE
    2012 DAMA Chicago Meetings...............................................................................................Page 2
    February 15th Meeting Details.................................................................................................Page 3
    Meeting Location Map.............................................................................................................Page 4
    Enterprise Data World..............................................................................................................Page 5
    About DAMA Chicago.............................................................................................................Page 6


!                                                                                                                                  PAGE 1
FEBRUARY 2012
    VOLUME 29, ISSUE 1
    WWW.DAMACHICAGO.ORG


    2012 DAMA CHICAGO MEETINGS
                                                             AGENDA
     DAMA Chicago Chapter Meeting                            8:30 a.m.    Refreshments
       Wednesday, February 15th, 2012                        9:00 a.m. Business Meeting
                                                             9:30 a.m. Break
          8:30 A.M. to 3:30 P.M
                                                             9:45 a.m. Dimensional Modeling while Partnering
                                                                        with the Business Community
                        LOCATION                                        - Laura Reeves
                                                             11:15 a.m. Information Exchange
                                                             11:45 p.m. Lunch
                                                             1:00 p.m. EDW Conference Preview - Peter Aiken,
                                                                        President, DAMA International
                                                             1:45 p.m. Mergers & Acquisitions: Data
                        Nielsen
                                                                        Management Strategies that Support
                150 N. Martingale Rd.                                   Business Growth - Rick Buglio
                   Schaumburg, IL                            2:45 p.m. Door Prize Drawings
                                                             3:00 p.m.    Adjournment
    MORE EVENTS IN 2012
            DATE                    LOCATION                              TOPIC & PRESENTER

    Wednesday,                 TBD                        Under the Hood of a Metadata Repository - Saad Yacu
    April 18th, 2012
                                                          Big Data and Analytics - Krish Krishnan

    April 29th to              Omni Hotel at CNN          Enterprise Data World 2012
    May 3rd, 2012              Center                     The business world’s most comprehensive educational
                               100 CNN Center             event for data and information management. Offering
                               Atlanta, GA                more than 200 hours of programming over five days, the
                                                          conference includes sessions on every aspect of the
                                                          world of data management, with specialized tracks that
                                                          enable you to focus on the topics most vital to your
                                                          organization. More on Page 5

    Wednesday                  Allstate                   TBD
    June 20th, 2012

    Wednesday,                 IBM                        TBD
    August 15th, 2012

                                EDW Conference Preview at February Meeting
    There will be a video conference with two of the speakers at our DAMA meeting in February. This will provide an
    insight into the types of presentations being offered by 100 great speakers giving Workshops, Tutorials, Conference
    Presentations, Panel Discussions, Keynotes, Vendor Demonstrations, and Roundtable Discussions.
                                                   This is too good to miss!


!                                                                                                          PAGE 2
FEBRUARY 2012
    VOLUME 29, ISSUE 1
    WWW.DAMACHICAGO.ORG


    FEBRUARY 15TH, 2012 DAMA CHICAGO MEETING
    Morning Presentation
    Dimensional Modeling while Partnering with the Business Community
    - Laura Reeves, Author of A Manager’s Guide to Data Warehousing
                        About Laura Reeves                                               Synopsis
    Laura Reeves, author of A Manager’s Guide to Data                      The key to successful dimensional
    Warehousing and co-author of the first edition of The Data           modeling is to capture the business
    Warehouse Lifecycle Toolkit, has 26 years of experience in          perspective. This can be done by working
    end-to-end data warehouse / business intelligence system            together to develop and refine the model.
    development focused on developing comprehensive project             A design and documentation approach,
    plans, collecting business requirements, developing business        called Business Dimensional Modeling will
    dimensional models, designing databases (star/snowflake and          be introduced that provides a vehicle to
    entity-relationship designs), and development of enterprise         build a strong partnership between the
    data warehouse strategies and data architecture. As StarSoft        business and IT. This proven design
    Solutions co- founder, Laura has implemented data                   approach is easily understood by the
    warehouses for many business functions for private and              business and includes the detail needed for
    public industry.                                                    implementation.

    Afternoon Presentation

                          Mergers & Acquisitions: Data Management Strategies that Support Business
                          Growth
                           - Rick Buglio, Technical Product Manager, Optim Solutions
                                 Synopsis                                              About Rick Buglio
       While mergers and acquisitions (M&As) represent business               Rick Buglio is the product manager
    growth and new opportunities, one thing remains certain: every            responsible for managing IBM’s
    merger and acquisition increases the size of the IT infrastructure        "InfoSphere Optim" solutions which
    that must be managed and maintained to support the new                    are an integral part of IBM's
    organization. The total data management responsibility is                 Information Governance portfolio.
    enormous. Without an effective strategy and early IT involvement           Prior to joining the Optim team he
    to plan for integration challenges, the merger or acquisition may be      was the product manager for IBM’s
    doomed to failure.                                                        "Data Studio" solution and was
                                                                              instrumental in releasing "IBM Data
      In this session, you will learn how implementing a data
                                                                              Studio" to market.
    management strategy can help you:
                                                                              Rick has over thirty years of
       •   Gain insight into how an effective data management strategy         experience in the Information
           and essential early IT involvement can help in planning for        Technology industry in a vast
           integration challenges and support the success of the new          number of roles and has spent the
           organization.                                                      last 15 years as a product manager
       •   Identify the IT integration issues you should consider and         specializing in the design and
           how data management can support IT integration initiatives.        delivery of database management
       •   Determine the benefits that data management can deliver, as         solutions for various industry leading
           well as what to look for in an complete data management            database management software
           solution.                                                          companies.



!                                                                                                       PAGE 3
FEBRUARY 2012
    VOLUME 29, ISSUE 1
    WWW.DAMACHICAGO.ORG


    DIRECTIONS TO THE FEBRUARY 15TH, 2012 DAMA CHICAGO MEETING
                             Nielsen
                             150 N. Martingale Rd.   Upon arrival please register at
                             Schaumburg, IL          the desk to receive your badge
                             www.nielsen.com

    Maps are informational only




    Street-level




!                                                                           PAGE 4
FEBRUARY 2012
    VOLUME 29, ISSUE 1
    WWW.DAMACHICAGO.ORG


    ENTERPRISE DATA WORLD 2012




                                     http://edw2012.wilshireconferences.com/
    Enterprise Data World, formerly the DAMA International Symposium & Wilshire Meta-Data Conference,
    is the business world’s most comprehensive educational event about data and information management.
    Over the course of five days, EDW presents a diverse schedule of programming that addresses every level of
    proficiency, including keynotes, workshops, tutorials, case studies, and discussions. The conference includes
    over 200 hours of cutting-edge content in a vendor-neutral environment, with specialized tracks that allow
    you to focus on the data management topics most pertinent to your needs, including all-new tracks on
    Unstructured Data and Data-driven Business.
    • Modeling                                             • Data-driven Business (including Analytics, Business
    • Master Data Management (MDM)                           Intelligence, Big Data and the Cloud)
    • Data Architecture & Enterprise Information           • Data & Application Integration
      Management (EIM)                                     • Metadata
    • Data Governance & Data Quality                       • Management & Methods
    • Unstructured                                         • Stewardship
    • NoSQL/ Non-relational Databases
    In addition, take advantage of two days of exhibits offering up-to-date solutions to your pressing data
    challenges from 30 of the premier companies in the field.
    FEATURED SESSIONS
        Monday, April 30, 2012                  Tuesday, May 1, 2012                Thursday, May 3, 2012
        08:30 AM - 11:45 AM                    08:30 AM - 09:20 AM                  01:15 PM - 04:30 PM


                   David N Plotkin                     Terry Milholland                      Krish Krishnan
                Data Quality Manager                   Chief Technology                         President
                  Bank of America                           Officer                          Sixth Sense Advisors
                                                              IRS                                  Inc

    AM2: Data Governance: Starting        The Transformation to a Data-        S4: The New Data Warehouse-
            from Scratch                      Driven Organization                   BIG Data, Real Time,
                                                                              Unstructured, Smart Analytics,
                                                                              Mobility Driven, Semantic Led...

                                 DAMA Member discount at EDW 2012
         DAMA members enjoy a discount of $250. Use code DAMA429. Plus there is another 20%
     discount if you register 5 people from the same company.


!                                                                                                   PAGE 5
FEBRUARY 2012
    VOLUME 29, ISSUE 1
    WWW.DAMACHICAGO.ORG


                             ABOUT DAMA CHICAGO                                                  Officers
        DAMA Chicago was founded in the Fall of 1986 with the first meeting in
    December of that year. DAMA Chicago holds six bimonthly meetings                         Chapter President
                                                                                                Ray Coffman
    annually on topics pursuant to DAMA’s goals. These meetings include
    informal round-table discussions, featured presenters, invaluable sharing                     Treasurer
    through association with professionals in our field, two Special Interest                      Susan Earley
    Groups, and much more. The Chicago Chapter has attained broad appeal in
                                                                                                  Secretary
    the Midwest as a resource for Information Resource Management.                                Olena Dikina

                                       PURPOSE                                                  Co-Secretary
                                                                                                 Alan D. Arico
         The Data Management International (DAMA), Chicago Chapter is a non-
    profit, vendor independent professional organization dedicated to the                       VP Membership
    advancement of data asset management concepts. DAMA Chicago's mission                         John Grage
    is to engage in activities that promote data asset management concepts and to
                                                                                                VP Programs
    broaden the skills of professionals who work in this field.                                   Cathy Nolan

                                         GOALS                                                 AVP Programs
                                                                                                Lucy Hubrich
    • To promote and develop data asset management concepts and practices.
    • To be a focal point for issues relating to data asset management practices.                 Librarian
                                                                                                  Michael Ryan
    • To further the professional development of data asset management
      professionals.                                                                      VP Information Services
                                                                                                Michael Miller
    • To enhance Corporate Management’s understanding of how data asset
      management affects the bottom line.                                                     VP Online Services
                                                                                                 Dan Murphy
                    MEMBERSHIP BENEFITS                                                         VP Marketing
    • Bi-monthly meetings                                                                         Latha Nair
                                                                            Come
    • Member Newsletter                                                     join us         Information Exchange
                                                                                                 Coordinator
    • Information Exchange Forums and Special Interest Groups                for a                Mike Smilg
    • Heavily discounted training targeted to the DM Professional          meeting
                                                                                            DAMA International
    • Lending Library of top DRM books                                        and               Liaison
                                                                                               Cathy Nolan
    • Corporate discount on dues                                            see for
    • Annual member directory                                              yourself            Past President
                                                                                                  Jeff Lawyer
    • Automatic membership in DAMA International

                              Join our LinkedIn Group at www.LinkedIn.com. Keep up-to-date with DAMA
                              happenings between published newsletters by joining our group. 
                             You can start or join in a discussion, make announcements of interest to other
    DAMA Chicago members, post jobs, let other members know of other professional meetings or classes
    in the area, or just keep informed.  This is an easy way to network with your peers so join today!!

                                             GIVE US YOUR FEEDBACK
     Please forward any questions, comments, or ideas regarding this newsletter to vpmarketing@damachicago.org



!                                                                                                       PAGE 6

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Dama chicago newsletter_2012_issue_1

  • 1. FEBRUARY 2012 VOLUME 29, ISSUE 1 WWW.DAMACHICAGO.ORG Letter from the President Mark your calendar Ray Coffman, President, DAMA Chicago DAMA Chicago Meeting Wednesday, Happy 2012!! This New Year is bringing about a February 15th, 2012 few changes for me and for DAMA Chicago. Nielsen, I celebrated my birthday this past weekend with Schaumburg friends and family – the Big 64. There were Details on Page 2 & 3 moments recalling events and people who have Location map on Page 4 been a part of my life that had me grateful beyond description. I was also reminded to be EDW Conference thankful for each day as the stories we recounted April 29-May 3, 2012 included wonderful people who are no longer Omni Hotel at CNN present in this life. Center, Atlanta, GA And as with every New Year, ‘things are a changing’ and there Member discount info on are a few changes for DAMA Chicago. I would like to welcome Page 5 and introduce Dan Murphy, our new VP of Online Services. Dan, a recent college graduate, interned at Discover Financial Services It’s that time of (DFS) the summer of 2010 and joined DFS in May 2011 as a Data the year again! Analyst. Dan was also webmaster for his business fraternity. Dan will be teaming up with Mike Miller to update and revamp the Renew your DAMA DAMA Chicago website. Mike, a long-time DAMA board member membership today and the new VP of Information Services – will provide website requirements and other support. Individual - $50 Corporate - $200 Dan has hit the ground running full speed. Inspired by Karen Membership benefits on Lopez’s presentation on social media, DAMA Chicago will have Page 6 Twitter and FaceBook offerings soon. Our revamped website will have a more cost-effective, hosting platform with easier updating capabilities. Look to future newsletter articles detailing the website DAMA Chicago on changes and links to Twitter, FaceBook and LinkedIn. We will also LinkedIn have presentations posted for the past two years. Have you visited us lately on LinkedIn? Sign up now and Also, welcome back to other officers who continue their support join the DAMA Chicago and provide the outstanding leadership and service that makes group. The latest DAMA Chicago an exceptional chapter. information about future Ray Coffman meetings and other offers are posted here. INSIDE THIS ISSUE 2012 DAMA Chicago Meetings...............................................................................................Page 2 February 15th Meeting Details.................................................................................................Page 3 Meeting Location Map.............................................................................................................Page 4 Enterprise Data World..............................................................................................................Page 5 About DAMA Chicago.............................................................................................................Page 6 ! PAGE 1
  • 2. FEBRUARY 2012 VOLUME 29, ISSUE 1 WWW.DAMACHICAGO.ORG 2012 DAMA CHICAGO MEETINGS AGENDA DAMA Chicago Chapter Meeting 8:30 a.m. Refreshments Wednesday, February 15th, 2012 9:00 a.m. Business Meeting 9:30 a.m. Break 8:30 A.M. to 3:30 P.M 9:45 a.m. Dimensional Modeling while Partnering with the Business Community LOCATION - Laura Reeves 11:15 a.m. Information Exchange 11:45 p.m. Lunch 1:00 p.m. EDW Conference Preview - Peter Aiken, President, DAMA International 1:45 p.m. Mergers & Acquisitions: Data Nielsen Management Strategies that Support 150 N. Martingale Rd. Business Growth - Rick Buglio Schaumburg, IL 2:45 p.m. Door Prize Drawings 3:00 p.m. Adjournment MORE EVENTS IN 2012 DATE LOCATION TOPIC & PRESENTER Wednesday, TBD Under the Hood of a Metadata Repository - Saad Yacu April 18th, 2012 Big Data and Analytics - Krish Krishnan April 29th to Omni Hotel at CNN Enterprise Data World 2012 May 3rd, 2012 Center The business world’s most comprehensive educational 100 CNN Center event for data and information management. Offering Atlanta, GA more than 200 hours of programming over five days, the conference includes sessions on every aspect of the world of data management, with specialized tracks that enable you to focus on the topics most vital to your organization. More on Page 5 Wednesday Allstate TBD June 20th, 2012 Wednesday, IBM TBD August 15th, 2012 EDW Conference Preview at February Meeting There will be a video conference with two of the speakers at our DAMA meeting in February. This will provide an insight into the types of presentations being offered by 100 great speakers giving Workshops, Tutorials, Conference Presentations, Panel Discussions, Keynotes, Vendor Demonstrations, and Roundtable Discussions. This is too good to miss! ! PAGE 2
  • 3. FEBRUARY 2012 VOLUME 29, ISSUE 1 WWW.DAMACHICAGO.ORG FEBRUARY 15TH, 2012 DAMA CHICAGO MEETING Morning Presentation Dimensional Modeling while Partnering with the Business Community - Laura Reeves, Author of A Manager’s Guide to Data Warehousing About Laura Reeves Synopsis Laura Reeves, author of A Manager’s Guide to Data The key to successful dimensional Warehousing and co-author of the first edition of The Data modeling is to capture the business Warehouse Lifecycle Toolkit, has 26 years of experience in perspective. This can be done by working end-to-end data warehouse / business intelligence system together to develop and refine the model. development focused on developing comprehensive project A design and documentation approach, plans, collecting business requirements, developing business called Business Dimensional Modeling will dimensional models, designing databases (star/snowflake and be introduced that provides a vehicle to entity-relationship designs), and development of enterprise build a strong partnership between the data warehouse strategies and data architecture. As StarSoft business and IT. This proven design Solutions co- founder, Laura has implemented data approach is easily understood by the warehouses for many business functions for private and business and includes the detail needed for public industry. implementation. Afternoon Presentation Mergers & Acquisitions: Data Management Strategies that Support Business Growth - Rick Buglio, Technical Product Manager, Optim Solutions Synopsis About Rick Buglio While mergers and acquisitions (M&As) represent business Rick Buglio is the product manager growth and new opportunities, one thing remains certain: every responsible for managing IBM’s merger and acquisition increases the size of the IT infrastructure "InfoSphere Optim" solutions which that must be managed and maintained to support the new are an integral part of IBM's organization. The total data management responsibility is Information Governance portfolio. enormous. Without an effective strategy and early IT involvement Prior to joining the Optim team he to plan for integration challenges, the merger or acquisition may be was the product manager for IBM’s doomed to failure. "Data Studio" solution and was instrumental in releasing "IBM Data In this session, you will learn how implementing a data Studio" to market. management strategy can help you: Rick has over thirty years of • Gain insight into how an effective data management strategy experience in the Information and essential early IT involvement can help in planning for Technology industry in a vast integration challenges and support the success of the new number of roles and has spent the organization. last 15 years as a product manager • Identify the IT integration issues you should consider and specializing in the design and how data management can support IT integration initiatives. delivery of database management • Determine the benefits that data management can deliver, as solutions for various industry leading well as what to look for in an complete data management database management software solution. companies. ! PAGE 3
  • 4. FEBRUARY 2012 VOLUME 29, ISSUE 1 WWW.DAMACHICAGO.ORG DIRECTIONS TO THE FEBRUARY 15TH, 2012 DAMA CHICAGO MEETING Nielsen 150 N. Martingale Rd. Upon arrival please register at Schaumburg, IL the desk to receive your badge www.nielsen.com Maps are informational only Street-level ! PAGE 4
  • 5. FEBRUARY 2012 VOLUME 29, ISSUE 1 WWW.DAMACHICAGO.ORG ENTERPRISE DATA WORLD 2012 http://edw2012.wilshireconferences.com/ Enterprise Data World, formerly the DAMA International Symposium & Wilshire Meta-Data Conference, is the business world’s most comprehensive educational event about data and information management. Over the course of five days, EDW presents a diverse schedule of programming that addresses every level of proficiency, including keynotes, workshops, tutorials, case studies, and discussions. The conference includes over 200 hours of cutting-edge content in a vendor-neutral environment, with specialized tracks that allow you to focus on the data management topics most pertinent to your needs, including all-new tracks on Unstructured Data and Data-driven Business. • Modeling • Data-driven Business (including Analytics, Business • Master Data Management (MDM) Intelligence, Big Data and the Cloud) • Data Architecture & Enterprise Information • Data & Application Integration Management (EIM) • Metadata • Data Governance & Data Quality • Management & Methods • Unstructured • Stewardship • NoSQL/ Non-relational Databases In addition, take advantage of two days of exhibits offering up-to-date solutions to your pressing data challenges from 30 of the premier companies in the field. FEATURED SESSIONS Monday, April 30, 2012 Tuesday, May 1, 2012 Thursday, May 3, 2012 08:30 AM - 11:45 AM 08:30 AM - 09:20 AM 01:15 PM - 04:30 PM David N Plotkin Terry Milholland Krish Krishnan Data Quality Manager Chief Technology President Bank of America Officer Sixth Sense Advisors IRS Inc AM2: Data Governance: Starting The Transformation to a Data- S4: The New Data Warehouse- from Scratch Driven Organization BIG Data, Real Time, Unstructured, Smart Analytics, Mobility Driven, Semantic Led... DAMA Member discount at EDW 2012 DAMA members enjoy a discount of $250. Use code DAMA429. Plus there is another 20% discount if you register 5 people from the same company. ! PAGE 5
  • 6. FEBRUARY 2012 VOLUME 29, ISSUE 1 WWW.DAMACHICAGO.ORG ABOUT DAMA CHICAGO Officers DAMA Chicago was founded in the Fall of 1986 with the first meeting in December of that year. DAMA Chicago holds six bimonthly meetings Chapter President Ray Coffman annually on topics pursuant to DAMA’s goals. These meetings include informal round-table discussions, featured presenters, invaluable sharing Treasurer through association with professionals in our field, two Special Interest Susan Earley Groups, and much more. The Chicago Chapter has attained broad appeal in Secretary the Midwest as a resource for Information Resource Management. Olena Dikina PURPOSE Co-Secretary Alan D. Arico The Data Management International (DAMA), Chicago Chapter is a non- profit, vendor independent professional organization dedicated to the VP Membership advancement of data asset management concepts. DAMA Chicago's mission John Grage is to engage in activities that promote data asset management concepts and to VP Programs broaden the skills of professionals who work in this field. Cathy Nolan GOALS AVP Programs Lucy Hubrich • To promote and develop data asset management concepts and practices. • To be a focal point for issues relating to data asset management practices. Librarian Michael Ryan • To further the professional development of data asset management professionals. VP Information Services Michael Miller • To enhance Corporate Management’s understanding of how data asset management affects the bottom line. VP Online Services Dan Murphy MEMBERSHIP BENEFITS VP Marketing • Bi-monthly meetings Latha Nair Come • Member Newsletter join us Information Exchange Coordinator • Information Exchange Forums and Special Interest Groups for a Mike Smilg • Heavily discounted training targeted to the DM Professional meeting DAMA International • Lending Library of top DRM books and Liaison Cathy Nolan • Corporate discount on dues see for • Annual member directory yourself Past President Jeff Lawyer • Automatic membership in DAMA International Join our LinkedIn Group at www.LinkedIn.com. Keep up-to-date with DAMA happenings between published newsletters by joining our group.  You can start or join in a discussion, make announcements of interest to other DAMA Chicago members, post jobs, let other members know of other professional meetings or classes in the area, or just keep informed.  This is an easy way to network with your peers so join today!! GIVE US YOUR FEEDBACK Please forward any questions, comments, or ideas regarding this newsletter to vpmarketing@damachicago.org ! PAGE 6