At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.
9. Why use Twitter?
• Share what you know / Learn in return
• Complement traditional marketing efforts
• Create two-way conversations
• Build relationships / trust
• Become more human
• Position your CU as a financial resource
10. 70-20-10 formula
• 70% — Sharing quality content from others
• Become a valued, trusted resource
• 20% — Convo/Collabo w/ others
• Become a thought leader
• 10% — Personal
• Become more human
11. What makes a good
tweet?
• Insightful / Advice
• Value
• Helpful / Solves a Problem
• Personal Relevance
• Entertaining
12. What members may
look for in tweet
• Fraud alerts (help)
• Special offers/rates (insight/value)
• Financial tips (advice)
• Member success stories (insight)
• Promotions/contests (entertainment/value)
• Support (help)
31. Twitter wrap up
• Provide valuable/helpful info (RTs!)
• Know your audience
• Quality over quantity
• Be consistent
• Have a goal
• Review your tweets: Would you follow you?