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AAM 2014 Tech Tutorial: User Testing on a Shoestring

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Slides from a session at the American Alliance of Museums 2014 annual meeting, "Tech Tutorial: User Testing on a Shoestring (Beginners)."

Session presenters:
Christina DePaolo
Dana Mitroff Silvers
Charlotte Sexton


Publicada em: Design, Tecnologia
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AAM 2014 Tech Tutorial: User Testing on a Shoestring

  1. 1. Image from flickr by screaming_monkey / www.flickr.com/photos/screamingmonkey/4839552797/ User Testing on a Shoestring May 20, 2014 Tech Tutorial AAM Media & Technology Network Christina DePaolo, 4Culture Dana Mitroff Silvers, Designing Insights Charlotte Sexton, Independent Consultant #aam2014user
  2. 2. Introductions Christina DePaolo @tinabean Dana Mitroff Silvers @dmitroff Charlotte Sexton @cb_sexton
  3. 3. Today’s program ●  Introduction to user testing ●  Activity #1: develop test scenarios ●  Short break ●  Activity #2: think aloud testing ●  Testing logistics ●  Resources
  4. 4. Goals ●  Understand what user testing is ●  Plan for user testing ●  Try out testing methods
  5. 5. Usability: what + why?
  6. 6. What it’s about It’s not about you. Really. It’s not about what your coworkers want. Seriously. Then who? It is about the person using it and the experience they have. It should be a good experience. That’s your bullseye.
  7. 7. Why it’s powerful ●  Gives you an evidence base ●  Helps you solve problems ●  Can resolve conflicts ●  Allows you to prioritize features/resources
  8. 8. Why it’s scalable ●  You don’t have to bring in experts to do it ●  It doesn’t need to cost a lot of money ●  Easy to learn and implement ●  Get big results with a small sample size ●  Ideally iterative
  9. 9. Testing methods
  10. 10. Some testing methods •  Individual think aloud •  Concurrent think aloud o  Develop test inquiry o  Write test scenario •  “First impression” tests •  A/B testing •  Card sorting
  11. 11. 1. Recruit representative users. 2. Give them representative tasks to perform. 3. Shut up and let the users do the talking. Golden rules for user testing Source: Thinking Aloud: The #!1 Usability Tool by Jakob Nielsen http://www.nngroup.com/articles/thinking-aloud-the-1-usability-tool/
  12. 12. Preparing to test
  13. 13. Developing a test plan What do you want to learn? How can you test it? Who should you test with?
  14. 14. Developing a test plan What do you want to learn? How can you test it? Who should you test with?
  15. 15. Version 1: Test inquiry “Is our online ticketing easy to use?”
  16. 16. Version 2: Test inquiry “Do users understand that our Chagall exhibition is surcharged and requires timed tickets, and can they successfully complete their ticket purchases?”
  17. 17. Developing a test plan What do you want to learn? How can you test it? Who should you test with?
  18. 18. Version1: Test scenario “Go buy tickets online.”
  19. 19. Version 2: Test scenario “You heard we have a Chagall exhibition at XYZ Museum. You want to go next Thursday with your toddler and mother. How do you get tickets? Figure out if you need to purchase tickets in advance. Determine the price of everyone’s ticket. Buy your tickets.”
  20. 20. Let’s try it
  21. 21. Planning a test
  22. 22. Develop your test inquiry Write down 3 specific things you want to learn about a digital product or service in your institution. 3 minutes on your own on Post-its
  23. 23. Get a partner + share Review what you want to learn about. ●  Is it specific? ●  Is it measurable? ●  Is it testable? Revise as needed. 3 minutes each person x 2
  24. 24. Develop your test scenario Select one. Now write a brief scenario you can ask a user to complete during a test. 3 minutes on your own
  25. 25. Share with your partner Share your scenario and get feedback. Revise as needed. 3 minutes each (6 minutes total)
  26. 26. Five-minute break
  27. 27. Think aloud testing
  28. 28. Setting up to test You will need to: ●  Define replicable tasks which fit target audiences’ needs and motivations ●  Develop a set of ‘open’ questions that won’t bias answers ●  Find a quiet space to run the test
  29. 29. Running your test ●  Look out for: confusion, error, failure and success! ●  Keep quiet unless they are completely stuck ●  Record the tests (notes/video/screen capture) ●  Summarize and prioritize the issues identified
  30. 30. Concurrent Think Aloud 1 volunteer facilitator 2 volunteer testers 1 note taker 10 minutes
  31. 31. Reflection First impressions..? Was the test successful in identifying issues? Anything surprise you? Could you apply this method to your own project? How might you improve the tests? 5 minutes
  32. 32. Testing logistics
  33. 33. Steps to prepare for a test •  Identify your target audience •  Recruit users •  Get incentives for test participants •  Handle logistics (space, computers, release forms) •  Create materials •  Compile and present results (team mtg after testing)
  34. 34. Recruiting users Source: Jakob Nielsen, http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
  35. 35. Where do you fit it in? Identify where you can add testing through the project stages: ●  Test your ideas when planning ●  Test your text, images (content development) ●  Test your design (wireframes/design concepts) ●  Test prototype/refine/test/refine/test…. ●  Test specific features/problem areas
  36. 36. Wrapping up
  37. 37. Key take-aways 1. The user is king/queen 2. You can do it! (Even with limited time and resources) 3. Some testing is better than none 4. The more specific, the better the results 5. Take action based on your findings
  38. 38. Resources Nielsen Norman Group www.nngroup.com/ Usability.gov www.usability.gov Usability Professionals Organization http://www.usabilityprofessionals.org/ Google Ventures Library www.gv.com/library/design/ Measuring Usability www.measuringusability.com/blog.php
  39. 39. Tools for testing Creating Prototypes Pen & paper! Omnigraffle Balsamiq Screen Capture/Recording Hypercam Monosnap WebEx Screen Sharing Google+ video Skype Premium WebEx Tracking Bugs and Features Jira Pivotal Tracker Asana Online Testing Services usabilityhub.com usertesting.com userzoom.com loop11.com
  40. 40. Thank you Christina DePaolo @tinabean | christina.depaolo@4culture.org Dana Mitroff Silvers @dmitroff | dana@designinginsights.com Charlotte Sexton @cb_sexton | cbsexton.associates@gmail.com Workshop Evaluation: http://bit.ly/aamtech