Marketing

9. Types of StrategiesTypes of Strategies

10. Strategies based on market dominance • Leader • Challenger • Follower • Nicher

11. Porter generic strategies • Product differentiation • Cost leadership • Market segmentation

12. Innovation strategies • Pioneers • Close followers • Late followers

13. Growth strategies • Horizontal integration • Vertical integration • Diversification • Intensification

14. Marketing warfare strategies Marketing strategies Military strategies

15. Strategic ModelsStrategic Models

17. Real-life MarketingReal-life Marketing

19. II Marketing Effectiveness

20. Marketing effectiveness • Corporate • Competitive • Customers/Consumers • Exogenous factors

21. Marketing Strategy

22. Marketing Creative

23. Marketing Execution

24. Marketing Infrastructure

25. Exogenous Factors

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