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A Two-Minute History
    Invitations, Notifications,
     & Feeds on Facebook
           Graphing Social Patterns
               October 9, 2007

                     Justin Smith
InsideFacebook.com                   justin@insidefacebook.com
Watercooler, Inc.                   justin@watercooler-inc.com
Since May 25
 366 million apps in first
  20 weeks (Adonomics)
    >1 billion in first year?


 14 million unique app
  users in August (Compete)
    88 million app visits
    4:30 per visit
Invitations
 Initial bonanza
    Now volume limited
 Starting to target
 No built-in stats
Invitations
Feeds
 News and Mini Feeds
  introduced Sept 2006
    Broadcasts your activity
    Privacy concerns
Feeds
You can optimize
 Story
 Elements
 Calls to action
News Feed
Selection algorithm
 Not published
 Depends on individual
 No built-in stats

> Only friends also with the
  app see your feed items
Notifications

 Friends of logged-in
  user or anyone with app
    Can still email (?)

 Can get shut down
    Not very transparent
    Short view vs. long view
Questions/Issues
 Design framework
   How/when/why

 Testing / optimization
   Targeting
   Analytics

 Adapting to Platform changes
   Often announced, sometimes documented

 Spam
Viral Strategy Panel

   Blake Commagere, Mogad (Causes, Vampires, Zombies)
   Jia Shen, RockYou
   Jason Ackerman, TeachThePeople
   Tim O’Shaughnessy, HungryMachine

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Viral Strategy Pres

  • 1. A Two-Minute History Invitations, Notifications, & Feeds on Facebook Graphing Social Patterns October 9, 2007 Justin Smith InsideFacebook.com justin@insidefacebook.com Watercooler, Inc. justin@watercooler-inc.com
  • 2. Since May 25  366 million apps in first 20 weeks (Adonomics)  >1 billion in first year?  14 million unique app users in August (Compete)  88 million app visits  4:30 per visit
  • 3. Invitations  Initial bonanza  Now volume limited  Starting to target  No built-in stats
  • 5. Feeds  News and Mini Feeds introduced Sept 2006  Broadcasts your activity  Privacy concerns
  • 6. Feeds You can optimize  Story  Elements  Calls to action
  • 7. News Feed Selection algorithm  Not published  Depends on individual  No built-in stats > Only friends also with the app see your feed items
  • 8. Notifications  Friends of logged-in user or anyone with app  Can still email (?)  Can get shut down  Not very transparent  Short view vs. long view
  • 9. Questions/Issues  Design framework  How/when/why  Testing / optimization  Targeting  Analytics  Adapting to Platform changes  Often announced, sometimes documented  Spam
  • 10. Viral Strategy Panel  Blake Commagere, Mogad (Causes, Vampires, Zombies)  Jia Shen, RockYou  Jason Ackerman, TeachThePeople  Tim O’Shaughnessy, HungryMachine