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The Helpful Purple
Polka Dot VC
How to Position Your Unique “Value-Added” Superpowers
for Better Branding, Marketing, Fund...
Dave McClure: Nerd, Hillbilly VC
Geek, Engineer, Marketing, Blogger, Entrepreneur, Angel Investor, VC
● Born in WV (‘66): ...
How You Help -> Brand + Competitive Positioning
YOU
(THE AWESOME VC)
● What you can do (well)
● What you do better / diffe...
Investment Thesis
● What Kind of VC do you want to be?
○ Stage, Geography, Industry Vertical
○ Fund Size, Check size, Foll...
VC Dealflow Funnel
● Thesis: what/how you plan to invest
● Brand: use your value-add to attract companies
● Marketing: act...
Branding & Marketing: How to Generate Dealflow
● Brand: what’s your name / logo / soundbite / unique value proposition?
○ ...
Help Framework: Why, Who, When, What, How?
● Why Help Companies?
○ Just help them win! (goodwill)
○ Help them with somethi...
Fundraising: Key Slides in Your Pitch Deck
Core Deck (10 slides)
● Cover: Name / Brand / Image
● Thesis: Basic Fund Concep...
EXAMPLE: Wingnut Investment Fund
Wingnut Ventures ($20M seed fund)
● Stage: seed investments + some follow-on at Series A/...
Limited Partner Profiles/Issues
Types of LPs
● Institutional
○ Pension Funds
○ Foundations / Endowments
○ Financial / Insu...
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How You Help -> Brand The Helpful VC

How You Help -> Brand + Competitive Positioning
YOU
(THE AWESOME VC)
● What you can do (well)
● What you do better / different
● What you promote / promise
(your brand value)
TARGET
PORTFOLIO
COMPANIES
● What they want
● What they need
● What makes a difference
COMPETING
INVESTORS
● What they say they can/will do
● What they actually can/will do (well)
● What they do that really matters

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