The Facebook Platform: Apps, APIs, & The Social Graph

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Dave McClure

The Facebook Platform: Apps, APIs, & The Social Graph (Lance Tokuda, Rockyou)

Business Technology

Agenda ,[object Object],[object Object],[object Object]

What is an App? Install App ,[object Object],[object Object],[object Object]

What is an App? Call to action for friends

MySpace Widgets versus Facebook Apps ,[object Object],[object Object],[object Object]

Building Super Wall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Million Users!

Growing apps virally Networks with API access to friends give you 7x more distribution

Without API – OLD WAY Casino Royale, Sony Pictures Slideshow add-on 75K created (30 days) Leigh Nash, Nettwerk Records Slideshow add-on 150K created (30 days) Horoscope, Frengo 300K created (30 days)

With API – NEW WAY Horoscope, Frengo 2M created (30 days) 7x more Music Videos, Yahoo! 1M created (30 days) We recommend the new way! Facebook now and others coming soon Resident Evil, Sony 1M entries (30 days)

Adoption is hard Only 1% of all apps hit 1M users

Ad support and partnership Example promotion Yahoo! Music Videos 1M

Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network ,[object Object],[object Object]

Complete Cycle: Yahoo! Music ,[object Object],[object Object],[object Object],[object Object],[object Object],1M Users

Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recommend focus on Apps versus Flash widgets

About RockYou! RockYou is the leading provider of widget engagement with over 20M daily page views and growing* * see daily Quantified Publisher traffic numbers reported on Quantcast.com

Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Facebook Platform: Apps, APIs, & The Social Graph

1. The Facebook Platform: Apps, APIs, & The Social Graph Lance Tokuda, RockYou! 10/7/07

3. What is an App?

4. What is an App? Invite News Feed

6. What is an App? Invite friends

7. What is an App? Call to action for friends

8. What is an App? Applications link Profile link Profile box

10.

11.

12. Growing apps virally Networks with API access to friends give you 7x more distribution

13. Without API – OLD WAY Casino Royale, Sony Pictures Slideshow add-on 75K created (30 days) Leigh Nash, Nettwerk Records Slideshow add-on 150K created (30 days) Horoscope, Frengo 300K created (30 days)

14. With API – NEW WAY Horoscope, Frengo 2M created (30 days) 7x more Music Videos, Yahoo! 1M created (30 days) We recommend the new way! Facebook now and others coming soon Resident Evil, Sony 1M entries (30 days)

15. Adoption is hard Only 1% of all apps hit 1M users

16. Ad support and partnership Example promotion Yahoo! Music Videos 1M

17. Music Videos (Yahoo!)

18.

19.

20. CBS

21. CBS 3 days versus 3 months

22.

23. About RockYou! RockYou is the leading provider of widget engagement with over 20M daily page views and growing* * see daily Quantified Publisher traffic numbers reported on Quantcast.com

24.

The Facebook Platform: Apps, APIs, & The Social Graph

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