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Startup Metrics for Pirates:   AARRR !!! (Startup Metrics for Product Marketing & Product Management)   Dave McClure Maste...
Customer Lifecycle: 5 Steps to Success <ul><li>A cquisition : users come to the site from various channels </li></ul><ul><...
Customer Lifecycle / Conversion Behavior Website.com 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz D...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Customer Lifecycle / Conversion Behavior Website.com <ul><li>Marketing Channels: </li></ul><ul><ul><li>largest-volume (#) ...
Customer Lifecycle / Conversion Behavior Website.com <ul><li>Activation Criteria: </li></ul><ul><li>10-30+ seconds </li></...
Customer Lifecycle / Conversion Behavior Website.com <ul><li>Automated emails are simple & easy retention feature </li></u...
Customer Lifecycle / Conversion Behavior Website.com Only encourage users to  refer * after * they have  “ happy” user exp...
Customer Lifecycle / Conversion Behavior Website.com This is the part * you *  have to figure out…  I don’t know  jack  ab...
Types of Metrics & Measurement <ul><li>Qualitative:  Usability Testing / Session Monitoring </li></ul><ul><ul><li>Watch wh...
Quantitative & Comparative Measurement <ul><li>Conversion Criteria: </li></ul><ul><ul><li>best-performing (%)  channels / ...
Quantitative & Comparative Measurement <ul><li>Conversion Criteria: </li></ul><ul><ul><li>best-performing (%)  channels / ...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Marketing <ul><li>Q: what channels / who do you market to? </li></ul><ul><li>Design & Test Multiple Mktg Channels </li></u...
Product <ul><li>Q: how do you choose what to build? </li></ul><ul><li>Choose features for conversion improvement </li></ul...
Founder/CEO <ul><li>Q: What metrics do you choose to watch? </li></ul><ul><li>Hypothesize Customer Lifecycle & Refine </li...
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Startup Metrics for Pirates Slide 1 Startup Metrics for Pirates Slide 2 Startup Metrics for Pirates Slide 3 Startup Metrics for Pirates Slide 4 Startup Metrics for Pirates Slide 5 Startup Metrics for Pirates Slide 6 Startup Metrics for Pirates Slide 7 Startup Metrics for Pirates Slide 8 Startup Metrics for Pirates Slide 9 Startup Metrics for Pirates Slide 10 Startup Metrics for Pirates Slide 11 Startup Metrics for Pirates Slide 12 Startup Metrics for Pirates Slide 13 Startup Metrics for Pirates Slide 14 Startup Metrics for Pirates Slide 15 Startup Metrics for Pirates Slide 16 Startup Metrics for Pirates Slide 17 Startup Metrics for Pirates Slide 18 Startup Metrics for Pirates Slide 19 Startup Metrics for Pirates Slide 20
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Customer Lifecycle: 5 Steps to Success A cquisition : users come to the site from various channels A ctivation : users enjoy 1 st visit: &quot;happy&quot; user experience R etention : users come back, visit site multiple times R eferral : users like product enough to refer others R evenue : users conduct some monetization behavior AARRR!

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Customer Lifecycle: 5 Steps to Success A cquisition : users come to the site from various channels A ctivation : users enjoy 1 st visit: &quot;happy&quot; user experience R etention : users come back, visit site multiple times R eferral : users like product enough to refer others R evenue : users conduct some monetization behavior AARRR!

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