rock you it’s all you!

RockYou is the leading provider
of social network applications <ul><li>Invented the Space </li></ul><ul><li>Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..) </li></ul><ul><li>105 Million Uniques </li></ul><ul><li>1.5 Billion Pageviews </li></ul><ul><li>150+Million Widget views a day </li></ul>

Application Development by the numbers
<ul><li>Marketing / Validation </li></ul><ul><li>Growth </li></ul><ul><li>Engagement </li></ul>

Application Phases <ul><li>Marketing / Validation
</li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Channels </li></ul></ul>

Application Verticals <ul><li>Channel – Superwall,
HugMe </li></ul><ul><li>Content – Flixster, iLike, Watercooler </li></ul><ul><li>Quiz – Likeness, Flixster, Compare Ppl </li></ul><ul><li>Games – Zombies, FluffFriends, SpeedRacer </li></ul><ul><li>Gifts – Grow-a-gift, Free Gifts </li></ul><ul><li>Self Expression – Cities I’ve Visitied, Bumper Sticker </li></ul>

Audience Skew heavily to teen
and young adult women—brand influencers

Facebook Channels <ul><li>News Feed </li></ul><ul><li>Notifications
</li></ul><ul><li>Email </li></ul><ul><li>Profile </li></ul><ul><li>Invites </li></ul><ul><li>Profile Action </li></ul><ul><li>Non-user pages </li></ul><ul><li>Profile Action </li></ul>

Messaging <ul><li>What are the call
to actions </li></ul>

Application Phases <ul><li>Growth </li></ul><ul><ul><li>Break viral
barrier </li></ul></ul><ul><ul><li>Tune growth (Install vs uninstall) </li></ul></ul>

Viral Multiplier <ul><li>App grows without
promotion </li></ul><ul><li>1 user causes at least 1 user to install </li></ul>

Tuning <ul><li>Track everything. Graph it,
trend it. </li></ul><ul><li>Notification / Invite Allocations </li></ul><ul><li>Notification spam blocking </li></ul>

Application Phases <ul><li>Engagement </li></ul><ul><ul><li>Saturated social
circles </li></ul></ul><ul><ul><li>Tune for experience </li></ul></ul>

Virality vs Engagement <ul><li>Virality </li></ul><ul><ul><li>Grow
outside of core group of users </li></ul></ul><ul><ul><li>Get users to spread to others </li></ul></ul><ul><ul><li>Don’t hurt user experience </li></ul></ul>

Virality vs Engagement <ul><li>Engagement </li></ul><ul><ul><li>Build
user experience </li></ul></ul><ul><ul><li>Increase pageviews and loyalty </li></ul></ul><ul><ul><li>Build stickiness </li></ul></ul><ul><ul><li>Continue growth </li></ul></ul><ul><ul><li>Prevent uninstalls </li></ul></ul><ul><ul><li>Monetize (use Rockyou!) </li></ul></ul>

Facebook Channels <ul><li>News Feed </li></ul><ul><li>Notifications
</li></ul><ul><li>Email </li></ul><ul><li>Profile </li></ul><ul><li>Invites </li></ul><ul><li>Profile Action </li></ul><ul><li>Non-user pages </li></ul><ul><li>Profile Action </li></ul>

Open Social What’s a Platform
<ul><li>Ability to Add Functionality </li></ul><ul><li>Distribution </li></ul><ul><li>Monetization </li></ul>

The Open Social Challenge <ul><li>Different
audience </li></ul><ul><ul><li>Huge audience! </li></ul></ul><ul><ul><li>Promiscuity factor </li></ul></ul><ul><li>Different use model </li></ul><ul><ul><li>Profile vs News Feed </li></ul></ul><ul><li>Viral channels </li></ul><ul><ul><li>Whats effective? </li></ul></ul><ul><li>Directory </li></ul><ul><ul><li>Not repeatable source of growth </li></ul></ul>

The Networks <ul><li>MySpace </li></ul><ul><ul><li>US (international
later) </li></ul></ul><ul><ul><li>In profile </li></ul></ul><ul><li>Orkut </li></ul><ul><ul><li>Brazil, India </li></ul></ul><ul><ul><li>Scrapbook big </li></ul></ul><ul><li>Hi5 </li></ul><ul><ul><li>Spanish speaking </li></ul></ul><ul><ul><li>In profile </li></ul></ul>

Open Social Channels <ul><li>News Feed
</li></ul><ul><ul><li>Infancy </li></ul></ul><ul><li>Profile </li></ul><ul><li>Main Page </li></ul><ul><li>Bulletins </li></ul><ul><li>Messaging / Invites (TBD) </li></ul><ul><li>Non-user pages </li></ul><ul><li>A lot in the air </li></ul>

Application Verticals <ul><li>Channel – Superwall,
HugMe </li></ul><ul><li>Content – Flixster, iLike, Watercooler </li></ul><ul><li>Quiz – Likeness, Flixster, Compare Ppl </li></ul><ul><li>Games – Zombies, FluffFriends, SpeedRacer </li></ul><ul><li>Gifts – Grow-a-gift, Free Gifts </li></ul><ul><li>Self Expression – Cities I’ve Visitied, Bumper Sticker </li></ul>

What’s the plan? <ul><li>No different
than Facebook launch </li></ul><ul><li>Practice agile development </li></ul><ul><li>Focus on demographic </li></ul><ul><li>Whats already there? </li></ul><ul><li>Instrument for virality </li></ul><ul><li>Focus on Apps that aren’t dependent on viral </li></ul>

<ul><li>The End </li></ul>

Facebook Demo Quantcast

MySpace Info Quantcast

Additional Characteristics <ul><li>Development Cost </li></ul><ul><li>Maintenance
</li></ul><ul><li>Stickiness </li></ul><ul><li>Openness </li></ul>