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Launching & Distributing Your App Workshop

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Dave McClure
Dave McClure

The document summarizes a workshop on launching and distributing applications on Facebook. It provides an overview of RockYou, a leader in social media widgets, and discusses topics like creating an app, publishing it, tracking usage, debugging, scaling infrastructure, and promoting apps through ad networks. Examples are given of successful music video apps launched on RockYou that saw growth of over 100x.

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Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007
Experience ,[object Object],[object Object],[object Object]
Launching & Distributing Your App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RockYou is the leader in self-expression widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes
Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)
Distribution Methods Networks with engagement (access to friends) give you 7x more distribution
Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched
Quick Start ,[object Object],[object Object],[object Object],[object Object]
Quick Start - Creating Application ,[object Object],[object Object],[object Object]
Quick Start - Publish It ,[object Object],[object Object],[object Object]
Tracking ,[object Object],[object Object],[object Object],[object Object]
Tracking - Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking – Page Views ,[object Object],[object Object],[object Object]
Tracking - Installs ,[object Object],[object Object],[object Object]
Debugging ,[object Object],[object Object],[object Object]
Debugging – Environment ,[object Object],[object Object],[object Object]
Debugging – In Page ,[object Object],[object Object],[object Object],[object Object]
Debugging - Logging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scaling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scaling – Facebook Caching ,[object Object],[object Object],[object Object]
Scaling – Infrastructure 2.5 Tiers ,[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object]
Promotion - Ad Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Videos (Yahoo!)
Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network ,[object Object],[object Object]
Complete Cycle: Yahoo! Music ,[object Object],[object Object],[object Object],[object Object],[object Object],1.15M Users Over 100x more than original
Exercise 1 – Create an App ,[object Object],[object Object],[object Object],[object Object]
Exercise 2 – Track an App ,[object Object],[object Object],[object Object]
Jobs! – We’re Hiring ,[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object]

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Launching & Distributing Your App Workshop

  • 1. Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007
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  • 7. Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
  • 8. Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)
  • 9. Distribution Methods Networks with engagement (access to friends) give you 7x more distribution
  • 10. Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched
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