1. PRODUCT
SEARCH &
ANALYSIS
The Virtual Virtuosos

2. SKINNY GIRL VODKA & OTHER BRANDS
 Brand name: Skinny Girl
 Brand logo: a skinny girl
 Fruity and fun flavors
 Sleek and minimal design &
color scheme attracts
attention exactly where they
want it.
 Fewer calories??

3. SKINNY GIRL VODKA & OTHER BRANDS
 Brand name & logo are
not gender biased
 Likewise, various fruity
flavors
 Actually fewer calories
– true “skinny” vodka

4. NINTENDO PERSONAL FITNESS GAME
 Gender bias right off
the bat with almost
every aspect
 For women
 Woman silhouette
 Color scheme
 Yoga-like actions

5. NINTENDO PERSONAL FITNESS GAME
 Also very gender
biased from a basic
and immediate level
 For men
 Man silhouette
 Color scheme
 Cardio-like actions
 Do men not need
flexibility or women
core cardio abilities?

6. ENERGY & NUTRITION BARS
 The Whole Nutrition Bar
for Women
 Purple color scheme
 Women posing in
background
 Breast Cancer Fund logo
 Luna: Greek goddess of
the moon

7. ENERGY & NUTRITION BARS
 Rougher sort of color
scheme than
counterpart
 Man portrayed in highly
physical activity
 Nutrients in these bars
are very closely
mirrored

8. COMPLETE TOOL KITS
 Run of the mill tool kit
 Pink color scheme
 Scissors in a toolkit?
 More differences when
we examine
counterpart designed
for male

9. COMPLETE TOOL KITS
 Basic toolkit
 Blue color scheme
 No scissors
 Additional & more
adjustable pliers
 More screwdriver bits