SlideShare uma empresa Scribd logo
1 de 14
Baixar para ler offline
Would You Like Virtual Fries
   with That 10 x 10?


 Selling Interactive Online Listings with
    Trade Show Booth Space Rentals
      By Michelle Bruno, CEM, CMP
Michelle Bruno Would You Like Virtual Fries with that 10 x 10
Michelle Bruno Would You Like Virtual Fries with that 10 x 10
Michelle Bruno Would You Like Virtual Fries with that 10 x 10
Don’t Fries
   Make You Fat?

Why?
How to Up-Sell
Select Interactive Floor Plan
Sell When You Sell Exhibit Space
Determine Pricing
Sell A-La-Carte
Create Collateral
Sell Like H*!!
Provide Analytics
Michelle Bruno Would You Like Virtual Fries with that 10 x 10

Mais conteúdo relacionado

Mais de Velvet Chainsaw Consulting

PCMA 2015 Attendance Marketing Steal These Ideas
PCMA 2015 Attendance Marketing Steal These IdeasPCMA 2015 Attendance Marketing Steal These Ideas
PCMA 2015 Attendance Marketing Steal These IdeasVelvet Chainsaw Consulting
 
TEG xplore Attracting & Growing the Right Conference Audience
TEG xplore Attracting & Growing the Right Conference AudienceTEG xplore Attracting & Growing the Right Conference Audience
TEG xplore Attracting & Growing the Right Conference AudienceVelvet Chainsaw Consulting
 
Sponsorship: From Logo Recognition to Attendee Mattering
Sponsorship: From Logo Recognition to Attendee MatteringSponsorship: From Logo Recognition to Attendee Mattering
Sponsorship: From Logo Recognition to Attendee MatteringVelvet Chainsaw Consulting
 
Secrets for Growing Conference Sponsorship Revenues
Secrets for Growing Conference Sponsorship RevenuesSecrets for Growing Conference Sponsorship Revenues
Secrets for Growing Conference Sponsorship RevenuesVelvet Chainsaw Consulting
 
Optimizing Web Sites for Conversion & Engagement
Optimizing Web Sites for Conversion & EngagementOptimizing Web Sites for Conversion & Engagement
Optimizing Web Sites for Conversion & EngagementVelvet Chainsaw Consulting
 
Attracting International Exhibitors to Your Show
Attracting International Exhibitors to Your ShowAttracting International Exhibitors to Your Show
Attracting International Exhibitors to Your ShowVelvet Chainsaw Consulting
 
Using Technology to Reach Your Prospects mc donald
Using Technology to Reach Your Prospects   mc donaldUsing Technology to Reach Your Prospects   mc donald
Using Technology to Reach Your Prospects mc donaldVelvet Chainsaw Consulting
 
Designing Education and Experience Tuesday AM at a Glance
Designing Education and Experience Tuesday AM at a GlanceDesigning Education and Experience Tuesday AM at a Glance
Designing Education and Experience Tuesday AM at a GlanceVelvet Chainsaw Consulting
 
Exhibits and Sponsorship Monday PM Schedule at a Glance
Exhibits and Sponsorship Monday PM Schedule at a GlanceExhibits and Sponsorship Monday PM Schedule at a Glance
Exhibits and Sponsorship Monday PM Schedule at a GlanceVelvet Chainsaw Consulting
 
Designing for Education and Experience Schedule at a Glance
Designing for Education and Experience Schedule at a GlanceDesigning for Education and Experience Schedule at a Glance
Designing for Education and Experience Schedule at a GlanceVelvet Chainsaw Consulting
 
I pad and BYOD Learning Lab Schedule at a Glance
I pad and BYOD Learning Lab Schedule at a GlanceI pad and BYOD Learning Lab Schedule at a Glance
I pad and BYOD Learning Lab Schedule at a GlanceVelvet Chainsaw Consulting
 
Carol Roth Loyalty 3.0 - Converting New Exhibitors to Regulars
Carol Roth Loyalty 3.0 - Converting New Exhibitors to RegularsCarol Roth Loyalty 3.0 - Converting New Exhibitors to Regulars
Carol Roth Loyalty 3.0 - Converting New Exhibitors to RegularsVelvet Chainsaw Consulting
 

Mais de Velvet Chainsaw Consulting (20)

PCMA 2015 Attendance Marketing Steal These Ideas
PCMA 2015 Attendance Marketing Steal These IdeasPCMA 2015 Attendance Marketing Steal These Ideas
PCMA 2015 Attendance Marketing Steal These Ideas
 
TEG xplore Attracting & Growing the Right Conference Audience
TEG xplore Attracting & Growing the Right Conference AudienceTEG xplore Attracting & Growing the Right Conference Audience
TEG xplore Attracting & Growing the Right Conference Audience
 
Sponsorship: From Logo Recognition to Attendee Mattering
Sponsorship: From Logo Recognition to Attendee MatteringSponsorship: From Logo Recognition to Attendee Mattering
Sponsorship: From Logo Recognition to Attendee Mattering
 
Making the Case for Tech-enabled Meetings
Making the Case for Tech-enabled MeetingsMaking the Case for Tech-enabled Meetings
Making the Case for Tech-enabled Meetings
 
Secrets for Growing Conference Sponsorship Revenues
Secrets for Growing Conference Sponsorship RevenuesSecrets for Growing Conference Sponsorship Revenues
Secrets for Growing Conference Sponsorship Revenues
 
Event Learning:From Ho-Hum to Oh-Wow!
Event Learning:From Ho-Hum to Oh-Wow!Event Learning:From Ho-Hum to Oh-Wow!
Event Learning:From Ho-Hum to Oh-Wow!
 
Optimizing Web Sites for Conversion & Engagement
Optimizing Web Sites for Conversion & EngagementOptimizing Web Sites for Conversion & Engagement
Optimizing Web Sites for Conversion & Engagement
 
Attracting International Exhibitors to Your Show
Attracting International Exhibitors to Your ShowAttracting International Exhibitors to Your Show
Attracting International Exhibitors to Your Show
 
Using Technology to Reach Your Prospects mc donald
Using Technology to Reach Your Prospects   mc donaldUsing Technology to Reach Your Prospects   mc donald
Using Technology to Reach Your Prospects mc donald
 
Marketing Copy that Attracts and Not Repels
Marketing Copy that Attracts and Not RepelsMarketing Copy that Attracts and Not Repels
Marketing Copy that Attracts and Not Repels
 
Planned Serendipity
Planned SerendipityPlanned Serendipity
Planned Serendipity
 
Shifting ad revenue_-_orange
Shifting ad revenue_-_orangeShifting ad revenue_-_orange
Shifting ad revenue_-_orange
 
Salinger pcma jan2012
Salinger pcma jan2012Salinger pcma jan2012
Salinger pcma jan2012
 
Designing Education and Experience Tuesday AM at a Glance
Designing Education and Experience Tuesday AM at a GlanceDesigning Education and Experience Tuesday AM at a Glance
Designing Education and Experience Tuesday AM at a Glance
 
Exhibits and Sponsorship Monday PM Schedule at a Glance
Exhibits and Sponsorship Monday PM Schedule at a GlanceExhibits and Sponsorship Monday PM Schedule at a Glance
Exhibits and Sponsorship Monday PM Schedule at a Glance
 
Designing for Education and Experience Schedule at a Glance
Designing for Education and Experience Schedule at a GlanceDesigning for Education and Experience Schedule at a Glance
Designing for Education and Experience Schedule at a Glance
 
I pad and BYOD Learning Lab Schedule at a Glance
I pad and BYOD Learning Lab Schedule at a GlanceI pad and BYOD Learning Lab Schedule at a Glance
I pad and BYOD Learning Lab Schedule at a Glance
 
Carol Roth Loyalty 3.0 - Converting New Exhibitors to Regulars
Carol Roth Loyalty 3.0 - Converting New Exhibitors to RegularsCarol Roth Loyalty 3.0 - Converting New Exhibitors to Regulars
Carol Roth Loyalty 3.0 - Converting New Exhibitors to Regulars
 
Tom Corcoran - Onsite Booth Sales
Tom Corcoran - Onsite Booth SalesTom Corcoran - Onsite Booth Sales
Tom Corcoran - Onsite Booth Sales
 
Sam lippman Co location
Sam lippman Co locationSam lippman Co location
Sam lippman Co location
 

Último

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 

Último (20)

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 

Michelle Bruno Would You Like Virtual Fries with that 10 x 10

Notas do Editor

  1. We’re not referring to virtual trade show booth in hybrid events.We’re talking about “interactive online listings”Example from CES 2012
  2. Why have virtual online presence functionality as part of online directory?73% of attendees under 40 do an online search to make a short list of exhibits to visitExhibitors want the increased visibility, SEO, exposure up to 4 months before the showOrganizers enjoy the additional revenue
  3. How to Up-sell?
  4. Look at vendorsMake sure they are mobile
  5. Upgraded listings sell for $99 - $1,500 each with average around $400-$500
  6. Offer basic listing for freeExhibitors with upgrades get 4-5 times more page views than those with basic listingOnline featured exhibitors (those that purchase keywords and product categories) receive online traffic 2-3 times greater than those who don’t purchase upgraded featuresA-la-carte allows small to medium-sized exhibitors to participate
  7. Create interactive collateralShow lots of examplesGive success stats
  8. Add to the order formAsk for the saleSell next year at current year’s showPromote
  9. VisitsClick-throughsSearch rankingsSearch terms used to get to the online profileTimes favorited or added to the attendee plan
  10. Follow this plan for a healthy trade Show diet of:Helping attendees assemble their pre-show listGiving exhibitors additional exposure and marketing opportunitiesGrowing the show’s bottom line