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My Presentation for SES New York 2011 on Content Marketing: Social Media Strategy Tactics & Best Practices

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Social Media Content Strategy Tactics and Best Practices David Carter Founder, Chief Technology Officer @dkrcarter [email_address] Ā© 2009 Awareness
Agenda ,[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Strategy Purpose: Linking Your Strategy to Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Ā© 2009 Awareness CONFIDENTIAL
Ā© 2009 Awareness CONFIDENTIAL
Traditional Ways of Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Traditional Ways of Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL Owned Media Owned Media Paid Media Paid Media Owned Media Owned Media ļƒ  Earned Media Owned Media ļƒ  Earned Media Owned Media ļƒ  Earned Media Owned Media ļƒ  Earned Media
Traditional Ways of Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL Owned Media Owned Media Paid Media Paid Media Owned Media Owned Media ļƒ  Earned Media Owned Media ļƒ  Earned Media Owned Media ļƒ  Earned Media Owned Media ļƒ  Earned Media Do This Now
Listen/Converse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Ā© 2009 Awareness CONFIDENTIAL
Track Everything! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Link Between Content Marketing & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8:35
Why Bother With Social Media - Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Why Bother With Social Media - Friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Why Bother With Social Media - SEO Ā© 2009 Awareness CONFIDENTIAL
The Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
Capturing Social Registrations (Facebook) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL
8 Steps to Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ā© 2009 Awareness CONFIDENTIAL

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My Presentation for SES New York 2011 on Content Marketing: Social Media Strategy Tactics & Best Practices