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Mediatek: Ignites Mobile Internet Possibilities
1.
Ignites Mobile Internet
Possibilities -Mobile Internet Services So Affordable to Emerging Market- Copyright © MediaTek Inc. All rights reserved.
2.
Industry Growth Drivers
Overtime … Increasing Integration ▪ Better Processing Power • Lower Prices ▪ Improved User interface • Expanded Services ▪ Smaller form Factors 10X More Devices … Cell Phone 1,000,000 Mobile Games 100,000 Internet PDA Smart Phone Desktop 10,000 Internet iPAD Kindle 1,000 PC 10B+ Units ?? Tablet Car Electronics 100 1B+ Units Microcomputer Mobile Video 100MM+ Units 10 Home Entertainment 10MM+ Units Mainframe Wireless Home App. 1 1MM+ Units And more…. 1960 1970 1980 1990 2000 2010 2020 Copyright © MediaTek Inc. All rights reserved. 2 Source: ITU, Morgan Stanley Research 2011
3.
Mobile Subscriber Growth
2012 - 2016 Mainly from the Emerging Market Mobile Subscriber (in M) CAGR 2011-2016 Developed Market Emerging Market (ex. China) China Global: 5.3% 8000 7292 7521 6694 7026 6295 China: 8.6% 5821 6000 EM (ex China): 4000 5.3% 2000 DM: 1.7% 0 2011 2012F 2013F 2014F 2015F 2016F Source: BMI 2012/5 Copyright © MediaTek Inc. All rights reserved. 3
4.
Mobile Internet Strongly
Growing in Emerging Markets Key Findings: 1. Worldwide, mobile Internet accounts for 10.01 percent of total Internet usage, having increased from just 3.81 percent in 2010 2. Asia is most active, accounting for almost 18 percent of total net usage 3. Web-enabled feature phones are more significant in regions like Africa and Asia, where smartphones are still financially out of reach for many. Mobile Internet plays a main driving force to spur internet usage & internet biz in emerging markets Copyright © MediaTek Inc. All rights reserved. 4
5.
MRE (MAUI Runtime
Environment) Booms Mobile Internet Penetration… ▪ The door to A New Blue Ocean ▪ More possibilities for Value Differentiations ▪ Bring affordable & dynamic services to Emerging Markets SMART-FEATURE PHONE POWERED BY MRE Copyright © MediaTek Inc. All rights reserved. 5 *MRE is a Middleware platform designed for MediaTek’s Feature-phone
6.
MRE Benefits to
Mobile Internet in Emerging Market 1. Cost efficiency 2. Higher performance 3. More flexibility 4. Solution scale-able to entry segment 5. Optimized to deliver mobile internet services Copyright © MediaTek Inc. All rights reserved. 6
7.
Partnership with World-Leading
Internet Providers • Global Strategic Partnership to enabling emerging market massive users to access mobile internet much easier and more affordable via Smart-feature phone solution powered by MRE • MediaTek as an ecosystem facilitator Copyright © MediaTek Inc. All rights reserved. 7
8.
Open to The
Public – MRE Developer Forum ▪ http://developer.mediatek.com/mre/en Copyright © MediaTek Inc. All rights reserved. 8
9.
Hundreds MRE Devices
In Worldwide Market Copyright © MediaTek Inc. All rights reserved. 9
10.
www.mediatek.com Copyright © MediaTek
Inc. All rights reserved.
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