O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

8 de 20 Anúncio

8©2014 Extole Inc. All Rights Extole 2015 referral_guide

Baixar para ler offline

8©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
3. GIVE DIFFERENT FOLKS DIFFERENT
STROKES
Your customers don’t move to the beat of
just one drum. They refer at different rates,
to different friends. Recognize this and use it
to your advantage. Like with other marketing
initiatives, you can successfully motivate
different segments of your customer base with
targeted messaging, creative, and rewards.
Give customers the chance to share where
they’re most likely to see it, whether that’s
in-store, in print, digitally, or a cross-channel
combination.
Coddle your top everyday advocates
Referral marketing isn’t affiliate marketing. In
fact, in retail, spending on affiliate marketing
is falling while spending on referrals is rising.
Advocates and affiliates differ in another key
way: advocates aren’t waiting for you to cut
a commission check every month. They’re
people, customers who happen to do you
the huge favor of driving extra revenue.
You reward them in return. Treat your top
advocates differently from the rest. Give
them something extra-special that they can’t
get anywhere else. Product exclusives...extra
discounts...insider access...the opportunities
are boundless. Be creative. Surprise and
delight them!
Referral marketing
Affiliate marketing
Share of retail marketers
19% 21% 22% 24% 25%
24%
21%
21%
24%
Will spend more
Will spend less
SPENDONTACTICSVS.LASTYEAR

8©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
3. GIVE DIFFERENT FOLKS DIFFERENT
STROKES
Your customers don’t move to the beat of
just one drum. They refer at different rates,
to different friends. Recognize this and use it
to your advantage. Like with other marketing
initiatives, you can successfully motivate
different segments of your customer base with
targeted messaging, creative, and rewards.
Give customers the chance to share where
they’re most likely to see it, whether that’s
in-store, in print, digitally, or a cross-channel
combination.
Coddle your top everyday advocates
Referral marketing isn’t affiliate marketing. In
fact, in retail, spending on affiliate marketing
is falling while spending on referrals is rising.
Advocates and affiliates differ in another key
way: advocates aren’t waiting for you to cut
a commission check every month. They’re
people, customers who happen to do you
the huge favor of driving extra revenue.
You reward them in return. Treat your top
advocates differently from the rest. Give
them something extra-special that they can’t
get anywhere else. Product exclusives...extra
discounts...insider access...the opportunities
are boundless. Be creative. Surprise and
delight them!
Referral marketing
Affiliate marketing
Share of retail marketers
19% 21% 22% 24% 25%
24%
21%
21%
24%
Will spend more
Will spend less
SPENDONTACTICSVS.LASTYEAR

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Quem viu também gostou (20)

Anúncio

Semelhante a Extole 2015 referral_guide (20)

Mais recentes (20)

Anúncio

×