O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

5 de 20 Anúncio

5©2014 Extole Inc. All Rights Extole 2015 referral_guide

Baixar para ler offline

5©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
YOUR GOAL:
MAKE REFERRALS
PART OF YOUR BRAND
The more integrated referrals are into
customers’ experience with your brand, the
more referrals are going to drive acquisition
and revenue for you. Why? Because ubiquity
equals greater awareness, and greater
awareness drives increased participation.
That’s why it’s important to make your referral
program easy for people to find, easy to use,
and compelling to participate in.
Take Uber’s program, for example. It’s
prominent: it gets a top-level menu spot in the
app (“Free Rides,” alongside a sharing icon),
along with promotion like the seasonal overlay
that greeted users when they opened their
apps around holiday time (third image at left).
It’s easy to use: one click on the menu item or
promo overlay takes you to the sharing screen,
where sharing just takes a single tap. And
it’s compelling: the reward for referring each
friend is a free ride. Uber encourages every
user to participate by making the referral
experience a quick, frictionless way to earn
something of value.
How can you build a program as good as this?
Follow these best practices.

5©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
YOUR GOAL:
MAKE REFERRALS
PART OF YOUR BRAND
The more integrated referrals are into
customers’ experience with your brand, the
more referrals are going to drive acquisition
and revenue for you. Why? Because ubiquity
equals greater awareness, and greater
awareness drives increased participation.
That’s why it’s important to make your referral
program easy for people to find, easy to use,
and compelling to participate in.
Take Uber’s program, for example. It’s
prominent: it gets a top-level menu spot in the
app (“Free Rides,” alongside a sharing icon),
along with promotion like the seasonal overlay
that greeted users when they opened their
apps around holiday time (third image at left).
It’s easy to use: one click on the menu item or
promo overlay takes you to the sharing screen,
where sharing just takes a single tap. And
it’s compelling: the reward for referring each
friend is a free ride. Uber encourages every
user to participate by making the referral
experience a quick, frictionless way to earn
something of value.
How can you build a program as good as this?
Follow these best practices.

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Quem viu também gostou (20)

Anúncio

Semelhante a Extole 2015 referral_guide (20)

Mais recentes (20)

Anúncio

×