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20©2014 Extole Inc. All Rights Extole 2015 referral_guide

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20©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
For retail, it also drives retention
Referrals help retailer marketers retain
customers as well as acquire them (Figs. 6, 7).
Retail marketers believe referral marketing
provides additional benefits for their existing
customers and followers, too.
54% say referrals are a way to
reward existing customers
50% say referrals are a way
for their existing customers
to share rewards with
their friends
46% say referrals help
capitalize on their social
follower base
social media marketing
referral marketing
search engine optimization
email marketing
display advertising
paid search
digital video advertising
mobile advertising
affiliate marketing
content marketing
Share of respondents listing program in top 3
0% 13% 25% 38% 50%
16%
18%
22%
22%
24%
27%
31%
32%
32%
50%
MOSTEFFECTIVEATACQUIRINGCUSTOMERS
Figure 6: Retail marketing acquisition techniques
email marketing
social media marketing
referral marketing
mobile advertising
display advertising
digital video advertising
search engine optimization
affiliate marketing
content marketing
paid search
Share of respondents listing program in top 3
0% 15% 30% 45% 60%
11%
18%
18%
20%
22%
23%
27%
29%
46%
51%
MOSTEFFECTIVEATRETAININGCUSTOMERS
Figure 7: Retail marketing retention techniques

20©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
For retail, it also drives retention
Referrals help retailer marketers retain
customers as well as acquire them (Figs. 6, 7).
Retail marketers believe referral marketing
provides additional benefits for their existing
customers and followers, too.
54% say referrals are a way to
reward existing customers
50% say referrals are a way
for their existing customers
to share rewards with
their friends
46% say referrals help
capitalize on their social
follower base
social media marketing
referral marketing
search engine optimization
email marketing
display advertising
paid search
digital video advertising
mobile advertising
affiliate marketing
content marketing
Share of respondents listing program in top 3
0% 13% 25% 38% 50%
16%
18%
22%
22%
24%
27%
31%
32%
32%
50%
MOSTEFFECTIVEATACQUIRINGCUSTOMERS
Figure 6: Retail marketing acquisition techniques
email marketing
social media marketing
referral marketing
mobile advertising
display advertising
digital video advertising
search engine optimization
affiliate marketing
content marketing
paid search
Share of respondents listing program in top 3
0% 15% 30% 45% 60%
11%
18%
18%
20%
22%
23%
27%
29%
46%
51%
MOSTEFFECTIVEATRETAININGCUSTOMERS
Figure 7: Retail marketing retention techniques

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