O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Carregando em…3
×

Confira estes a seguir

18 de 20 Anúncio

18©2014 Extole Inc. All Rights Extole 2015 referral_guide

Baixar para ler offline

18©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
APPENDIX:
THE NUMBERS
SAY "DO THIS
NOW"
Gigaom Research's June 2014 report,
"Workhorses and dark horses: digital tactics
for customer acquisition" details the results of
a survey of 300 digital marketers regarding
the tactics they used to hit their goals across
the funnel, from awareness to acquisition
to conversion to retention. They found that
marketers’ main goal is acquisition (Fig. 2)
and that referral marketing is one of the most
effective tactics for achieving it.
In August 2014, Extole asked similar questions
of just over 300 retail digital marketers. The
results were nearly the same: acquisition is
retail marketers’ primary goal, followed closely
by retention (Fig. 3), and referral marketing is
a top tactic for hitting both goals.
Awareness
Acquisition
Conversion
Retention
Share of respondents saying “extremely” or “fairly” important (Percent)
0 10 20 30 40 50 60 70 80 90 100
84
72
91
90
IMPORTANCEOFDIGITALMARKETINGOBJECTIVES
Figure 2: Digital marketing goals
ACQUISITIONANDRETENTIONARETOPGOALS
Awareness
Acquisition
Conversion
Retention
Share of respondents ranking objective as "fairly" or "extremely" important
76.0% 78.8% 81.5% 84.3% 87.0%
85%
84%
86%
77%
Figure 3: Retail marketing goals

18©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
APPENDIX:
THE NUMBERS
SAY "DO THIS
NOW"
Gigaom Research's June 2014 report,
"Workhorses and dark horses: digital tactics
for customer acquisition" details the results of
a survey of 300 digital marketers regarding
the tactics they used to hit their goals across
the funnel, from awareness to acquisition
to conversion to retention. They found that
marketers’ main goal is acquisition (Fig. 2)
and that referral marketing is one of the most
effective tactics for achieving it.
In August 2014, Extole asked similar questions
of just over 300 retail digital marketers. The
results were nearly the same: acquisition is
retail marketers’ primary goal, followed closely
by retention (Fig. 3), and referral marketing is
a top tactic for hitting both goals.
Awareness
Acquisition
Conversion
Retention
Share of respondents saying “extremely” or “fairly” important (Percent)
0 10 20 30 40 50 60 70 80 90 100
84
72
91
90
IMPORTANCEOFDIGITALMARKETINGOBJECTIVES
Figure 2: Digital marketing goals
ACQUISITIONANDRETENTIONARETOPGOALS
Awareness
Acquisition
Conversion
Retention
Share of respondents ranking objective as "fairly" or "extremely" important
76.0% 78.8% 81.5% 84.3% 87.0%
85%
84%
86%
77%
Figure 3: Retail marketing goals

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Quem viu também gostou (20)

Anúncio

Semelhante a Extole 2015 referral_guide (20)

Mais recentes (20)

Anúncio

×