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10©2014 Extole Inc. All Rights Extole 2015 referral_guide

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10©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
5. NUKE YOUR MICROSITE
Microsites were the darling of the Internet...
before mobile became dominant. Now they’re
like warmed-over buffets: edible, but far from
advisable. Instead, keep people on your page
at all times by showing the sharing experience
as part of it.
Customers are 300% more likely to share when
the sharing experience appears on the same
page vs. on a dedicated landing page.
When coming from an offsite call to action,
like an email, customers are 8% more likely to
share from a lightbox landing experience than
from a dedicated landing page.
6. MAKE SHARING AUTOMATIC (WELL,
ALMOST)
Your post-purchase thank you page is
the perfect place to present the referral
opportunity. After all, your customer was
just excited enough to spend money on your
product and is now full of anticipation about
receiving it. You can make it even more
likely they’ll refer by automatically popping
the sharing experience over this page. Our
internal data show it can increase conversions
per impression by 16x.

10©2014 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
5. NUKE YOUR MICROSITE
Microsites were the darling of the Internet...
before mobile became dominant. Now they’re
like warmed-over buffets: edible, but far from
advisable. Instead, keep people on your page
at all times by showing the sharing experience
as part of it.
Customers are 300% more likely to share when
the sharing experience appears on the same
page vs. on a dedicated landing page.
When coming from an offsite call to action,
like an email, customers are 8% more likely to
share from a lightbox landing experience than
from a dedicated landing page.
6. MAKE SHARING AUTOMATIC (WELL,
ALMOST)
Your post-purchase thank you page is
the perfect place to present the referral
opportunity. After all, your customer was
just excited enough to spend money on your
product and is now full of anticipation about
receiving it. You can make it even more
likely they’ll refer by automatically popping
the sharing experience over this page. Our
internal data show it can increase conversions
per impression by 16x.

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