O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Advanced List Building for Social Media Marketers<br />WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET<br />Chris Brogan, Jason Kea...
INTRODUCING<br />Your Hosts…<br />2<br />
CHRIS BROGAN<br />Flickr: C.C. Chapman<br />
JASON KEATH<br />Flickr: Jason Keath<br />
PETER SHANKMAN<br />
DJ WALDOW<br />
THE NEXT 52 MINUTES<br />The secret to every internet marketing campaign since Al Gore created a series of tubes for us to...
8<br />
Prominent placement of list “ask”<br />9<br />
Prominent placement of list “ask”<br />10<br />
Prominent placement of list “ask”<br />11<br />
Excellent blog content; further detail in email.<br />12<br />
Communicate WITH not AT your audience<br />13<br />
Communicate WITH not AT your audience<br />14<br />
Communicate WITH not AT your audience<br />15<br />
Communicate WITH not AT your audience<br />16<br />
Unique Value Offers<br />17<br />
Promise email subscribers “first look.”<br />Subject Line: Exclusive savings just for our e-mail subscribers<br />18<br />
Promise email subscribers “first look.”<br />Subject Line: FREE Mug! 48-Hour Email Exclusive!<br />19<br />
Promise email subscribers “first look.”<br />Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties<br />2...
Reward current members, randomly.<br />Flickr: maryandjc<br />21<br />
Reward current members, randomly.<br />Photo from Tim Brechlin<br />22<br />
Webinars. Events. Product Launches.<br />23<br />
Webinars. Events. Product Launches.<br />24<br />
Webinars. Events. Product Launches.<br />25<br />
Use social sites to embed sign up links/forms.<br />26<br />
Use social sites to embed sign up links/forms.<br />Creative use of an email signature!<br />27<br />
Use social sites to embed sign up links/forms.<br />28<br />
Use social sites to embed sign up links/forms.<br />29<br />
Use social sites to embed sign up links/forms.<br />30<br />
The “One Slide Has It All” … Slide<br />8 List Building Suggestions<br />Prominent placement of list “ask”.<br />Excellent...
www.blueskyfactory.com/list<br />
Shankman.com<br />ChrisBrogan.com<br />Flickr: Jason Keath<br />Flickr: C.C. Chapman<br />SocialFresh.com<br />BlueSkyFact...
Próximos SlideShares
Carregando em…5
×

Advanced Email List Building For Social Media Marketers

2.621 visualizações

Publicada em

Advanced Email List Building For Social Media Marketers. These are the slides for the webinar I hosted with Chris Brogan, Jason Keath, and Peter Shankman on June 29, 2011.

Details: http://blog.blueskyfactory.com/webinars-and-podcasts/epic-email-list-building-webinar/ and http://blog.blueskyfactory.com/webinars-and-podcasts/a-blockbuster-with-a-different-kind-of-awesome/

Publicada em: Negócios, Tecnologia
  • Seja o primeiro a comentar

Advanced Email List Building For Social Media Marketers

  1. 1. Advanced List Building for Social Media Marketers<br />WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET<br />Chris Brogan, Jason Keath, Peter Shankman& DJ Waldow<br />#BSFW<br />A Blue Sky Factory Webinar<br />Subscribe to email alerts about future webinars<br />
  2. 2. INTRODUCING<br />Your Hosts…<br />2<br />
  3. 3. CHRIS BROGAN<br />Flickr: C.C. Chapman<br />
  4. 4. JASON KEATH<br />Flickr: Jason Keath<br />
  5. 5. PETER SHANKMAN<br />
  6. 6. DJ WALDOW<br />
  7. 7. THE NEXT 52 MINUTES<br />The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing:<br />Your email list. <br />7<br />
  8. 8. 8<br />
  9. 9. Prominent placement of list “ask”<br />9<br />
  10. 10. Prominent placement of list “ask”<br />10<br />
  11. 11. Prominent placement of list “ask”<br />11<br />
  12. 12. Excellent blog content; further detail in email.<br />12<br />
  13. 13. Communicate WITH not AT your audience<br />13<br />
  14. 14. Communicate WITH not AT your audience<br />14<br />
  15. 15. Communicate WITH not AT your audience<br />15<br />
  16. 16. Communicate WITH not AT your audience<br />16<br />
  17. 17. Unique Value Offers<br />17<br />
  18. 18. Promise email subscribers “first look.”<br />Subject Line: Exclusive savings just for our e-mail subscribers<br />18<br />
  19. 19. Promise email subscribers “first look.”<br />Subject Line: FREE Mug! 48-Hour Email Exclusive!<br />19<br />
  20. 20. Promise email subscribers “first look.”<br />Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties<br />20<br />
  21. 21. Reward current members, randomly.<br />Flickr: maryandjc<br />21<br />
  22. 22. Reward current members, randomly.<br />Photo from Tim Brechlin<br />22<br />
  23. 23. Webinars. Events. Product Launches.<br />23<br />
  24. 24. Webinars. Events. Product Launches.<br />24<br />
  25. 25. Webinars. Events. Product Launches.<br />25<br />
  26. 26. Use social sites to embed sign up links/forms.<br />26<br />
  27. 27. Use social sites to embed sign up links/forms.<br />Creative use of an email signature!<br />27<br />
  28. 28. Use social sites to embed sign up links/forms.<br />28<br />
  29. 29. Use social sites to embed sign up links/forms.<br />29<br />
  30. 30. Use social sites to embed sign up links/forms.<br />30<br />
  31. 31. The “One Slide Has It All” … Slide<br />8 List Building Suggestions<br />Prominent placement of list “ask”.<br />Excellent blog content; further detail in email.<br />Communicate WITH not AT your audience.<br />Unique Value Offers.<br />Promise email subscribers “first look.”<br />Reward current members, randomly.<br />Webinars. Events. Product Launches.<br />Use social sites to embed sign up links/forms.<br />31<br />
  32. 32. www.blueskyfactory.com/list<br />
  33. 33. Shankman.com<br />ChrisBrogan.com<br />Flickr: Jason Keath<br />Flickr: C.C. Chapman<br />SocialFresh.com<br />BlueSkyFactory.com<br />33<br />

×