In this presentation, David Jenyns talks about using autoresponders for your business. He teaches about the techniques that you can maximise this constant sales machine. You can visit http://www.melbourneseoservices.com/seo-quote-contact/seo-faqs/ for more of your internet marketing questions.

1. AUTORESPONDERS
The Constant Sales Machine

2. WHY CREATE A WHITE PAPER
• Most people come and go
• Trust is the biggest hurdle
• Capture their email
• Position yourself as an expert
• Build the rapport
• Law of reciprocity & micro commitment

3. HOWTO CRAFT ONE
• Get inside the client’s head - Barneys
• It's about them, not you
• The magic number 3, 5, 7
• Introduce your business at the end
• Remember the call to action
• e.g. Melbourne SEO Manifesto

4. PROMOTETHE HECK OUT OF IT
• Self hosted vs service
• Use aweber.com / getresponse.com
• Make them an offer
• Get a nice graphic
• Have a link to it on all pages / above the fold

5. AUTOMATIC SALES MACHINE
• Free report (day 1)!
• Who we are (day 3)
• Services we offer (day 6)
• Can I help? (day 7)
• Testimonials (day 10)
• Good content (day 14)
• Make them an offer (day 18)
• Keep adding content
(ever couple weeks)
• Get 12 months worth

6. EMAILSTHAT CONVERT
• Multi modes: text, video, audio, pdf
• Short and to the point
• Conversational / personal tone
• Write to a friend
• Read it aloud and then re-read it
• Optimise your landing page

7. ANATOMY OF AN EMAIL
• From
• Subject:
• Personalisation {firstname}
• Link at the top, bottom and middle
• Call to action
• Using "====="
• 64 characters long

8. EXAMPLE

9. DATABASE GOLDMINE
• Survey your list - trading database
• 4 day cash machine - MFC launch
• Product launches -TYTP launch
• Affiliate promotion - OTM launch

10. EXTRA BITS & PIECES
• Meta-Formula.com example
• List & Profits
• Send out cards

11. QUESTIONS