FMCG Industry outline in India.

1. P R E S E N T E D B Y –
D I V Y A N S H J A I N
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FMCG Industry

2. Predicting Sales Of Fast-Moving
Consumer Goods In India
Nielsen predicts that India’s FMCG industry will grow from
$37 billion in 2013 to $49 billion in 2016.
Indian FMCG industry expected to grow 7% in 2014, 10% in
2015 and about 12% in 2016, taking the sales in 2016 to $49
billion.
Distribution growth, innovations around sachet offerings,
employment rates and index of industrial production (IIP)
are key influencers of FMCG sales in India.

3. Rural – set to rise
 Rural areas expected to be the major driver for FMCG, as
growth continues to be high in these regions. Rural areas
saw a 16 per cent, as against 12 per cent rise in urban
areas.
 Most companies rushed to capitalize on this, as they
quickly went about increasing direct distribution and
providing better infrastructure. Companies are also
working towards creating specific products specially
targeted for the rural market.

4. What are FMCG goods ?
 FMCG goods are popularly known as consumer packaged goods. Items
in this category include all consumables (other than groceries/pulses)
people buy at regular intervals.
 The most common in the list are toilet soaps, detergents, shampoos,
toothpaste, shaving products, shoe polish, packaged foodstuff, and
household accessories and extends to certain electronic goods. These
items are meant for daily of frequent consumption and have a high
return.

5. Top Companies
 The top Indian FMCG brands are:
 1.Hindustan Unilever Ltd.
2. ITC
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8. Britannia Industries

6. Growth and key factors
 Another key factor today is – speed. Today's consumer wants
packaged goods that work better, faster, and smarter. The “
need for speed" trend highlights the importance of speed as a
potentially decisive purchase factor for packaged goods products in a
world where distinctions between products are shrinking.
 It is also the fourth largest sector in the Indian economy and has grown
at an annual average of about 11 per cent over the last decade

7. Road Ahead
 FMCG brands would need to focus on R&D and innovation as a
means of growth. Companies that continue to do well would be the ones
that have a culture that promotes using customer insights to create
either the next generation of products or in some cases, new product
categories.
 The Wellness consumer, nutrition foods, beverages and supplements
comprise a INR 145 billion to 150 billion market in India, is growing at
a CAGR of 10 to 12%.

8. Thank you