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Digital engagement at DIUS:  smarter conversations, better outcomes Steph Gray, Head of Social Media & Stakeholder Engagem...
How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li...
How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li...
What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul...
What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul...
How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><l...
How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><l...
What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li...
What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li...
How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul>...
How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul>...
Social media = conversations
Profiles Self-publishing Networks Sharing Comments Reuse
Digital engagement =  public service use of social media to discuss  ideas with customers & partners, deliver information ...
Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individu...
Why digital engagement matters <ul><li>Changing media consumption trends </li></ul><ul><li>News, debate, feedback are movi...
Having more interesting, open  conversations  with our partners and customers can help us to  understand  the issues more ...
<ul><li>Listening to public debate </li></ul><ul><li>Identifying issues and influencers </li></ul><ul><li>Gathering ideas ...
Listening Sharing Conversing Collaborating Reading blogs, searching social networks, subscribing to feeds Publishing docum...
Audiences’ networks PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Partners’ networks Corporate social  media channels Corpora...
URL: google.com
URL: netvibes.com/cabinetoffice
URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson
URL: talk.dius.gov.uk/blogs/studentlistening
URL: interactive.dius.gov.uk/innovationnation
URL: talk.dius.gov.uk/blogs/studentlistening
URL: talk.dius.gov.uk/blogs/adultlearning
URL: thestudentroom.com/maturestudents
URL: altogethernow.ning.com
 
Making it happen
Awareness Interest Need Access What are these approaches? Capability How could we apply them to our work? Where are the op...
Educate Enable Engage Promote
<ul><li>Interactive websites need interactive organisations </li></ul><ul><li>Focus on the content, not the platform </li>...
What does the future hold?
Customer feedback and ideas online URL: en.community.dell.com
Services based on trust and reviews URL: couchsurfing.com
Public servants doing it for themselves URL: twitter.com/marilyneb
http://sandbox.dius.gov.uk http://blog.helpfultechnology.com   (personal)
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Scottish Government 'Digital Summit' 29-May-09

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Slides presented by Steph Gray to Scottish Government seminar on social media

Publicada em: Tecnologia, Design
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Scottish Government 'Digital Summit' 29-May-09

  1. 1. Digital engagement at DIUS: smarter conversations, better outcomes Steph Gray, Head of Social Media & Stakeholder Engagement [email_address] 020 3300 8166
  2. 2. How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li></ul>Source: Forrester for DIUS, Aug 2008
  3. 3. How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li></ul>Source: Forrester for DIUS, Aug 2008
  4. 4. What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
  5. 5. What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
  6. 6. How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
  7. 7. How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008
  8. 8. What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li></ul>Source: Jigsaw for DIUS, Apr 2009
  9. 9. What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li></ul>Source: Jigsaw for DIUS, Apr 2009
  10. 10. How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul><li>81% </li></ul>Source: Jigsaw for DIUS, Apr 2009
  11. 11. How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul><li>81% </li></ul>Source: Jigsaw for DIUS, Apr 2009
  12. 12. Social media = conversations
  13. 13. Profiles Self-publishing Networks Sharing Comments Reuse
  14. 14. Digital engagement = public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action
  15. 15. Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individuals, rather than organisations
  16. 16. Why digital engagement matters <ul><li>Changing media consumption trends </li></ul><ul><li>News, debate, feedback are moving online </li></ul><ul><li>Policymaking becoming more networked </li></ul><ul><li>Demand for fast and cheap insight </li></ul><ul><li>Rising expectations of participation </li></ul>
  17. 17. Having more interesting, open conversations with our partners and customers can help us to understand the issues more clearly, make better policy and deliver it more effectively. The DIUS vision for digital engagement:
  18. 18. <ul><li>Listening to public debate </li></ul><ul><li>Identifying issues and influencers </li></ul><ul><li>Gathering ideas </li></ul><ul><li>Understanding problems </li></ul><ul><li>Prioritising areas for action </li></ul><ul><li>Bringing policy coalition together </li></ul><ul><li>Designing solutions </li></ul><ul><li>Refining policy proposals </li></ul><ul><li>Extending communications reach & span </li></ul><ul><li>Rapid, cost-effective delivery channels </li></ul><ul><li>Evaluation and feedback </li></ul><ul><li>Sustaining relationships </li></ul>
  19. 19. Listening Sharing Conversing Collaborating Reading blogs, searching social networks, subscribing to feeds Publishing documents and data, uploading podcasts and photos Commenting in forums, blogging, answering questions Developing partnerships, drafting documents, facilitating 3rd party activity
  20. 20. Audiences’ networks PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Partners’ networks Corporate social media channels Corporate website & Directgov/ BL Collab-oration spaces Intranet
  21. 21. URL: google.com
  22. 22. URL: netvibes.com/cabinetoffice
  23. 23. URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson
  24. 24. URL: talk.dius.gov.uk/blogs/studentlistening
  25. 25. URL: interactive.dius.gov.uk/innovationnation
  26. 26. URL: talk.dius.gov.uk/blogs/studentlistening
  27. 27. URL: talk.dius.gov.uk/blogs/adultlearning
  28. 28. URL: thestudentroom.com/maturestudents
  29. 29. URL: altogethernow.ning.com
  30. 31. Making it happen
  31. 32. Awareness Interest Need Access What are these approaches? Capability How could we apply them to our work? Where are the opportunities for me? Can I use the tools? How do I do it? RECOGNITION IMPLEMENTATION
  32. 33. Educate Enable Engage Promote
  33. 34. <ul><li>Interactive websites need interactive organisations </li></ul><ul><li>Focus on the content, not the platform </li></ul><ul><li>Be honest about purpose, scope and boundaries </li></ul><ul><li>Moderate sensitively and protect carefully </li></ul><ul><li>Make it enjoyable: not a creepy treehouse </li></ul>Lessons learned
  34. 35. What does the future hold?
  35. 36. Customer feedback and ideas online URL: en.community.dell.com
  36. 37. Services based on trust and reviews URL: couchsurfing.com
  37. 38. Public servants doing it for themselves URL: twitter.com/marilyneb
  38. 39. http://sandbox.dius.gov.uk http://blog.helpfultechnology.com (personal)

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