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Distimo Month Report Webinar November 2012 (Top Global Brands)

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Distimo Month Report Webinar November 2012 (Top Global Brands)

  1. 1. DISTIMO WEBINAR NOVEMBER 5, 2012THE 2012 TOP 100 GLOBAL BRANDS APPLE APP STORE PERFORMANCE HENDRIK KOEKKOEK ANALYST VINCENT HOOGSTEDER CEO
  2. 2. Content Month Report Findings •  Brand visibility in the Apple App Store •  Most downloaded apps in the Apple App Store by top brands •  Division of app downloads across countries of global brands in the App Store Distimo App Analytics •  Demo: monitoring the market
  3. 3. Brand visibility in the Apple App StoreAll brands increased the number of apps during last year
  4. 4. Brand visibility in the Apple App Store88 brands now have an app available in the Apple App Store
  5. 5. Most downloaded apps in the Apple App Store by top brandsFour brands dominate the top 10 most downloaded apps
  6. 6. Most downloaded apps in the Apple App Store by top brandsIKEA most successful app for promotional purposes only: 10% of Youtube
  7. 7. Most downloaded apps in the Apple App Store by top brandsStarbucks: successful promotion by adding useful features: 19% of Youtube
  8. 8. Most downloaded apps in the Apple App Store by top brandsMost valuable brands not most successful in Apple App Store
  9. 9. Most downloaded apps in the Apple App Store by top brandsApple and Google in top five most valuable brands and top five most downloaded
  10. 10. Division of app downloads across countries of global brandsSome ‘global’ brands are ‘local’ in terms of app downloads
  11. 11. Division of app downloads across countries of global brandsGE most global brand in terms of app downloads
  12. 12. DISTIMOApp AnalyticsDistimo App A DEMO HTTP://ANALYTICS.DISTIMO.COM
  13. 13. THANK YOU MORE INFO ABOUT OUR REPORTS & ANALYTICS: WWW.DISTIMO.COMCONTACTSHENDRIK KOEKKOEK VINCENT HOOGSTEDERMAIL: HENDRIK@DISTIMO.COM MAIL: VINCENT@DISTIMO.COMTWITTER: @HENDRIKKOEKKOEK TWITTER: @HOOGSTEDER

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