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Introduction to Social Media

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Introduction to Social Media

  1. 1. New Media and Social Change <ul><li>Using Web-Based Technologies for Vocational Development </li></ul>Presented by Michele Martin March 25, 2011
  2. 2. @michelemmartin I’m Michele
  3. 3. To join, send email to discoverabilitynj@gmail.com
  4. 4. www.discoverabilitynj.org
  5. 5. @discoverability
  6. 6. https://www.facebook.com/pages/DiscoverAbility-NJ
  7. 8. Objectives <ul><li>Discuss some statistics </li></ul><ul><li>Review some basic social media tools </li></ul><ul><li>Discuss how they can be used to support customer service </li></ul><ul><li>Discuss how they can be used to support job search </li></ul>
  8. 9. Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates 86% of employers said positive online identity would positively impact hiring decision. 70% of employers have rejected a candidate due to “digital dirt”
  9. 10. <ul><li>92% currently use or plan to use social media to recruit. </li></ul><ul><li>1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring. </li></ul><ul><li>58% have successfully hired candidates through social networking sites. </li></ul><ul><li>36% say they plan to spend LESS on job boards. </li></ul><ul><li>38% say the plan to spend LESS on external recruiters. </li></ul>
  10. 13. Individuals with disabilties. . . <ul><li>30% go online, compared to 66% of general population </li></ul><ul><li>Somewhat related to socio-economic class and type of disability </li></ul><ul><li>More likely to search for health information, government programs and play games </li></ul><ul><li>Less likely to use Internet for job search </li></ul><ul><li>Barriers are technical and educational—lack of knowledge </li></ul>Source : The Disability Divide in Internet Access and Use , 2006
  11. 14. What Are the Tools?
  12. 15. Web 1.0 <ul><li>One way communication </li></ul><ul><li>Static home pages </li></ul><ul><li>Organizational control </li></ul><ul><li>Minimal multimedia </li></ul><ul><li>Site as destination </li></ul><ul><li>“ Push” </li></ul>
  13. 16. Web 2.0 <ul><li>Conversation </li></ul><ul><li>Dynamic content </li></ul><ul><li>User contributions </li></ul><ul><li>Multimedia-rich </li></ul><ul><li>Outposts on the web </li></ul><ul><li>“ Pull” </li></ul>
  14. 17. Key Features <ul><li>Require minimal technical skills—no programming </li></ul><ul><li>Facilitate connections, sharing, collaboration—2-way communication! </li></ul><ul><li>Privacy and control settings </li></ul><ul><li>Different platforms support different online goals/tasks </li></ul><ul><li>Support/facilitate multimedia sharing </li></ul><ul><li>Varying levels of accessibility </li></ul><ul><li>FREE or very low-cost </li></ul>
  15. 18. Social Networks <ul><li>Platform for connecting to people who share interests, etc. </li></ul><ul><li>Users can create profiles, communicate with other members, share links, info & media </li></ul><ul><li>Users can create “sub-groups” </li></ul><ul><li>Each network has a unique “personality” and features </li></ul>
  16. 19. Blogs <ul><li>Easy publishing platform </li></ul><ul><li>“ Posts”—more timely information </li></ul><ul><li>“ Link Love” </li></ul><ul><li>Commenting to create community </li></ul><ul><li>Easily incorporate/share media </li></ul>
  17. 20. Twitter <ul><li>140 character “tweets” </li></ul><ul><li>“ Followers” & “Following” </li></ul><ul><li>Great for sharing links/tips and making connections </li></ul><ul><li>#Hashtags for events, topics </li></ul><ul><li>Can access via web, mobile, IM. </li></ul>
  18. 21. Photo/Video Sharing <ul><li>Platform for sharing/finding media </li></ul><ul><li>Can create community around media </li></ul><ul><li>Can access via web, on smart phones. </li></ul><ul><li>Embed/linking/download features </li></ul>
  19. 22. Wikis <ul><li>Easy-to-use publishing platform </li></ul><ul><li>More flexible than a blog </li></ul><ul><li>Good for collaborative projects </li></ul><ul><li>Can embed media, documents </li></ul>
  20. 23. Podcasts <ul><li>Pre-recorded audio/video that people can download </li></ul><ul><li>Sign up for automatic updates when new content added. </li></ul>
  21. 24. Screencasts <ul><li>Record computer screen with narration </li></ul><ul><li>Embed in blogs, wikis </li></ul><ul><li>Good for tutorials, demos </li></ul><ul><li>Integrate with other tools, such as Google documents for quizzes. </li></ul>
  22. 25. Google Documents <ul><li>Online document creation & sharing </li></ul><ul><li>Can easily create forms, gather data—can even use to create quizzes! </li></ul><ul><li>Upload/download—compatible with Word, Excel, PPT </li></ul><ul><li>Can create PDF files </li></ul>
  23. 26. Google Alerts
  24. 27. Google Calendar <ul><li>Online calendar </li></ul><ul><li>Can create and share multiple calendars </li></ul><ul><li>Send reminders to email, cell phone </li></ul><ul><li>Get your agenda emailed to you each morning </li></ul><ul><li>Embed calendars in blogs & wikis </li></ul>
  25. 28. For Customer Service
  26. 36. For Job Search
  27. 37. Track job leads, companies, etc.
  28. 38. FORMS
  29. 39. Job Search Calendar
  30. 41. Portfolio
  31. 49. LinkedIn Companion
  32. 50. Company Search
  33. 51. Questions and Answers
  34. 53. LinkedIn Groups
  35. 56. Michele Martin <ul><li>[email_address] </li></ul><ul><li>www.discoverabilitynj.org </li></ul>

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