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4 Powerful Words in Email Marketing

4 Powerful Words in Email Marketing is the last part of 3-series article that shows pointers you need to know in creating email marketing.

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4 Powerful Words in Email Marketing

  1. 1. 4 Powerful Words in Email Marketing<br />www.directmaillettersdoneforyou.com<br />
  2. 2. Introduction<br />4 Powerful Words in Email Marketing<br />For More Information On Copywriting And Increase Your Productivity Levels <br />Table of Contents<br />
  3. 3. You Are Not Alone. <br />This Michael Jackson hit song was a momentous success. <br />4 Powerful Words in Email Marketing<br />
  4. 4. It holds a Guinness World Record as the first song to debut at number one in the 37-year history of Billboard.<br />It was Michael Jackson’s last number one hit song in the US during his lifetime.<br />4 Powerful Words in Email Marketing<br />
  5. 5. “You Are Not Alone” is also the most-opened subject line in an email.<br />This phrase has an open rate of 90% according to Aweber. <br />4 Powerful Words in Email Marketing<br />
  6. 6. These 4 words are very powerful as it has also surpassed the 100% mark many times. <br />The results are always the same whether it is used on emails with diverse topics.<br />4 Powerful Words in Email Marketing<br />
  7. 7. I don’t want to be lonely is a strong statement recognized around the globe. <br />Well, who does want to be alone anyway? <br />The third layer of human needs involves a sense of belongingness. <br />4 Powerful Words in Email Marketing<br />
  8. 8. Humans need to feel a sense of belongingness and acceptance no matter what or where. <br />There are a variety of methods to appeal to your readers in an email subject line. <br />Here are some pointers to avoid sending your messages directly to the spam folder.<br />4 Powerful Words in Email Marketing<br />
  9. 9. Tips on <br />How to Create Compelling <br />Subjects for Email<br />4 Powerful Words in Email Marketing<br />
  10. 10. Remind Your Reader That Someone Is On<br />Their Side.<br />Letting your readers feel that there is someone who understands and cares will make you their unsung hero. <br />Use this subject line to get your email opened and capture their attention. <br />4 Powerful Words in Email Marketing<br />
  11. 11. However, you have to prove that you deserve that attention. <br />You must provide a valuable solution to their issues and concerns. <br />Their feelings of isolation will be eased when you provide a solution to their problems.<br />4 Powerful Words in Email Marketing<br />
  12. 12. Know The Type of Reassurance Your<br />Readers Needs.<br />Respond to your readers’ needs by providing what they truly need. <br />“You Are Not Alone” is effective because it connects to a need of belongingness. <br />4 Powerful Words in Email Marketing<br />
  13. 13. Uncover your readers’ desires by thinking what keeps you up at night. <br />What’s true for you will be likely true for them.<br />Figure this out and everything else follows.<br />4 Powerful Words in Email Marketing<br />
  14. 14. The Power Of Negative Headlines. <br />Negative subject lines and headings are strong motivators.<br /> It alerts them to a potential issue and triggers their curiosity at the same time. <br />Negative headlines are not enough to sell. <br />4 Powerful Words in Email Marketing<br />
  15. 15. It must be reinforced with powerful content that responds directly to their needs.<br />Lend a hand.<br />Answer a problem.<br />Turn worries into a smile.<br />No one will ever be alone again.<br />4 Powerful Words in Email Marketing<br />
  16. 16. Get your free video on<br />"What You Must Know Before Hiring a Copywriter "go to: <br />http://directmaillettersdoneforyou.com <br />Follow Us On Facebook: <br />http://www.facebook.com/directmaillettersdoneforyou <br />And On Twitter:<br />http://twitter.com/DirectMailL<br />4 Powerful Words in Email Marketing<br />

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