Social media sites have become one of the top communications tools on the Internet. These sites are used for personal amusement, which can often get them blocked from your work computer, but they can also be used effectively to promote your business.

1. The Social Media Sites Your Firm Should
Use for Marketing
Social media sites have become one of the top communications tools on the Internet. These
sites are used for personal amusement, which can often get them blocked from your work
computer, but they can also be used effectively to promote your business. With so many
social media sites, you may be wondering which sites your firm should be using to reach out
to colleagues and potential clients?
Where are Your Clients?
One way to choose which social media site to use is to look at the numbers. In late 2014,
Facebook announced they had approximately 1.35 billion monthly active users, which is
about 20 percent of the world's population. Based on sheer numbers alone, your firm should
have a Facebook account.
On Facebook, you can post content from your website like links to articles, your blog or you
can feature videos from your site. You can also post about your firm or the people who work
there to personalize your business to potential or current clients. You can also update
information about the area of law that you practice when there are court decisions or changes
to relevant laws in your local area.
Tweet or Link?
Twitter, which limits posts to 140 characters, has approximately 290 million users. The best
way to use Twitter is to tweet links to your website content and use the 140 characters to
briefly introduce the topic. You can also use Twitter to briefly answer questions from followers
or link to the answers that are on your website.

2. LinkedIn is a social media site that is quickly becoming popular with professionals. In fact, it is
considered the professional's version of Facebook. In addition, there is far less entertainment
options on LinkedIn, so it may be more work friendly. You can use LinkedIn to connect with
colleagues, post your articles or blogs and discuss changes in the law with other lawyers.
This site has about 347 million users.
Draw Attention to Yourself
In order to find potential clients on social media for lawyers in Los Angeles, you have to
get people's attention. The main way you will do this is through your shareable content. If you
write articles or blogs that people like when they read them, they will share it with friends on
social media sites. This will help expand your audience and help you find new clients.
In addition, be a follower. Find people in your area that are a part of your target audience and
follow or like them on social sites. Many people will follow back out of courtesy or at least read
your information before deciding whether to follow you or not. Social media cannot be
ignored, as it can help increase your revenue.
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