Special presentation for Embassies, Trade Missions, Business Associations

1. ©2015 Direct INFO1
Company profile andCompany profile andCompany profile and
methodology overviewmethodology overviewmethodology overview
Special presentation for Embassies, Trade Missions, Business AssSpecial presentation for Embassies, Trade Missions, Business AssSpecial presentation for Embassies, Trade Missions, Business Associationsociationsociations

2. ©2015 Direct INFO2
Company BackgroundCompany Background
Direct INFO
þ Year of Foundation - 1997
þ Russian company with American founder
þ Longtime member of SCIP (Society of Competitive
Intelligence Professionals), AmCham and AEB
þ A leading provider of ad-hoc research to multinationals in
Russia and the CIS
þ Over 400 multinational clients with over 3000 unique
reports
þ Comprehensive product mix with the full-scale of strategic,
corporate and market surveys

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“Your Information Department”
It means that…
þ We conduct exclusive ad-hoc research
þ We provide information support to you
before, during and after project
implementation
þ You decides how deep we should be
involved at each stage of the project
Corporate slogan and standards of workCorporate slogan and standards of work

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Market Segments ServedMarket Segments Served
Diverse experience Outside-In Approach
Ongoing experiences in key economic sectors
… and many other segments and Clients

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Staff and abilitiesStaff and abilities
þ 24 full-time employees
þ All employees have a higher education
þ Among our employees there are specialists both with technical
(including Chemistry etc), and economical background
þ 3 employees have a PhD degree (social, physical-
mathematical, and technical sciences)
þ Knowledge transfer system and databases accumulated during
15 years of work, network of experts and partners in various
fields and industries allows us to carry out research projects of
almost any complexity and scale
þ Self developed software allows us to make reports within a
short period and guarantee maximum accuracy of the results
Trained, educated, and experienced staff

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Flexible methodologies for optimal resultsFlexible methodologies for optimal results
Our general approach: combination of
methodologies and in-depth cross-analysis
þ For each research we develop unique customized
methodology following Client’s needs
þ Desk researches implemented exclusively by
experienced project managers and analysts
of Direct INFO
þ Field researches are controlled by Direct INFO.
Depending on the goal of field work, we assign it to
both own staff and approved subcontractors in
regions
þ Through combination of desk and field research,
quality and cost can always be optimized. Results
may be further improved in close collaboration with
Client.

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Two main research methodologiesTwo main research methodologies
Desk Research
þ Market & Industry
surveys (including
forecast development)
þ Corporate investigation
þ Monitoring
þ Continuous analytical
support
Field Research
(both B2C and B2B):
þ Phone and face-to-face
expert interviews
þ Internet-polling
þ Focus-groups
þ POS/household surveys
þ Retail-audit
þ Mystery shopping

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Methodology: Desk researchMethodology: Desk research
In-depth cross-analysis of secondary sources:
þ Customs statistics’ detailed data (available information about
quantity, value, weight, suppliers, importers, producers, brands,
product descriptions);
þ Official production statistics (product category, production
volumes, producer);
þ Financial statements of market players (Balance sheet, Profit &
Loss statement according to Russian standards of accounting);
þ Reports on relevant subjects;
þ Industry databases & institutions;
þ Specialized press monitoring;
þ Company public reports;
þ Direct INFO internal databases etc.

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þ Work on the basis “declaration-by-
declaration” which implies access to detailed
declaration description allows us to extract
parameters that are not specified in custom
code
þ For example: “Medical device: magnetic-
resonance tomograph for diagnostics of
human internal organs, trade mark HITACHI,
model APERTO, total – 1 set, partly knocked
down”. It is possible to receive information
about product and model to make a specific
segmentation and identify target product /
exclude non-target products
þ Supplier-Receiver Matrix in diagram format
þ Analysis of Producers, Brands, Suppliers,
and Receiver, weight and value
Methodology: Import/Export ResearchMethodology: Import/Export Research
Official external trade statistics

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Methodology: Expert interviewsMethodology: Expert interviews
Primarily source of in-depth information
þ Expert interviews are phone or/and face-to-face dialogues for
targeted information needs (with managerial and professional
people).
þ Direct INFO has an extensive experience both in interviewing,
searching, getting in touch with companies and persons relevant
to research parameters and goals of interviews
þ Questionnaire is prepared and discussed jointly by
Direct INFO and Client before initiation, and obligatory
confirmed by Client.
þ Database of experts (target companies and persons) is
prepared in frames of desk research according to
goals of research and topics under discussion
þ Generally, there is capability to attune number of questions
and topics in questionnaire depending on target
company/person (for example, for end-users and distributors
different questionnaires can be used, or for head doctor and
head of procurement department etc.)

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Experience: Clients amongst Embassies,Experience: Clients amongst Embassies,
Trade Missions, Business AssociationsTrade Missions, Business Associations
Experience with different countries and markets
þ Embassy of the Republic of Poland in Moscow
þ Swiss Business Hub Russia
þ Embassy of Canada in Russia
þ Commercial Section (KOTRA) Consulate General of the Republic of Korea
þ Japan External Trade Organization (JETRO)
þ Embassy of the United Arab Emirates in Moscow
þ Finpro Russia (Finland Trade Center)
þ Embassy of Italy in Russia, The ICE-Italian Trade Promotion Agency
þ Embassy of Brazil in Moscow
þ Russo-British Chamber of Commerce
þ United States Department of Agriculture (USDA)
þ Embassy of Australia in Moscow
þ The Royal Danish Embassy in Moscow
þ Embassy of France in Moscow
þ Embassy of India in Moscow
þ Embassy of Sweden in Russia
Also some details see on link
(http://www.directinfo.ru/index.php?option=com_content&view=article&id=99:2008-12-22-08-20-25&catid=29:expirents&lang=en&Itemid=)

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Experience: Main types of information servicesExperience: Main types of information services
Wide range of customized products
þ In-depth analysis of custom statistics including information on value, price, weight,
quantity, trade marks, models, producers, suppliers and importers. Data are available for the
period starting from 1993 till nowadays (delay 40 days after end of the reporting period).
Monthly, quarterly, half-year, and yearly updates are available for Clients.
þ Operative (current active) and retrospective (bidding finished at 2010-2012) tenders
monitoring on state (federal), regional, municipal, and corporate levels. Information on types
and quantity of products, amount of contract, organizations, winners, statistics by region and
tender types, other information both from initial documentation and protocols (or registries).
þ Specialized industrial databases, including information on end-customers (both state and
commercial), distributors and wholesalers, retail sale companies. Criteria for base
development: type of activity, region, size etc. Verification of contacts is possible. Search of
potential partners (long & short list development), business appointments.
þ Strategic ad-hoc researches of markets and competitive analysis applying complex
methodology that can combine elements of all the above mentioned standard solutions,
expert interviews, in-depth analysis of other statistical and open sources. Flexible approach
for maximal Client’s satisfaction and full achievement of research goals.
þ Detailed Business-Guides like “How to export to Russia”, “How to make business in Russia”
describing formal procedures, legislative and regulatory particularities of business operations
in Russia. Other information about Russia and Russian specific issues. Information support
and outsourcing tasks solution for any size foreign business entering on Russian markets.

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Thank you for your attention !
Direct INFO Inc
www.directinfo.net
service@directinfo.net
+7 (495) 745-40-20,
+7 (499) 502-99-98