1.
Innovating in a Forever Recession
@dinisguarda - Founder and CEO

2.
How to Innovate in a Forever recession?
What is Innovation now?
Innovative disruption
versus
Sustained Innovation
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

3.
The concept of “Forever recession”, coined by Seth Godin is
particularly relevant to the present world climate and the business
challenges we face today.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

4.
There are two recessions: The first is the cyclical one, the one that inevitably comes and
then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also
indications that overdoing a response to it is a waste or even harmful…
The other recession, though, the one with the loss of “good factory jobs” and systemic
unemployment…I fear that this recession is here forever”
Seth Godin in his book “The forever recession”.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

5.
5
Every Individual
=
Brand - Media - Startup - Data - Innovation Company!
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

6.
Every Business
=
Brand + Media + Financial + big data + Innovation Company!
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

7.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

8.
The evolution of internet has been building with it an entire new economy that now is
by default digital.
Its future is creating an AI predictive algorithm based real time big data, IOT and
modeling system of operations that all businesses around the world are adoption. The
business leaders that fail in this will disappear in a short term spam.
Innovation is the capacity to bridge all this.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

9.
In essence, we are living in a continuous crisis.
But when you are in crisis it forces you to change and adapt faster. Similarly, you will
invest more effort in upgrading your knowledge, skills, and focus. When forced into a
crisis it is imperative for any business to figure out how to do something unique and
discover how people will be able to pay for it, or get enough solutions to get what is really
necessary. Crisis can make people more innovative, and productive.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

10.
In a world that has been changing drastically since the post-industrial revolution, the
way ideas spread, products, marketing and communication are radically new, and
constantly evolving. Thus, in such a landscape there is a need for a strong focus
leadership. When you find yourself in a world shaped by crowdsourcing, numbers, data,
and most of all where social behavior is irreversible, the best position is to keep a strong
identity and focus.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

11.
Innovation and Creative destruction refers to the incessant product and process
innovation mechanism by which new production units replace outdated ones.
It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact
about capitalism'.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

12.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

13.
Innovation and Creative destruction refers to the incessant product and process
innovation mechanism by which new production units replace outdated ones.
It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact
about capitalism'.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

14.
Innovation = Cycle of evangelisation
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

15.
Me to we  you to me
Creative (digital) evangelisation?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

16.
The algorithm big data driven economy
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

17.
Prometheus myth have parallels within the beliefs of many cultures
throughout the world; see creation of man from clay, theft of fire, and
references for eternal punishment and the religious symbolism expressed
in the book of Genesis.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

18.
Are we living in a digital Prometheus IoT world giving birth to the next machine
singularity evolution of mankind with technology?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

19.
mindset of innovation?
Tech
Big data
Social media
IoT
Blockchain tech
Basics of communication – Capacity to change
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

20.
"Anything that is essentially a network, either of communications or of
coordination or of marketplace transactions ... that can scale to millions to
hundreds of millions of people, those are the kind of things that really interest me.
(…) Because those are part of what transform our economy, and also our
society.” Reid Hoffman
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

21.
What narratives – story telling - are we constructing?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

22.
Big Data is the oil of the 21st century. But oil is just useless thick goop
until you refine it into fuel.
And it’s this fuel – proprietary algorithms / insights that solve specific
problems that translate into actions – that will be the secret sauce of
successful creators - organizations in the future.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

23.
What makes an innovative professional?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

24.
24
Innovative
Strategy
Evangelisation
Get close to networks
and engage them: online
and offline
Define clear goals,
actions and get network
on board
Get data about each user
segment and understand their
needs
Increase awareness of
message, brand & value
proposition
Leverage Social Media channels
to activate relations & business
Map landscape – long tail - audiences.
Create Message channels for each group
Leverage Best of Tools, offer
value and associations that
create value
Retain & develop ambassador /
IB Program
Focus in Increasing leads
Owned + Earned Media
Create customised events
with industry respected
partners.
Use right syndication, social
media right channels to
engage users through target
content
Create engagement
via premium content,
Education and events
Pro-active education &
engagement
Leverage a network of partners
– online and offline.
Evangelise your creative
message
Map / Get right context:
channels / influencers
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

25.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
Some innovation ideas DNA to bear in mind: synthesis:
1. Build a community and culture, but start in-house;
2. Have a clear message / focus, and even if it changes be honest about it;
3. Continuously take a double Reality Check;
4. Make sure you don’t go it alone; create partnerships and collaborate;
5. Be straight forward, honest and play to your strengths;
6. Apply persistence, honesty and rigor;
7. Move to where your audience and consumers are;
8. Always keep your idea, product, services, or offering in beta and learn from other Industries;
9. Make sure you keep on testing your idea;
10. Be a leader of change;
11. Balance passion and objectivity;
12. Keep on learning, adapting and changing!

26.
To finish again a quote Seth Godin in the article “Forever recession”:
“Job creation is a false idol. The future is about gigs and assets and art and an ever-
shifting series of partnerships and projects. It will change the fabric of our society along
the way. No one is demanding that we like the change, but the sooner we see it and set
out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to
the work that needs to be (and now can be) done.”
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com

27.
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
thank you
Innovating in a Forever Recession