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turkish airlines

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Turkish airlines as a successful company in terms of its marketing strategies and offered services.

Publicada em: Marketing
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turkish airlines

  1. 1. Dilan Süslü / 20801095
  2. 2. Company Selection Successful in Turkey Unsuccessful in Turkey 2 Dilan Süslü-THY
  3. 3. OUTLINE  THY Information  Proofs of Success  Factors Behind THY’ Success  Conclusion Remarks 3 Dilan Süslü-THY
  4. 4. COMPANY INFORMATION
  5. 5. Historical Background  1933: Was formed as State Airlines Administration  1935: Became the part of the Ministry of Public Works  1938: Ministry of Transportation 1956: Reorganized under the name “Türk Hava Yolları A.O.” 5 Dilan Süslü-THY
  6. 6. General Information  44 domestic and 202 international airports in Europe, Asia, Africa and the Americas.  Serves to 247 destinations.  Fourth largest carrier in the world by number of destinations.  Has over 18000 employees.  Has 228 planes.  Serves over 48.000.000 passengers in a year 6 Dilan Süslü-THY
  7. 7. Subsidiaries and Affiliates  THY Opet (50% co-owner)  THY Do&Co Catering (50% co-owner)  THY Ground/Maintenance Services  THY Aviation Academy  AnadoluJet  SunExpress (50% co-owner) 7 Dilan Süslü-THY
  8. 8. PROOFS OF SUCCESS
  9. 9. Success Metrics  Financial Situation  Number of Passengers  Fleet Size and Number of Destinations  International Awards 9 Dilan Süslü-THY
  10. 10. Revenues, Net Profit and Operating Profit 10 Dilan Süslü-THY
  11. 11. ASK,RPK and Load Factor(%) 11 Dilan Süslü-THY
  12. 12. Domestic Market Share 12 Dilan Süslü-THY
  13. 13. Number of Passengers 13 Dilan Süslü-THY
  14. 14. Fleet Size and Number of Destinations  Fleet Size 2010 – 153 aircrafts 2013 – 226 aircrafts 2014 - 228 aircrafts (+9 ordered)  Number of Destinations 2008 -33 domestic, 109 international 2010 -38 domestic,125 international 2014 – 44 domestic,202 international 14 Dilan Süslü-THY
  15. 15. International Awards 15 Dilan Süslü-THY
  16. 16. FACTORS BEHIND THY’ SUCCESS
  17. 17. Factors of Success  Commercials  Sponsorships  Quality of Onboard Services 17 Dilan Süslü-THY
  18. 18. Commercials 18 Dilan Süslü-THY
  19. 19. Sponsorships 19 Dilan Süslü-THY
  20. 20. Quality of Onboard Services  Entertainment Services- 4th place in “Best In-Flight Entertainment ” category in 2013.  Catering Services (Do&Co) –”Best Business Class Catering” in 2013 20 Dilan Süslü-THY
  21. 21. CONCLUSION REMARKS
  22. 22. Final Words..  THY is one of the best airline of the world  Its success can be understood by its:  Financial Situation  Number of Passengers  Fleet Size and Number of Destinations  International Awards  Success Factors  Commercials  Sponsorships  Quality of Onboard Service Dilan Süslü-THY 22
  23. 23. THANK YOU... 23 Dilan Süslü-THY

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