Emotions play a role not only in our unconscious but also shape our conscious thoughts about brands, products and services. Emotional marketing is simply the ability to communicate powerfully through the use of different techniques that evoke emotions.

1. Emotions in
Marketing

2. Psychology
 Foundation of big brands based on
Trust and for building trust we need
emotional connect.
 The people believe in emotion rather
than information to make brand
decisions.
 Behind every successful marketing
campaign, there is a bond between
the product and the consumer which
is triggered by Emotions.

3. APPLE INC.
 Apple prefers events over press
release to unveil new products.
 Psychology Today posits that
the highest-level human needs
have to do with creativity,
respect by others and belonging
to a group.
 Apple will become world’s first
$1 trillion (currently $920 billion)
company by September 2018.
- Reports Claim

4. P&G Co.
 P&G utilised emotional marketing to
great effect by releasing a well thought-
out ad campaign for the 2012 Olympics
which focused around the concept of
“empowerment” and aligning that
empowerment strongly with mothers.
 Unruly Media reported that the ‘Best
Job’ campaign was the 7th most shared
campaign of all time (as of 2013) and
was responsible for a $200 million sales
increase for the brand.

5. Storytelling

6.  Buying is about 80% emotional and only 20%
logical.
 Marketers tend to fall into the trap of thinking
that just using SEO techniques and the latest
technology is enough.
 Top 20% of articles that got shared online have
some forms of emotions – Business Insider

7. When was the last time you got emotional
about an advert?

8. THANK YOU!