1. The consumer opinion graph
sms

2. Big Data
for IndividualIZED
Opinions

3. Product: Pick1
Product: Pick1 Connect
Brad
Carrie Fly To
Venice
Brad Venice with
Delta
Connect
Venice Delta
Data Analysis Clustering Customization

4. Brad Brown
29 years old
Married to Carrie Lowe
IDENTIFY YOUR CUSTOMER’S INDIVIDUAL
Brad lives in London
PREFERENCES, NEEDS AND DESIRES
maximize
to
Brad likes Football
Favorite Restaurant
YOUR advertising
$$$ Brad shared Sushi Bar

5. TRADITIONAL
MARKET RESEARCH
HASN’t changed in over 50
years

6. TARGET THE INDIVIAL,
not the masses

7. Product: Pick1
Pick1 IN ACTION

8. LOGIN, VOTE,
GET REWARD

9. MULTITOUCHPOINT –
MULTILOGIN
Newsletter
Facebook login
sms
Twitter login
Qr
Google Plus login Code
Ring
Custom login

11. Brad Brown
29 years old
Married to Carrie Lowe
Know Your Custom
YOUR
PRODUCT

12. Other
Pick1
s
Name Brad Brad
Age 29 29
Gender Male Male
Relationship
Married to Carrie Lowe, since 2011
Status
Pasta, Pizza, Pudding, Cheese cake, Burger, Kebap,
Food
Hot dog, Lasagne, Chocolate
Tennis, Volleyball, Football, Basket, Swimming,
Sport
Pilates, AcroYoga, Snowboard
Travel, Reading, Snowboarding, Guitar Playing,
Hobby
Singing, Blogging, Comics, Drawing
Ikea, American Express, Pirelli, Nutella, Toyota,
Brands Barilla, Apple, Samsung, Canon, H&M, Moleskine,
Sky, Gourmet, Sony,
Linkedin {365} Facebook {450} Twitter {130}
Friends
GooglePlus {220}
Job Architect
Mark Bauer (fb, tw, ln), Tracy Cornell (fb, tw, ln), Paul
Best friends
Mc Darfy (fb, tw, ln)

13. Product: Connect
RETARGE
TING:
CONNECT THE WAY your
customer wants

14. Product: Connect
from: Tourist Operator from: Tourist Operator
to: bradbrown@gmail.com to: carrielowe@gmail.com
Save 30%
30% descuentos
Venice is waiting for you! Pon a prueba tu nivel de español.
London – Venice £699 R/T Barcelona te espera!
London – Barcellona £699 L/R
BOOK NOW! COMPRAR AHORA

15. 9% 23
Standa
rd
%
Pick1
The pick1 advantage DM - DM -
CTR
+
64 87 40 + -
CRT
% % %
page Time Bounc
views on site e rate

16. CLIENTS